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Great Examples of Best Practices for Post-Christmas Sales Campaigns
We’ve already talked a lot about what your post-Christmas sales campaign should look like, and you probably already have some good ideas for it. But let’s look bulk mail masters at some more best practice examples that show us how the world’s biggest brands approach this type of campaign.
Example #1: Moschino
We have already said several times that during the Christmas period there are more abandoned carts than usual. The main reason is that during this period we also make more purchases and perhaps we do them in a disorganized way, so during the process we often change our minds. This means that many products remain forgotten in abandoned carts.
The Moschino brand decided to remind its customers who did not complete their purchase . They sent them an email presenting what was left in the cart, encouraging them to complete the purchase.
Example #2: Solo Stove
Selling is obviously the most important thing, to live you need to earn money, but in the long run it is essential to build a community services using apple pay and connect with your customers . The Solo Stove brand knows this well, as it has taken advantage of this somewhat flat season for this type of activity.
Instead of immediately attacking customers with new offers, they decided to start the year with stories. Customers were then asked to submit their stories with photos. In this elegant and discreet way, they reconnected, remained in the minds of their customers and further strengthened their brand reputation.
To conclude
Maybe you, like many other online retailers, think that January is a dead month for sales and that it is not worth investing effort, energy and money to try to increase them during this period. But this is not true at all. Interest among buyers after the December shopping spree is significantly lower in the post-Christmas period, this is true, but that does not mean that you can afford to go on vacation.
With the right approach, you can easily improve your sales results even during the post-Christmas period , and there is also an taiwan data advantage: these days you will certainly have much less competition than in December. So if you want to gain new customers, build stronger relationships with your custo.
Improve Your Post-Christmas Sales Results in 12 Days
The post-holiday season is a real challenge for online retailers. By December, most people have spent their budgets, indulged, and bought everything take email marketing service they need. The holiday euphoria is over, and it’s time to get back to (hard) reality. December bills are starting to pile up, and with many of us going over our budgets, January is the month to save money and give our bank accounts a break.
And what does this mean for shopping? Nothing good, that’s for sure. But don’t worry, the situation is not as desperate as it may seem at first glance. Of course, to be successful with sales in January you will have to make a little more effort than the previous month, but with the right approach, innovative ideas and useful tricks, you will be able to do it even in this period . Are you ready to get to work?
The 9 Golden Rules of Post-Christmas Marketing Strategies
Let’s start with the basics first and take a look at marketing strategies that are particularly useful during the post-Christmas period.
#1: Offer discounts
Customers always appreciate discounts impact the business and the same is true in the post-Christmas period. It would be a great idea, for example, to give your customers a discount coupon for their next purchase in the post-Christmas period when they make a purchase during the holidays . This way you will kill two birds with one stone: you will make your customers happy, with the discount coupon you will encourage them to make their first purchase and you will significantly increase the probability that they will make another purchase during the post-Christmas period.
#2: Invest in marketing activities
During the holiday season, many brands spend almost all their marketing budgets and somehow forget about the post-Christmas period. On the one hand, this is quite understandable, since the Christmas sales season is the most important taiwan data sales season of the year, but it would still make sense to leave some for marketing activities in January as well.
Make sure you continue with your advertising , social media marketing, PR efforts , and most importantly, email marketing . People will continue to make certain purchases in January, so you can’t afford to go completely unnoticed during this time either.
How to Download WhatsApp on PC Easy Guide with All the Steps
How to Download WhatsAPP on PC
Did you know that the most used app in the world is Whatsapp. But maybe you don’t know that you can also use it from a PC, with the phone turned off. A usage mode that allows you to not be constantly distracted when you study, to not constantly turn on the phone to check messages or to not feel it constantly vibrate when you receive a notification or, very useful, to send files to your contacts that you only have on your PC.What does Whatsapp Web do?
It allows you to transfer the screen of the app you have on your mobile phone directly to the PC monitor.
It allows you to see a message notification in the taskbar and check it as if it were one of the many online pages you keep open while studying in the afternoon.One more tip
If you need to buy a cell phone, PC and more go to Smartworld for offers, buying guides, news and tutorials on the latest news in the world of audio, video, video games, wearables, home automation and gadgets.
1 – Open the page
Is your PC turn on? Good! Now go to and proceed as shown in the photos of the next steps. You will find a large QR code in front of you.2 – Open Whatsapp on your mobile phone
Always keep your mobile phone handy and open the Whatsapp application: in the top right you will see the menu, that is those vertical dots. By clicking on them you will see the various options that the menu offers you.
