An online store does not deserve to be called such if it does not have special promotions and significant discounts for its buyers. Be creative! Combine different products from your line, create strategic alliances with other brands that offer complementary products or services and reward your frequent buyers .
#DopplerTips: Send a promotional email with your featured products and offers. As we told you in a previous post , Email Marketing can boost your eCommerce site ! Don’t have a Doppler account yet ? Create on overseas data e for free here !
If your online store is the central
A hub of your website, it is essential that you include as much information as possible about your company in order to convey confidence and peace of mind to those who visit it.
In the main menu of the site you must have sections that include:
Description of your company and its main members/areas: Knowing the people behind your store conveys security and helps the public know who to contact in case of any inconvenience during their shopping experience.
Contact information: Physical address, telephone, email and/or contact form.
Frequently Asked Questions (FAQs):
What potential buyers may have about your products and the purchasing proces
Privacy Policy: Describes how you will process and use the information that users provide when visiting your website.
Shipping Methods: If you sell physical products, describe the ways in which your products will be delivered to the buyer and the usual delivery times.
Logo: This is your brand’s calling card. The presence of your logo conveys confidence to database d your target audience. Make sure to place it in a prominent and visible place in your online store.
Seeker
seeker
If your product list is large and varied, it is essential to have a good s use blog posts to build a relationship earch engine . The main function of your online store’s search engine is to make it easier for users to find exactly what they are looking for.
To do this, make sure you follow the latest trends in programming and usability to provide the right answer. Also include related or complementary products in the search results that enrich their shopping experience and avoid the lack of alternatives.
If you’ve already ventured into the world of eCommerce, tell us how it went and share your tips. Do you use Email Marketing as an ally for your e-commerce? Create your free account.