Tag: Special database

Content square’s “What’s Next in CX?” study found: Key Digital CX Trends

1. 1. Artificial intelligence now not only solves individual problems, but solves them in a comprehensive manner ;

1. 1. personalization reaches a new level: it is  small business email list necessary to segment the audience even more precisely ;

1. 1. A seamless and continuous experience across all stages of customer interaction is critical;

1. 1. analysis of data and impressions of the target audience is something without which you will not be able to successfully promote and improve your product;

1. Content should inspire and give customers the opportunity to “try on” or interact with the product.

What’s New in the World of AI

Elon Musk’s social network X has opened the future of big data: 5 predictions from experts for 2020-2025 free access to the Grok neural network. The chatbot has been working on the platform for a long time, but was previously available only to premium subscribers. Now all users can use it, including the neural network is available to Russians.

OpenAI has also opened up search through ChatGPT to all users.

Well, we look forward to even more diverse AI content.

AI series about technologies from Yandex

Yandex has released YaC 2024. The series covers all the company’s services and technologies.

This is not a feature film; the series contains a lot of practical advice and life hacks.

For example, the series “Neural Networks” shows how spam data in two years GPT technologies have gone from experiments to services used by millions of people. “City” explains how services and technologies can quickly solve small issues and get where you need to go, and “Work” tells about tools that help sort out the flow of emails, organize brainstorming sessions, and write code using a neural network.

You can usefully spend a few evenings watching a TV series to stay up to date with new technologies and learn how they can make life easier at home or in business.

Time to Rethink Creative Hiring Strategies

2025 will be a milestone in the evolution of job seekers’ demands, especially in the creative industry. This is the conclusion reached by our colleagues in the digital market Creon.

Yes, trends are changing and employers are forced to adapt their strategies for attracting and retaining talent.

The key trends determining the development of the market and the behavior of employers and job seekers are:

1. flexibility as the basis for employer competitiveness. Flexibility is a key request from job seekers who prefer a hybrid work format that combines the advantages of office and remote modes. For middle and senior level specialists, a hybrid schedule with 1-2 days of work outside the office remains a priority;
2. the rise of freelancing. Freelancing has become a full-fledged form of employment, especially for creative professionals. Employers work with professionals on a project basis, and long-term partnerships with freelancers are becoming a competitive advantage;
3. Corporate culture: the importance of non-financial incentives. Job seekers increasingly pay attention to non-financial factors: transparent corporate culture and open values, professional development programs, support for mental and physical health, corporate events;
4. the issue of returning specialists to the office. Being in the office 3-4 days a week is becoming the norm, but the office should motivate and emphasize the company culture. It’s great if there is a gym or a swimming pool nearby, for some employees this can be motivation.

It turns out that in order to remain competitive, it is important for employers to:

• provide flexibility;
• develop HR brand;
• offer additional benefits.

How to develop an HR brand and why it is worth doing is explained by Alisa Trushnikova, HR manager at Completo, in this article.

Problem: Multiple funnels for each advertising channel, which is good for the marketing department, but complicates the work of managers, creating unnecessary steps. When each channel has a separate funnel, marketing can track performance, but managers need to switch between them. How to build a flexible sales funnel .

Goal: to create a flexible, unified funnel that can be adapted to different business processes.

Task: to conduct an audit of the CRM system and optimize sales funnels.

Solution:

• a unified funnel with micro-segmentation by lead source. As a result, marketing can track data by channel, and managers can work in a local marketing email list convenient interface and process leads;
• analytics by sources in one funnel. We made integration with analytical platforms to track and collect data on advertising sources using UTM tags;
• automation for different campaigns. We added robots and triggers to adapt the funnel to each campaign without creating new funnels.

As a result :

• reduced the lead processing time by an average of 30% because there was already a unified structure;
• 15 % fewer errors because there was no duplication due to the simplified system;
• centralized analytics , set up access to data for each channel without creating separate funnels. And it was possible to conduct analysis: conversions were tracked, as well as other metrics required by the marketing department, and thus more informed strategic decisions were made;
• ensured flexibility , as support for various automated interaction scenarios was built in.

Trendy sales funnels are those that correspond to business goals and interests of the target audience

To do this:

• Use multichannel in CRM: unified bringing the online store of building materials and rolled metal products to the top10 in zaporozhye channel management helps retain customers;
• Don’t forget about personalization and micro-segmentation , which increase response and conversions through a precise offer;
• build flexible funnels that are embedded into business processes, not the other way around, so you can quickly respond to changing market conditions and customer needs;
• carefully work out the stages of the funnels : automation from acquisition to retention increases customer loyalty;
• Become enamored with big data analytics . After all, it is a resource that companies are hunting for. With its help, you will be able to get a detailed picture of customer behavioral factors, forecast demand and, based on this, determine the most popular channels for interaction and understand what a specific customer needs at a specific point in time. Moreover, the combination of CRM and analytics helps to fine-tune strategies and distribute the budget more correctly and optimally.

By the way, our specialists are always ready fresh list to share their experience of implementing CRM systems and building various sales funnels . They can also suggest how to strengthen your interaction with clients, at what stages you should pay special attention and what mistakes can be avoid.

A flooring company came in for a CRM audit. They already had a full-time business analyst, CRM marketer, and development team, but the CRM processes were only partially used. CRM audit in a manufacturing company.

It was necessary to improve integration with the site, set up application distribution and eliminate problems with data exchange in 1C.

During the audit, missing settings were night clubs and bars email list identified, an optimization plan was developed, and new functions were implemented. It was necessary to improve integration with the site, configure the distribution of applications, and eliminate problems with data exchange in 1C.

As a result, the CRM began to operate at full capacity, resistance from employees decreased, and analytics became more accurate.

In what cases is it justified to develop your own CRM?

Some companies are considering digital migration and social network substitution. where is business going from instagram and facebook? creating their own CRM system, fully tailored to their unique business processes.

This path has obvious advantages, but also carries significant risks and costs.

Pros of your own CRM

1. Full customization. Ready-made CRM systems have certain limitations in functionality. A custom CRM is created from scratch, taking into account all the specific business processes of the company. You can flexibly customize the system to your needs, without adapting to someone else’s logic.
2. Control over code and data. When  clean email using a third-party solution, the company depends on the CRM developers and their data policies. If the service closes or changes licensing terms, this may affect your work. A custom CRM allows you to fully control access and storage of information.
3. Flexibility of integrations. Ready-made CRM systems may be limited in integration capabilities or require additional costs for API access. When developing your CRM, you determine which services and in what format it will work with.
4. No unnecessary functions. Most popular CRMs have many additional functions that are not used, but for which you have to pay. In your own CRM, there will be only those modules that are really necessary for the business.