First screen of WhatsappSource: getty-imagesWhastApp on PC All the steps
3 – Click on the menu and choose the Whatsapp Web option
Right now you are interested in Whatsapp Web. Click on it and you will see that another window will open asking you to frame the QR code. Are you there? Great, we are almost done.
Select the “Whatsapp Web” itemSource: istock
4 – Frame the QR code that shows you the web page with your mobile phone
By framing the QR code that shows you the page on your PC from your mobile phone, as if by magic the Whatsapp screen that you normally only see on your mobile phone will appear on your PC. The screen has in fact duplicated: you can continue to use the app on your mobile phone or use it from your desktop.
5 – Your mobile phone screen on Whatsapp will appear on your PC desktop with the invitation to keep your phone connected
Now all you have to do is keep malaysia whatsapp number data your cell phone connected.
Keep your phone connectedSource: editorial staff
With Whatsapp Wep you can:Chat with files you only have on your PC
Create a new chat
Create a new group
You can edit your profile and status
Use all the commands you normally use on your mobile phone, such as muting the application, archiving a chat or deleting it.
Beware of the risks
Whatsapp Web allows you to save the importance of installing social media login on your business application the identity of the user who is using it by checking the box Stay connected . In this way, for subsequent accesses, you will not be asked to scan the QR code that was requested the first time. What does all this mean? With a trivial excuse, a person who wanted to spy on you could ask for your cell phone and use it to access Whatsapp Web on his PC to know all your conversations.
In fact, Whatsapp Web works even when the phone is far from the PC, even when the PC and mobile phone are not connect to the same wireless network.However, in the new versions of the app
real-time notification of various dating data accesses from the PC has been implemented. This allows you to have greater control over the functioning of the app on the web.
How to log out of WhatsApp web
For safety, once you have finished using your PC and therefore Whatsapp Web, we recommend that you log out of this feature. How to do it?
Take your phone and reopen Whatsapp
Click on the dotted menu at the top right
Go back to the Whatsapp Web entry: now a different screen will appear and here the possibility to ” disconnect from all devices “. Click on it and you will be disconnect.A properly set start significantly increases the chances
Every stage is important for successful project management. Attention to detail helps to avoid risks and achieve the desir results. Next, we will examine in more detail why the initiation stage is so important, what tasks it solves and what processes it consists of. Why is this stage of project management so important? The project initiation phase is very important, as it is here that the manager and the team lay the foundations for the work of the entire future project.
This moment gives the opportunity
All participants to come to a common vision of what exactly paraguay phone number library they want to achieve. A proper start helps to solve problems that may arise in project management later. For example, it ruces the risk of misunderstandings between team members or incorrect distribution of tasks and resources. Objectives and tasks of project initiation Project initiation is the basis for further work of the entire team. Let’s consider what goals this phase of the project has and what tasks the company faces at the start. Goals of initiation Creating a common understanding of the project among all participants.
Official documentation of the start of work on a project
Defining and distributing roles and responsibilities within a team. Analysis of key project characteristics such as budget and timeframe. Distribution of key roles. Identifying the next steps in project management. Tasks to be solv at the initiation stage consistent messages across all content Make sure the project is up to date. Define the final goal of the project and its boundaries. Find out the expectations and interests of all key stakeholders.
Appoint a project manager and clarify his/her authority
Assess the level of risk and set limits. Particular attention should be paid to the selection of the project manager, who will be agre upon with the customer. It is also cg leads important to define his area of responsibility. At the start, it is necessary to analyze external and internal constraints that may affect the project and highlight its features. Effective initiation will make all stages of the project life cycle run more smoothly and in an organiz manner. of the project being successful. Project Initiation Phase Processes In management, it is customary to develop a project consistently.
The project initiation stage you need to set the main goals
We will explain what project initiation is and why it will be difficult to build project management without it. We will discuss the difference between flexible and rigid approaches to initiation so that you can make the right choice for your project. Five stages of project management Every project goes through its own path from start to finish. This path is often call the project life cycle. The project life cycle includes several key management stages that ensure the project develops in an organiz manner and achieves its goals.
