Your cart is currently empty!
Category: lead generation
Top 50. The Ranking of the 50 best B2B marketing tools
How many tools would you say you use in your day-to-day life as a B2B Marketer? 10? 15? A lot, right? A constant for every professional is the search for tools for project. Management, SEO, web analytics, content management… and an endless. Number of tasks and daily dynamics. Sometimes by resorting. To the opinion of other colleagues, other times by searching and researching in forums and sometimes. Based on the first results of Google when typing a couple of keywords.
We know exactly what this is about! That’s why we asked our colleagues in the sector – more than 120 have participated in the survey – to build the ranking with the Top 50 tools for B2B marketers . From email marketing applications to Social Media management, every week we will launch a new ranking with the 5 best tools for different areas. In this list you will find the best rated by the B2B marketing community!
Tactics to include in your Link Building strategy
That users who use Google or the more than 227 million searches that are carried. Out every hour end up finding and clicking on our page is the dream. Of every marketer who is working on an organic positioning strategy for their website. But this is not a question of luck and privilege before Google, but rather there are a series of algorithms interpreting the content of each web page and determining the position it should occupy based on its relevance. And this is where Search Engine Optimization (SEO) or organic positioning tactics come into play, among which is the so-called “Linkbuilding”.
What is link building?
Link building consists of using external links to other sites that act as sources of authority and are already recognized by Google when measuring quality and relevance . Basically, a connection is generated with other pages in a natural way that helps Google to score our website within its ranking.
At the beginning of 2020, Google launched an update called “January 2020 Core Update” in which 3 elements became vitally important for those working on SEO strategies for their websites. These are the terms that are included in the term EAT: Expertise, Authoritativeness and Trustworthiness .
Expertise : With this algorithm change, Google has recognized the importance of generating content with authors with a certain online reputation. Hence the importance of having recognized authors or opinion leaders as part of your recent mobile phone number data content strategy. Google will always rank content written by a relevant author first, compared to an unknown one.
Authoritativeness:Another key element that Google’s free tool for attracting new clients – telemarketing algorithms take into account is the historical authority of a website. This is represented by the number of links, reputation, years on the web… The big work more authority a website has, the better positioning it will obtain in Google.
Trustworthiness: The trustworthiness or security of the website where a business’s content is hosted is another critical factor that will determine the results of Google’s algorithm. A secure website with positive performance, legality and updated content will always be better valued.
Link building is therefore part of what is known as Off-Page SEO. That is, all those tactics that marketers. Use to obtain quality external links or backlinks . This post by Luis M. Villanueva can help you understand it better .
How to get links for your website
In reality, it is less complicated than it seems, but it requires time because it must be a conscious exercise. On the one hand, the creation of content is not left to chance. But these links must be integrated into a text and not be “thrown” without. A context that justifies the inclusion of the link.
Copywriting for Dummies: 5 resources and tools to learn more about copywriting
Copywriting has been on everyone’s lips lately. Perhaps in part due to the need to optimize web conversion, for which, of course, copy plays a crucial role. A “Sign up for free” can generate very different reactions than a “Learn more” and the truth is that these types of formulas are so common and intrinsic to marketing activity that most of the time we don’t stop to think strategically about objectives, the action pursued or the value proposition within a copy or text (however small it may be).
Have you been thinking about getting into copywriting for a while now? Then this post will surely help you. We’ve compiled 10 marketing resources and tools to help you improve your writing skills. We hope you find them useful!
To keep grammar in check
One of the main skills of any copywriter must be mastery of the language. Knowing perfectly how the conjugation, punctuation and grammar rules of a language work . However, it never hurts to have some extra help because we are all human and we can always miss something. For this, there are two tools that are essential: Language Tool and Grammarly. Both are automatic grammar correctors. They detect errors in the writing of words and even mistakes in the conjugation of verbs within simple and complex sentences.
Language Tool has around 20 languages in its database, which will be very interesting for international teams. It also has a Chrome extension that will allow you to automatically check any text element within your browser.
Grammarly is highly recommended if you need to track your copy in English – at the moment the tool only works in this language. Its interface and Chrome extension are very simple and will be a very useful tool not only to keep your grammar under control, but also to learn more fluid formulas within the English language.
To search for synonyms and variations of a word
Sometimes that word you need doesn’t come to mind right away. Or you need a variation to help you alternate the same concept. For this type of situation, it never hurts to have a thesaurus. And if it’s one that offers you the exact word through a buy telemarketing data Chrome extension, even better! The Synonym is an application that will offer you alternatives to a certain word in Spanish quickly.
To check if your title is attractive
Sharethrough is a very interesting tool. It is only office 365 deployment: how to ensure email security? available for titles in English, but it has a series of algorithms capable of evaluating in a single click whether your title is sufficiently saudi data attractive for the online user. Basically, it analyses the correspondence of your text with other formulas that generally tend to receive a high number of clicks, likes and interactions on different platforms . And with this information, the tool assigns a score to your proposal.
In addition to these engagement and impression scores, the tool will offer you recommendations to improve the quality of your title based on its algorithms.
To test your copy on user segments
Copywriting in B2B has one fundamental objective: to lead the user towards a goal. This could be to click on a link, download a guide, request a demo or ask for pricing. However, there are many alternatives to tell the user to do all of these actions and not all of them have to work in the same way. For this, A/B tests exist.
B2B Link Building Strategy: How to get more organic links for your website
That users who use Google or the more than 227 million searches that are carried out every hour end up finding and clicking on our page is the dream of every marketer who is working on an organic positioning strategy for their website. But this is not a question of luck and privilege before Google, but rather there are a series of algorithms interpreting the content of each web page and determining the position it should occupy based on its relevance. And this is where Search Engine Optimization (SEO) or organic positioning tactics come into play, among which is the so-called “Linkbuilding”.
What is link building?
Link building consists of using external links to other sites that act as sources of authority and are already recognized by Google when measuring quality and relevance . Basically, a connection is generated with other pages in a natural way that helps Google to score our website within its ranking.
At the beginning of 2020, Google launched an update called “January 2020 Core Update” in which 3 elements became vitally important for those working on SEO strategies for their websites. These are the terms that are included in the term EAT: Expertise, Authoritativeness and Trustworthiness .
Expertise :
With this algorithm change, Google has recognized the importance of generating content with authors with a certain online reputation. Hence the importance of having recognized authors or opinion leaders as part of your content strategy. Google will always rank content written by a relevant author first, compared to an unknown one.
Authoritativeness: Another key element that Google’s algorithms take into account is the historical authority of a website. This is represented by telemarketing data the number of links, reputation, years on the web… The more authority a website has, the better positioning it will obtain in Google.
Trustworthiness:The trustworthiness or security of professional email: five warning signs the website. Where a business’s content is hosted is another. Critical factor that will determine the results of Google’s algorithm. A secure website with positive performance, saudi data legality and updated. Content will always be better valued.
That is why, by understanding the EAT concept. We can also understand the importance that these external and internal links have for the Google algorithm. The formula is very simple: The more links pointing to. Your content from relevant and quality sites = better positioning results for your website.Link building is therefore part of what is known as Off-Page SEO. That is, all those tactics that marketers use to obtain quality external links or backlinks .