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  • Why implement professional secondary email system?

    In the context of special events, such as professional elections, some companies or local authorities do not wish to use their employees’ usual professional email addresses, let alone their personal addresses. This is to avoid confusion in the nature of the messages , but also, in the case of large organisations, the risk of saturating the sending and receiving servers, which Why implement professional would impact the performance of the main email system.

    Many people turn to a second email provider to avoid these problems. However, this entails additional costs and requires a significant investment of time and energy from IT teams. In addition, deadlines are sometimes very restrictive and message volumes high. In these conditions, it is difficult to find a reliable partner for a budget that remains reasonable. But it is not an impossible task.

    Professional Decisions: Why deploy a dicat email system?

    Ensuring the delivery and receipt of emails is therefore iceland email list 188757 contact leads paramount . Specific events, such as professional elections, generate a large number of emails for requests, votes, news communication, voting reminders, announcement of results, etc.

    iceland email list 188757 contact leads

    By using the same server as the main email system, companies run the risk of data confidentiality being compromis by different access levels or of tarnishing their email reputation and ending up on a list of block IPs or domains. This is not an option at a time when email is so important.

    A secondary server for better performance

    Mail server as already mention, “classic” professional email systems are not tools for mass mailing. Therefore, messages are sent at a fast pace. However, with video call filters and backgrounds introducing the usual server, the sending rate is a few emails per minute (on average 3). This is unacceptable when there are cmo email list several tens of thousands of recipients. It is therefore necessary to find a solution that allows a more sustain rate, without going through an email marketing platform and without running the risk of being includ in a block list as a spam sender.

     

  • Lead generation in B2B is an internet marketing tool for attracting new clients

    Field contains an The b2b sphere is quite narrow, so media advertising or promotion in social networks may not be effective enough here. A banner or a short video is not always able to catch the audience’s attention and convey important benefits to them. Another difficulty is that the B2B niche requires a precise and specific approach, and showing ads to a wide audience is simply unprofitable. Any marketing campaign is aimed at attracting leads. The more of them there are, the faster the number of potential clients will grow. Let’s figure out what lead generation is in B2B and what strategy to choose to attract new clients.

    Lead generation field contains an  in B2B: what is its essence and its features?

    Field contains an Lead generation in the B2B segment is belgium telegram data  the practice of collecting contact information of potential clients to sell solutions. This includes cold calls and advertising, as well as a clearly structured effective process to obtain a guaranteed result in the form of a constant flow of transactions. A lead is a user or company that has already shown interest in your offer and left their contact information. But this is not yet a ready client, and before he becomes one, you will have to make an effort by connecting advertising campaigns.

    What is special about lead generation in the B2B segment?

    The company offers its product not to an individual, but to a partner or another company. When a product or service is offered to a business, the approach to such a task should be appropriate, because companies operate with slightly different tools when making a purchase decision. They have many more barriers to overcome. For example, the decision on a target action is made not by one person, but by an entire team. Despite the fact that the approach to lead generation in B2B is different from B2C, this does not mean that it is difficult. You can use most of the known tactics, but with some subtleties.
    Successful lead generation requires identifying the specifics of this market and implementing important strategies. Here are some important factors to consider:
    Field contains an Content (articles, presentations, infographics, etc.)
    Another important element of lead generation. It will help to establish better interaction with the client.
    belgium telegram data
    Data collection form
    To attract leads, you will need to develop a convenient form through which potential clients can leave their contact information. Such a form is usually placed on the website and cancontain various goodies to increase interest.Ideal clientBefore starting lead generation, you need to define your target audience. You should clearly understand who will be most interested in the offer. This will allow you to choose the channels for attraction.AutomationUsing special tools and software.
    Lead generation, especially in open source alone does not create digital sovereignty, but it contributes!  the B2B segment, requires constant engagement, monitoring, and optimization. You will have to constantly monitor the results, test strategies, and look for new ways to attract customers. Over time, the right strategy and set of lead generation tools will become the main channels for a stable flow of customers to your company.