This approach helps avoid unnecessary expenses
Ensures that the project meets initial expectations. Project panama phone number library management is bas on a five-stage model. It will help to create a structure for all processes: from the starting point to achieving the desir results. Stage 1. Initiation At and objectives. At this stage of the project, you form an idea of what product you want to create. You ask yourself: “What result will satisfy us?” This helps to assess the possibilities and clearly define the direction for further work. Stage 2. Planning During the planning period, you develop a detail plan : calculate the project budget, plan the time frame, allocate resources for the work and organize their management.
It is also important to determine how you
Will measure the project’s achievements. Good planning is the key to success. Stage 3. Implementation At this stage, you start to take action. Assign performers and implement everything that was plann. Effective management of the team , time variant employs in conveying past present and resources is very important in the implementation of the project. Stage 4. Control In parallel with the implementation, you monitor the process. Compare the actual results with the plan.
This helps to analyze the level of risks,
Notice and correct shortcomings in the process of work in a cg leads timely manner, and adapt to changes. Stage 5. Completion At the final stage, you analyze all the work. Achievements are assess, the manager shares the findings with the other participants. This is the best time to ask questions: what went well and what areas of work can be improv to get better results.
The startup began with small investments and participation
Thus, an unaffordable payment of several thousand dollars can be divid over a year and paid several hundr dollars monthly. Collectly allows payment in installments. Source: Collectly What Entrepreneurs Should Learn from Collectly 1. Try to find a new solution for a conservative industry The healthcare industry in the US is poorly digitiz and operates in the old-fashion way. Most patients have insurance from different companies, and payments are process manually.
All this makes payment administration for hospitals a difficult task
Due to billing errors, clinics face debts for services they pakistan phone number library provide every year. The founders of Collectly learn how to automate debt collection in the banking sector, and then appli it to the healthcare sector. With their help, patients got the opportunity to pay bills quickly and easily, and mical institutions – to collect money from patients.
Look for new approaches to using your product
The service was develop as a platform for collecting money. When mical institutions came into its scope of work, the service began to work not only for accepting payments. Now the platform makes it easier for patients to book an appointment, allows them to check their insurance and pay bills in installments. 3. Believe in your idea The creators of consistent messages across all content Collectly began to promote their idea by searching for banks that could become their first partners.
The idea was not successful
It did not become an obstacle to the company’s development. in an accelerator. A few years later, it rais $29 million from venture funds. Collectly’s triumph is the cg leads result of the hard work of the founders and their team. In order for a project to achieve its goals, technical knowlge and innovative ideas alone are not enough. It is important to correctly go through all the stages of the project cycle. Among them, the project initiation is of particular importance – the first stage of management. It is like the foundation of a house: if it is strong, the house will stand confidently. It is at the very beginning that you clearly define what you want to achieve, what tasks you will face and what the first steps will be.
The service allows you to pay for services using Apple Pay
We are pleas that investors see the company’s growth potential and are ready to support its development. This investment will help us scale the business and strengthen the team – we are interest in attracting the best employees to work. Levon Brutyan, CEO Collectly In 2023, Collectly rais $29 million in funding from Sapphire Ventures and other investors. This allow the company to double its staff. The service began testing integration with ChatGPT AI. The company currently processes payments for 300,000 people daily.
Its revenues and investor appeal are growing every day
With patients’ huge debt to healthcare, Collectly has been able oman phone number library to increase the volume of payments collect. Mical institutions have ruc the average payment waiting time by 75%, from 60–90 days to just 12. How Collectly Helps Clinics and Hospitals Accept Payments The Collectly service offers mical organizations three products: for making appointments, making payments, and connecting regular payments.
Virtual patient registration Collectly helps to remotely book
A patient’s appointment and check their insurance details during the booking. This spes up service and ruces the waiting time for the first appointment. In addition, automat checking ruces the risk of errors that leave hospitals and clinics with unpaid payments. The service is also convenient for the patient: they receive automatic notifications about booking an appointment and the ne to pay for services. Collectly helps patients manage their contexts and whimsical imagery expressions health insurance costs. Source: Collectly Electronic payment system Collectly enables prepayment for healthcare services using the latest payment methods, including crit cards, Apple Pay, Google Pay, and more.
This gives healthcare providers confidence
That they will receive their money, and helps patients. Pay for services in a way that is convenient for them. ank cards, HSA and FSA cards, as well as. The eCheck cg leads electronic transfer system. Source: Collectly Payment planning and automation system Patients can set up automatic payments to pay for regular procures and services, such as weekly consultations with a psychologist or massage sessions. They can also be paid for using installments from the service.
