You’ve opened your blog, you’ve customized it, you’re full of ideas on what to write but here’s the question: how to write effectively for the web? Today we’ll try to propose a series of tips for web copywriting . There are hundreds of guides on copywriting , let’s try to draw up our own small initial list point , hoping it can be helpful. Let’s be clear, these are just a few tips that came to mind: they are certainly not a starting point; let’s start collecting tools and rules to include in our toolbox.
Avoid excessive Writing for the Web: Some punctuation
A sentence with too many commas and other punctuation marks makes it more difficult to read and quickly tires the reader. Obviously, the opposite error of completely forgetting commas, semicolons, and colons should also be avoided. Where is a string of commas absolutely necessary? Surely in the enumeration of objects/things, in lists (example: Marco, Giovanna, Luca, Roberta and Gianni were present ).
The dots Staying on the subject of punctuation:
Full stops are often considered text message writing . This is not entirely true, although full stops actually become a ready-to-use solution israel email list for separating sentences and giving rhythm to text by inserting pauses. This is not entirely true because the suspension points are actually a rhetorical figure known as reticence . Use it to give pathos, to emotionally charge a sentence, to conclude with mystery or irony.
Organize the Writing for the Web: Some text into paragraphs
Writing in a rush and with passion can also be fine, as long as you remember – before publishing the post – to insert spaces . By doing so, the text will not appear as a single body but divided into sections. Result: greater readability and clarity in the order of the topics; lower level of “abandonment” of reading by users.
Start the text with a conjunction
You can Here we are perhaps going against the common opinion. In several passages of the how to create a brand identity for small businesses Bible the paragraph is opened by “And…”; Pascoli also uses it in some poems. The effect obtained is that of giving the narration a pressing rhythm. The conjunction at the beginning of the sentence can therefore be considered a stylistic expedient, as long as it is not abused.
In titles: all initials of words in capital letters
Not anymore. It used to be good practice beb directory to capitalize all the words in a title. This is becoming less common. If you’re nostalgic, keep going! 6. Have you finished writing the post? There is still one thing to do… Once you have finished composing your post, it is essential to do a good thing: reread it twice . The first rereading is to check the meaning of the article (are there any parts missing? Is the speech fluent?); the second rereading should be done very slowly. Reading the “spelling” of all the words so as to correct any typos.