    Lead Generation Channels

    The average purchase check in the B2B segment is much higher than in B2C, and the customer goes through a longer path before making a purchase. You can attract leads and build up your customer base through different channels, the main thing is to build trust with the target audience.

    Google Adwords contextual advertising

    This tool is very rarely taken as a basis for B2B lead generation, but it is a good assistant that can and should be connected. It is suitable for finding and attracting clients with an already formed hot demand for your service or product. In some niches, context can be the main driver of attracting leads, for example, in the scientific or IT sphere.

    Contextual advertising Yandex Direct

    field contains an Works well when there are queries with the words “wholesale”, “manufacturer”, “official supplier”, etc. That is, when companies are looking for a supplier of products or services on the Internet and compare the offers that appear. For most raw materials markets in Russia, this channel is key for getting traffic.

    email marketing

    Lead generation includes not only collecting contacts material data but also warming up the audience to the point where it is ready to leave a request. Through email newsletters, it is possible to contact the audience and regularly warm it up. According to research, 78% of companies prefer to receive commercial offers by email in order to have enough time to discuss the offer and make a decision.

    Social media

    field contains an Targeting works well not only in B2C, but also in the B2B segment. LinkedIn and Facebook are considered the most effective social networks. On LinkedIn, companies can establish business contacts, offer their products and post other important information. Facebook offers a large set of advertising tools to attract attention, and also helps in promoting specific services for which there is not yet such a great demand. Targeting works well in combination with other channels, but does not lose its leading position in the ability to find “cold” clients and warm up their interest in your offer.

    SEO

    The best tool that works for the future. SEO helps to reach even those clients who are still at the stage of searching for solutions to their problems.

    Offline events

    Events are among the most effective B2B lead generation tools. At seminars, exhibitions, conferences, you can find those who will decide on close cooperation in the future. And at such events, you can also use a lead magnet, which will allow you to collect contacts of potential clients in order to use other marketing tools in relation to them.

    Strategy in b2b

    A few simple steps will help you develop an effective B2B lead generation strategy:
    field contains an Definition of target audience
    When developing a strategy, the target audience is important. First, you need to work on this point to determine who exactly is the ideal client for your product or service, and then focus your attention on them. It is important to clearly study their needs and behavior in order to select channels of influence.
    Create an interesting offer
    You can attract a potential client with something valuable and unique. The offer should be such that it simultaneously satisfies the desires of the target audience and solves the main problem.
    Use all available marketing channels field contains an
    For effective lead generation, using only one channel may not give the desired result. In this case, you need to connect several different channels: content marketing, email newsletters, social networks, etc.

    Offer quality content

    Useful content that will be interesting to the audience is almost the most important lead generation tool. It should answer all questions and at the same time offer a solution.

    Landing page for collecting leads

    One-page websites work great for collecting information about potential customers. If they convey attractive offers, leads will be willing to leave their contact information.

    Implement a CRM system

    With its help, you can build effective management and interaction with leads, view contact information or track sales.
    Analyze the results
    This will improve your lead generation strategy. Each channel needs to be evaluated, conversions monitored, and the strategy optimized according to the data received.

    Anton NenakhovHead of Marketing at RocketCall

    Lead generation is only one of the tasks of B2B marketing. There are no clear rules and templates that will give a 100% result. In this sector, there are many secondary factors and variables that affect the results. Only by thoroughly studying the target audience, analyzing its needs and goals, will it be possible to attract the desired number of clients and expand the sales market.

  • Lead generation using cold calling is an effective method of attracting clients

    the field contains Lead generation as a modern marketing tool is becoming more and more popular every day. In other words, it is collecting. A database of potential clients and their contact information in order. To subsequently turn website visitors into real clients ready to order a service. If you do not connect lead generation in time. A client who did not buy anything right away will not return a second time. Accordingly, the company will no longer be able to interact with him.

