Advantages of including video sales testimonials on your website and social media. Video testimonials are a great way for your potential customers to see and hear what your current customers have to say about your business. According to a study conducted, 90 percent of online shoppers believe that video content helps them make purchasing decisions. By watching a video testimonial, your prospects can relate to the same challenges that affect your current clientele and recognize that you are the brand that will help them overcome their obstacles, whatever they may be.
Here are some of the top reasons why digital marketers choose to add a customer testimonial video to their landing pages:
Boost conversions
If you want the best landing page for your business, displaying video testimonials is one way to go. Data shows that adding a customer testimonial video on your landing page increases conversions. 89% of business organizations have seen a 50% increase in conversion rates when marketing campaigns use testimonial videos. Meanwhile, a Forbes report said that including videos on your landing pages can increase conversion rates by a staggering 80%.
Of course, you’ll need to invest time and resources into producing video testimonials that are crafted with landing page conversion optimization in mind. Then there’s the question of how to get video testimonials from your customers.
You can consult or employ a professional video testimonial service that offers high-quality customer testimonial videos. These experts can answer all your questions about video testimonials and from there, create the best landing page for your business.
Strengthens credibility and adds a human touch
The best landing pages feature testimonials because they strengthen the credibility of your business. After all, only a satisfied customer will praise a product or service. By showcasing the effectiveness of your offerings and the resulting satisfaction of your customers, you establish that your company is worth the investment.
Remember: People connect with people. And a customer indonesia telegram data testimonial video is a form of word-of-mouth marketing — one of the most effective marketing strategies in the world. A person talking about their first-hand experience with a product builds trust and creates an emotional connection. That connection can transform prospects into customers and even brand advocates.
It’s great for SEO
Why use video testimonials? Because search engines love videos.
Your business needs to rank high in search engine results to remain yes this limit is a relevant in today’s landscape. Search engine optimization (SEO) and reputation management can help your business achieve this.
Video content is 50 times more likely to get organic page rankings bw lists on Google. So, you’re giving the search engines what they want by including video testimonial landing page best practices. Before you know it, your website is on its way to topping the search rankings.