should be one of your least worries. Not many people realize how much a strong brand identity helps build trust and ultimately your business in the long run.
Below is a brief discussion of what a brand guideline is, what it does, why you should create one, and how to do one for small businesses.
What is a brand guideline?
A brand guide can be referred to as a number of things: style guide, brand standards, brand book, brand guide, etc.
The importance of cohesion is that it establishes a strong brand voice that will then resonate with the audience. This, in the end, is an essential part of building brand awareness. When committed to over a period of time, that very awareness and consistency would begin to establish trust.
Part of that trust-cultivation
Is in the way brand standards help maintain an image of professionalism. This goes beyond using a particular tone of voice. Consistency in color schemes and logo usage across platforms also emits professionalism, which easily loops back to trust.
How to create a brand guide
Identify your brand’s mission and values:
Too often, mission statements focus too much on stringing words together that simply result in empty
Apple, for example, has established itself as a brand that combines the elements of simplicity and innovation. Coca-Cola, on the other hand, conveys sincerity and emotion with its advertisements.
Determine your target audience
Just as important as the previous two steps is identify cambodia telegram data ing your target audience. You can’t be everything to everyone, so you’ll need to be specific. Simply saying you’re targeting women aged 18-24 isn’t enough.
Instead you can focus on the following
Single mothers working from home
Digital marketing professionals working for the best way to o startups
Recent IT graduates
Clearly defining your goal helps you understand exactly what kin bw lists d of people you want to buy your products, visit your website, consume your content, and subscribe to your emails.