The field is filled with What promotion channels are you currently using? Overheated niches of online advertising Look for alternatives now Attract clients by phone Target audience by precise targeting An advertising tool without competitors Cost of cold calling Many people forget about one of the most effective channels for attracting clients — telemarketing . And by the way, the possibilities of accurately selecting a target audience for this channel in some niches.
What promotion channels are the field is filled with you currently
The field is filled with I’ll try to guess, because here you don’t need to have the gift of foresight, but just have statistical data: Yandex Direct, VK Target, myTarget… These are the tools that almost all business owners use to promote their goods or services, thanks to the ability to quickly launch and set up flexible targeting.(especially B2B) can be much higher than if you were to launch advertising on the Internet. This article is about why you need to think about using “cold calls” as an additional tool for attracting clients.
Overheated niches of online advertising
It is no secret that Internet marketing has been a fundamental means of promoting any business in the last decade. Even an offline product. And it will continue to develop and attract entrepreneurs with its accessibility. But this accessibility is obvious only at first glance. Warning, possible contraindications! Any popularity and excessive interest around any object always causes “contraindications”. In the case of online advertising – an overheated market. Once “simple and accessible” suddenly turns into “labor-intensive and expensive”. As a result, the cost per transition to the site increases, applications become fewer, and the return on marketing investment indicator, as a result, also decreases. And it all started so well. ere are typical examples of the most expensive
According to the Internet portal A dIndex.
The list is very short. And of course, these are not the only niches where advertisers are so aggressive and hungry for money. You can check the data and estimate the approximate advertising budget for your niche (if you have not yet managed to launch contextual advertising) using a special advertising campaign forecast tool in your Yandex Direct personal account .You can check the number of competitors in Yandex Direct contextual advertising for your84 ads foundNumber of ads for a given query in Yandex paid search advertising. See the line on theright side of the screenshot.
Please note that it is best to perform the
Analysis on weekdays during business hours. Otherwise, some advertisers will not be included in the results due to the settings of their advertising strategy. Yes, and what’s difficult: select keywords and target audience, write catchy ads, put a creative picture the field is filled with replenish the budget and that’s it. Traffic to the site has started. This is exactly the recipe for a quick start that almost all novice advertisers and optimistic highly motivated startups, who have not yet learned from their own experience, find. niches in Yandex Direct search.The written-off price fluctuates on average from 300 to 800 rubles per transition . Yes, and this is only the transition to the site, which does not yet end with an application, much less a sale.
Reference: infobusinessmen did a great job
The field is filled with of pushing Direct and Adwords advertising systems to the masses in the recent 2014-2015, telling everyone that it was cool and simple. The growth of activity is confirmed by the representatives of advertising systems themselves. Paid courses on setting up advertising campaigns say: if you are just starting a business, then your responsibility is to be able to set up Direct. Even a new profession appeared on the market in connection with this boom in the advertising market – a directologist. In general, now a large number of people know how to set up contextual advertising, but not everyone
Of course, if you have a very narrowly specialized product
The field is filled with with minimal competition (but in a market economy this does not last very long), then Internet promotion is a magic tool for your business. The same applies to large, well-known brands with huge advertising budgets. These two types of advertisers live and develop by their own laws. They are deviations from statistical data, and according to the laws of statistics, they cannot be taken into account when drawing conclusions about the general population, so as not to get the “hospital average.
Look for alternatives now
While competitors are marking time…
“Cold sales” is one of the most underrated, but effective promotion channels
The field is filled with Many advertisers germany telegram data faced with such a situation, begin to select new ways to promote their products in order to somehow stand out and strengthen their influence on the market.In such cases, it is necessary to test different promotion methods. Choose those with higher return on marketing investments, and reduce investments in other less effective campaigns.
Attract clients by phone
Telemarketing is the sale of goods and services via telephone. Telemarketing is also characterized by many with the term “cold calls”. This is partly true, but cold calls themselves are only one of the varieties. Telemarketing allows you to reach the end consumer, conduct personal negotiations with them, tell them about the advantages of the product being sold, identify their interest and close a deal. Unlike Internet marketing, there are no long sales chains : advertising-website-phone-website-sale. With just one phone call, you can reach an interested client and negotiate a deal. There is no need for a beautiful landing page to launch cold calls . Instead, experienced operators, properly prepared scripts and scenarios for handling objections play a role here. And all this is launched much faster!
Target audience by precise targeting
If you have previously had to set up targeted advertising on VKontakte and my Target, or select key phrases for contextual advertising, then you are probably familiar with the possibilities of defining the target audience. Here we can choose from typical geo, gender, age and demographic characteristics to more complex parameters for income, social status and interests. The last of this list are determined by advertising systems using their unique, inaccessible algorithms.Can telemarketing really compete with the above mentioned parameters for determining the target audience?.
You bet! Competent telemarketers, in order to achieve maximum efficiency from their calls, pay very serious attention to the selection of the contact audience base. And they are not at all deprived in their choice.Advanced call centers will have no trouble finding the contacts of an individual selling his personal 2007 Toyota passenger car in Kr the field is filled with asnodar for 400,000 rubles . Or a procurement specialist at a metallurgical plant in Chelyabinsk, whose turnover is at least 50 million rubles per month . How many target audiences did you count in these examples?As with any marketing campaign, you should start by defining your target audience. If you already have a clear idea of your potential client’s profile, then cold calls will be useful to you right now. And only then start launching any advertising activity.
An advertising tool without competitors
Consider how many of your competitors what is an internet service provider spam filter and how does it work? use telemarketing ? If not, then the entrance is “free” for you right now and there is an opportunity to ensure maximum efficiency and marketing return.
Cost of cold calling
The question that will certainly interest every advertiser is: how much will it cost and what specific result can be expected? To answer this question, two options should be considered.
The first is classic call center services with payment per minute . Operators will call the contact audience, offer your product within the ordered tariff of minutes. For example, you ordered 1000 minutes of negotiations. As follows from this, no one can guarantee you an exact result from these 1000 minutes. Everything depends on many factors: the quality of the selection of databases, the conversation script, the mood of the
operator, the quality of the product itself, etc. In such cases, statistical data comes to the rescue, and even then very averaged by niche. For previously implemented projects of the selected call center. After all, each project is unique and until the last moment it is unknown how everything will work out with your product or service. Based on these statistics, you can create a simple sales funnel and preliminarily. Estimate the return on this advertising campaign. Speaking in numbers the average. Cost of 1 minute of conversation with a potential client in call centers is about 11 rubles. But there is no guarantee of success here.
You can not predict anything and not hope that you
will suddenly get lucky. Rational entrepreneurs think differently. They must be confident in every ruble they invest.
This is exactly why there are pay-per-result call centers — the second option . Here you order not a package of minutes, but the number of warm material data clients you want to receive. And how many minutes the telephone communications will take will not bother you at all. This approach to work encourages call center employees to work more efficiently at all stages and 100% guarantees the result to the.
customer, since all requirements for deadlines
quantity and quality are fixed in the contract.
Of course, the second option is more interesting for responsible entrepreneurs, since you can know in advance how many potential clients will be received and how many of them will turn into revenue. That is why the technology of payment for the result has been successfully conquering the market in the last couple of years . Follow the link and find out why – there are at least 7 reasons for this.
This article does not the field is filled with ncourage you to turn off all your online advertising tools. No, you should never do that! You need to work with them on an equal basis with others, monitor changes and constantly develop them. Do large companies limit themselves to one channel for attracting customers? Stick to a comprehensive approach to advertising. The synergistic effect is a powerful thing.