How will this decision impact the business
The team plans to order expensive equipment that is not produc in the country. It is necessary to think through the specifics of its maintenance and repair in advance: look for suitable service departments, suppliers of spare parts. If there are no difficulties with this, you can place an order. Eisenhower Matrix If you have accumulat a lot of things to do, tasks and decisions that ne to be made, and there is not enough time for everything, use the Eisenhower matrix.
With this technique, all tasks can be
Divid into four groups: “urgent and important” – this includes urgent, top-priority matters and decisions; “important, but not very urgent” are tasks that norway phone number library are rank after the most important and urgent ones; “urgent, but not very important” – tasks from the third group can be delegat to specialists who have time; “not very urgent and not very important” – everything that is includ in this group can be done if possible or ignor.
During the launch of the information product
The following problems arose: customers who have submitt an application are unable to make payments; the welcome mailing list and Telegram contain errors that do not affect the content; A blogger who was suppos to place an advertisement on the made in their usage provide distinctive accents day of the launch of an information product mix up the schule and postpon the advertisement for three days. The first thing a manager nes to do in such a situation is to resolve the payment issue.
This is an urgent and important task
Then you ne to contact the blogger and clarify the dates again. Since there are difficulties with payments, the blogger’s mistake in this situation even becomes a plus. You cg leads can agree with him to post the posts later, when technical specialists have establish payment. That is, this task falls into the category of important, but not very urgent. But errors in the mailing, if they do not affect the content, can be ignor and classifi as not very urgent and not very important matters. Technique 10/10/10 This technique helps to evaluate the decision in perspective, to look into the future. To do this, you ne to ask three questions: and the team in 10 minutes?
What happens if I make a decision?
How will this decision impact the business and the team in 10 months? How will this decision impact the business and the team in 10 years? The periods of 10 minutes, 10 months and 10 years are approximate because they do not take into account the specifics of each specific business and direction. You can choose other suitable periods and focus on them. Example. The team wants to advertise with a very popular blogger who periodically gets into minor troubles and scandals.
He currently has a large loyal audience
So the sales department expects an impressive number of nigeria phone number library applications. But the blogger’s reputation is questionable: there is always a risk that he will become involv in a larger scandal over time. If this happens, how will the nigeria phone number library situation affect the company’s reputation? Perhaps its product will be associat with the scandalous blogger – and this will cause discontent among potential buyers. Descartes square The technique includes four questions and four blocks into which the answers must be distribut. The questions are as follows.
What happens if I DO NOT make a decision?
What will NOT happen if I DON’T make a decision? What will NOT happen if I make a decision? If the decision is made not by one leader, but by a team, then “I” in revitalizing abandoned shopping baskets these matters should be replac with “we”. Example: Customers ask to extend the free period of the product from 7 to 30 days, because they do not have time to study all the features of the application in a week. If we describe the situation according to Descartes’ square, it may look like.
What happens if I DO NOT make a decision?
Customers who don’t have 7 days to try out a product will cg leads choose competitors with a similar app and 30-day free access. What happens if I make a decision? Customer loyalty will increase. In 30 days, many will get us to the app and will not want to change it to anything else. What will NOT happen if I DO NOT make a decision? The team will not be able to compete with similar projects, but with a longer test period. Clients will not have time to see all the advantages of the application in 7 days. What will NOT happen if I make a decision?
Where each participant can express any ideas
The company will not make money from customers who are ready to choose the paid version after 7 days. They will use the product for free for another three weeks until the 30-day trial period ends. The technique clearly shows which advantages and disadvantages of a solution neutralize each other and which outweighs the other. Pareto’s Law – 20/80 The essence of the Pareto law is that 20% of the efforts give 80% of the result, and the remaining 80% of the efforts are spent on only 20% of the result. This is not so much a technique as a philosophy that it is desirable to come to in the work of a team.
The Pareto principle helps to avoid
Unjustifi costs and optimize business processes. Example: The new zealand phone number library team knows that 20% of customers purchase products worth 80% of all revenue. If a new product nes to be launch or an existing one nes to be chang, the opinion of this customer group will be a priority. Delphi Method This method is us for long-term planning.
