“A brand is not created on Amazon” I think was the phrase. And it is true. The question to ask is this. Who buys on Amazon? People who are looking to fill a need in the most economical and simple way possible. Sometimes it can be a specific brand but it is not typically an “Amazon brand”. These have been created outside of Amazon and have followed a more traditional path.

Our limitations as a brand on Amazon

That’s why price is so important on Amazon. With price comes sales, and with it comes a good conversion rate, and that gives you visibility that allows you to start the virtuous circle from scratch again.

To create a brand that can match vietnam whatsapp number data our competitors, who already have a turnover of more than 10 million euros with their products, we need this:

1. Expand the catalog and multiply the number of products by 10-20 right now.
2. Have a physical presence in stores.
3. Sponsor major industry events.

There are probably a few more points, but those three are already a challenge

• We will not be able to expand our paying at the table: the complete guide for restaurateurs catalogue so quickly because it requires an investment that we do not have today. It will take us 5-10 years to be on par with their catalogue.
• We don’t have B2B contacts. It’s something we have to create from scratch. We’re working on it.
• There is no budget for sponsorships or let’s say that funds are very limited.

Instead of thinking about our limitations, we need to think more about our possibilities. That is why we need to be more creative and agile than established companies.

Our possibilities outside of Amazon

• Launching “star products” every year job data that may not even (or sell poorly). In 2025, for example, we will launch a product that no one has and that will cover an obvious need.
• Collaborate with “spies” and/or micro-influencers who help us receive more direct feedback about the market and how our audience perceives our products.
• Micro-sponsoring unknown events and/or influencers who have the potential to be big one day but aren’t yet.

As an added bonus, we need to . What kind of new products complement the existing ones to give our customers more reasons to buy more frequently? And above all, we need to find an answer to this question: How do we get people to buy more in our own store than on Amazon?

2025 will be interesting. Let’s see how we do.

It’s funny that the inspiration for this post comes from a Youtube ad I just saw. I haven’t watched it all the way through. So I don’t know what the good man was trying to sell, but his speech was true. There are things you can’t buy with money. There are things you have to earn.

“I’m proud of you” were my wife’s words on the car journey from

Eindhoven to Dunkirk where we are going to spend a few days on holiday with the family. She doesn’t say these words very often and in fact possibly the last time she said them, I probably didn’t have any grey hairs in my beard yet. I was uk whatsapp number data driving the car and my body was still full of the happiness hormones that you get from finishing a marathon. I had done it, once again. This time in 44 and in an acceptable time of 3:00:01.

It took another 24 hours with less

Leg pain than usual for this kind of reflection bringing back the liveinternet extension to chrome to occur. “What if I had run a little faster in the final stretch to speed up by 2 seconds…” In fact, I had lost three minutes in the last three kilometres. I was close to going under 2:57:00 with the pace I had up to kilometre 39.

From the start of the race I was running at a maximum pace between 4:05-4:09 min/km but without being overwhelmed. I ran the half marathon 30 seconds slower than I had done in a previous race to prepare for this main race in Eindhoven. I was fresh.

It was also a race where I did an experiment

Thanks to intermittent fasting, my body was job data used to running on fat as an energy source. Since this moment is inevitable in a marathon, I told myself that it is possible not to run into the wall if your body is optimized to run on fat. It seems that up to kilometer 39 this seemed possible. Then came the man with the hammer, as they call him in Germany, and he hit me very hard. The oldest saw me in the final stretch of the last 100 meters towards the finish line and started crying because he had probably never seen me look so bad before. You can’t buy money either to have your two children, aged 8 and 11, hold you in their arms after you have reached the finish line and into the parking lot.

We have been trying to set up a real e-commerce business for 10 years now. I say “trying” because I still have the feeling that we are still very far from the goal. I also remember that just two years ago we were talking about a giant warehouse full of products. Now, or rather in 2025, this already seems to be a very close reality.

Perhaps the first six years of this journey

Were going down the wrong path. This is the first time we finally have “momentum”. We are on the right path. A “boring” path that requires repeating the things that work and not letting yourself be distracted by everything that might shine and take you away from your goal (something I am very good at).

After completing the marathon in uae whatsapp number data Eindhoven, we are spending a week on holiday with the family. During this time off work, I usually continue with my usual rhythm.

That is, I get up at 5:30 to do my usual routine

Which starts by watching some YouTube videos. When job data you consume similar content like I do for months on a specific topic, you start to see patterns. There are certain things that repeat themselves over and over again. That is where you find truths. Possibly not absolute, but they give you very good clues about what you have to do or not to do to achieve a specific goal.

At the e-commerce level, these lines are a reminder of what lies ahead.

Patience with perseverance

Nothing good comes easy. I actually like difficult 9 ways to promote your restaurant reviews things. I get bored easily but this is not easy. I have been working for 10 years and I have worked for maybe six of them consistently but in the wrong direction. I didn’t see it at the time because I had that image in front of me of that person who digs a very long tunnel and gives up a few centimetres before finding the treasure. I wasn’t going to be that person. There was no treasure at the end of the tunnel but rather an abyss that luckily I didn’t reach but I was close.

Today things look different. We have something in our hands that works and grows year after year. It’s boring because it could always go faster, but things have their own pace. It’s compound interest that makes a giant snowball in a matter of years (not months).

30% more. That is what is typically billed in October. The increase is already anticipated, although it obviously cannot be compared with what is yet to come.

In October, homework should be done. That is the ideal case. The reality is that life always has other plans and it never goes as we had imagined months ago.

In our case:

1. The top seller that now has excess stock sells much less. In addition, the units that are sold now are cheaper and have an additional cost of Amazon Ads.
2. Important own-brand products have run out of stock and have finally arrived yesterday so that we can replenish them.
3. We have made changes at the staff level, so we have fewer hands and hours to do the work, which at this time does not increase but rather the opposite.

There is no time for excuses, now is turkey whatsapp number data the time to get sales going. This is what we have been working towards all year.

Why October is so critical

October is important for several reasons.

1. Important month for sales : Although Keep an eye on online reviews it is not the strongest month, it is one of the strongest. Not taking October into account to boost sales would be a serious mistake. Every day of sales counts.
2. FBA inventory activation : Products must already be in Amazon’s warehouses in October. Shipments you make from now on may take 2-3 weeks to be activated. If you run out of stock at the end of November, you will no longer be able to replenish in time. It’s not just a matter of being on time, but also of sending the right units.
3. Generation of first sales data : In October, small adjustments can still be made through shipments. What is already generating volume but we had not given importance to until now can be taken into account with new shipments to Amazon warehouses.

What we do in October

In October we do essentially one thing: We send job data everything we can to Amazon warehouses. This is when we can ship 200-300 boxes a week, equivalent to up to 5,000 units of product.

We achieve this thanks to the extra hours that the team puts in these days. It would not be possible any other way. These are paid hours, but even so, the value that the company receives thanks to this extra effort is much higher than the cost generated. Everyone who is there is aware of the importance of the moment, so every minute of work is invested with the necessary enthusiasm.

It is also a time of anticipation and excitement. We don’t yet know if our estimated figures will be met. It will be fun, no doubt.