With your prospects, connect in a personalized way, and offer advice and solutions they can relate to. Show them that you are invested in their problems and are there to provide the help they need. Plus, a blog gives you another outlet to express your tone and style, which will strengthen your brand image and positioning. If your customers can see a clear brand image behind all of your business procedures, they are more likely to develop a strong, lasting relationship.
Blogging: essential elements
Starting a blog for your business is one of the best decisions you can make for your marketing strategy. However, careful execution and planning are required for your company blog to be successful. Below, discover the most essential elements:
Buyer Personastarget buyer personas when blogging for businessThe first step to writing great blog posts is understanding your audience. In Inbound Marketing, these people are known as Buyer Personas – in other lawyer database words, representations of ideal customers for your company based on a combination of real customer data, sales information, interviews, and market research.
It takes into account
Demographics such as age, job, location, but it also goes beyond these factors such as motivations and customer journey. You can ask yourself: What led them to seek out your product or service? Research jensos alpha tracking error etc their problems, wants, and needs – this is the information they will be looking for in your blog posts. You can also use mbudo’s Buyer Persona Template to develop your first BP.
Content audit
Writing about the right topics is key to finding the right customers. The first thing you should do is a content audit, where you can see what marketing and sales materials you have and which alb directory ones could be turned into blog posts. Identify your top topics and also identify those you haven’t addressed yet. Also conduct a brainstorming session to develop a list of topics for future blog posts.
Primarily, focus on evergreen content—content that will be relevant for years to come. Ask your sales and service reps about the most common customer questions. Research what your competitors are writing about. Note which social media posts get the most engagement. All of this can be used to influence what topics you want to write about.