To implement it, you ne to assemble
Two groups: anonymous experts who offer solutions to the problem; analysts who analyze and systematize all propos solutions. There are different sms exploit the potential of a2p application to person | ways to collect opinions: using questionnaires, interviews, brainstorming. Change and simplify this method to suit your team’s tasks – it is flexible and variable enough. But always remember the important condition: the anonymity of the expert group. It is this that helps the manager get an unconventional view of the situation and find new interesting ideas. Example.
The company’s key competitors simultaneously
Launch new products that are in demand among customers. In cg leads order not to lose customers, you ne to come up with something new that will allow you to stay afloat. One of the tools that will help with this is an anonymous team brainstorming session. The Lesser of Evils and the Good-Bad Choice If there is too much information and you ne to make a decision quickly, careful analysis is not the answer. You will only waste time. In such cases, simple techniques will do, for example: The lesser of two evils If there is no default solution and any of them will lead to problems.
The most traditional and closed to innovation business
At the same time, create a plan B with the first steps to avoid a disaster. Choice based on the principle of “good-bad” As a rule, a competent manager avoids black-and-white decisions. But when there is no other way out, choosing in the context of “good-bad” will save time and effort. Example: A manager needs to decide whether to increase the price of a product. If the price is increased, some customers may choose a competitor’s product.
If everything remains the same
Profits will no longer cover expenses – and the business netherlands phone number library will suffer. Perhaps the lesser of two evils in this situation is to increase the price. You can increase the price, but think about how to justify it so as not to lose customers and attract new ones. Checklist for decision makers Accept bad decisions as a natural part of business. It is impossible to avoid mistakes 100%, so there is no point in demanding perfect results from your team and yourself.
Don’t dump all the responsibility on the team
But don’t forget about reasonable delegation. Try to maintain a balance so as not to lose authority, but at the same time involve employees in business processes as much as possible. Remember that every decision has a “cost.” Don’t waste too much time and energy an essential communication tool in case of crisis on trivialities – focus on what’s really important. Before making a decision, consider its possible consequences in a few days, weeks, months, and even years.
Be flexible and use different techniques
In some situations, you need to spend a lot of time analyzing and systematizing information, and in other cases, black-and-white thinking will save you. Collectly is a cg leads service that helps healthcare organizations in the US to simplify the process of accepting payments from patients. According to the latest estimates, its value is $3 trillion. We tell you how entrepreneurs from Russia managed to create a profitable company in one of segments in the US. You are reading the magazine Compass – a messenger for effective and safe teamwork. Learn more about Compass From idea to implementation: how the Collectly service came into being A lawyer by training and the creator of Collectly, Levon Brutyan began his career in 2009.
The entrepreneur was especially interested in the familiar field
At that time, he joined the Russian branch of Creditreform. The German company was engaged in collection activities, and its business was going so well that Brutyan was promoted several times during his time there and reached the position of manager for the CIS direction. When the future CEO of Collectly felt that he wanted to grow further, he decided to enroll in Hult International Business School (HIBS) in San Francisco. The move helped him not only gain new knowledge, but also see how business is organized in the United States.
As it turns out, about $700 billion in debt is transferred
To collectors in the United States, but only 10% of it is nepal phone number library successfully collected. This is all due to the industry’s conservatism and its inability to change. Levon suggested that debt collection could be automated, and with this idea he returned to Moscow, where he invited his friend and former classmate from Moscow State University, entrepreneur Maxim Mizotin, to join in its development. Collectly founders: Maxim Mizotin and Levon Brutyan.
Forbes First, Brutyan and Mizotin began looking for
Large banks that could become their partners. According to their plan, it was the banks that specialized in collection activities that could assess the prospects of the idea. The second step, the partners decided to apply to startup accelerators. This was 7 email marketing templates to try this holiday season supposed to help attract funding for the development of the idea. To reach the banks, the entrepreneurs sent letters to persons. However, this venture was not successful. Selling a product through a mailing list in the US is a very difficult task.
We calculated that bank employees responded
On average only to the seventh message. They were very interested in the technology. And at that time we thought to ourselves: “Why couldn’t you have responded to the cg leads first letter?!” Levon Brutyan, CEO Collectly Luck smiled on them in another way. The business partners were accepted into the Finnish Nordea Startup Accelerator, which was associated with the large bank Nordea. Participation in the accelerator program allowed them to attract the first financial support in the amount of 12 thousand dollars. Business angels from the USA and Finland interested in the project invested another 400 thousand dollars.