    There is a classification  the field contains that indicates that not all

    the field contains customers have the same value for a  business. Marketers  australia telegram data are used to dividing them into three types:Cold leadsClients who are getting acquainted with your offer for the first time. They are not ready to take action right now, and may not even have the money for it, but they will share their contacts, so you can return to them after some time.Warm leadsCustomers who already show some interest: can ask a question in the chat, leave contacts in the feedback form, can go to the chatbot and find out the information they are interested in there. They are also not

    always ready to buy the product here and now, but you will definitely understand that you can work with these customers further.

    australia telegram data

    the field contains Hot leads Clients who are ready to purchase a service or who are in great need of the product you have offered. For business, these are the most valuable and significant leads, because they are already ready for that very target action and do not need additional incentive actions.
    Classification is important to further apply an effective channel of influence in relation to each client. For example, cold leads can be interested in a discount on the first purchase, warm leads – a bonus, and hot leads will only need to be shown a new collection.

    Potential clients can also be divided by efficiency:

    Non-targeted
    These are the customers who ordered a call or left their data in the feedback form, but in fact do not need your product or service. This option is more common than we would like.

    Empty
    Such requests cannot be processed because digital sovereignty: european initiatives  they contain an incorrect phone number or incorrect email. When trying to contact the client, nothing happens. It is difficult to say who exactly leaves such requests – people or bots, but they exist and there is no escape from them.

    TargetedSerious customers who are focused

    the field contains on buying and interested in your offer.
    Marketers evaluate each group and choose the strategy that will work best. There are two in marketing – inbound and outbound. The first includes useful content, the second – active advertising: mailings, calls, leaflets. We will talk about the tactics of cold calls further.What is cold calling?

    Cold calling” is a way to attract customers who material data  are not familiar with your product or service by calling around. This is lead generation, when you communicate with a client for the first time, but want to arouse their interest. Even if a person refuses during cold calling, it will still bear fruit and can be useful for:marketing research – a call will help to find out what needs the target audience has at the moment;

    forming a list of the most promising potential clients;

    the field contains broadcasting information that a new company or product has appeared on the market that is worth paying attention to.In other words, the goal of cold calling is to get hot leads, that is, clients who are ready to move on to the next stage of interaction depending on the specifics of the business: a business meetin a purchase. In lead generation through cold calls, your own communication style plays an important role. If the client hears a memorized or template text, he understands that a marketing bot is

    talking to him, which means the chances that the offer

    will be accepted are very low. It should create the impression that the client is interested, arouse his interest and desire to continue the conversation. The call is made to a specific person who has his own character, business features, and these parameters must set the tone of communication.

    Benefits of Cold Calling

    the field contains This method of lead generation is chosen by many business representatives, not only in the B2B segment, but also in B2C (clinics, banks, microfinance organizations, etc.). Among the most important advantages, they note:
    Low cost
    Lead generation through cold calls is cheaper than through other channels. In contextual advertising, payment is made for each click, so whoever offers a higher bid gets the client. In this case, traffic costs often exceed the margin, but this is not the case with cold calls.

    EfficiencyAttracting leads through calls is more effective

    since it is possible to identify a hidden request. For example, this happens when the client did not have a need for a specific product or service, but after the conversation it appeared. Channels with incoming requests work only on open requests, when the client has formed a need in advance.
    Scalability

    Attraction through calls is scalable. If there is a certain number of people will

  • Open source alone does not create digital sovereignty, but it contributes!

    The ever-expanding digital world is sparking passionate debates about digital sovereignty. At the heart of this debate, open source is emerging as a key issue . By allowing free access to source code, it democratises technology. It reduces dependence on tech Open source alone giants and proprietary software, strengthening users’ ability to control their systems. By its transparent and collaborative nature, open source offers an unprecedented opportunity to strengthen companies’ digital sovereignty.

    Transparency and control

    Open source and sovereignty

    With over 80% of the world’s applications and websites hosted on open source web servers, and a market valued at €5.9 billion in countries like France in 2022, its legitimacy in the software sector is beyond doubt. And there are several reasons why it is so popular.

    The main advantage is that the source code of the software is freely accessible and can be modified as needed. Thus, the open source community knows the software and can share it as they wish to contribute to its development.

    This helps to improve the quality of open iceland email list 188757 contact leads source software by benefiting from the experience of users and developers. A significant advantage in terms of reliability and therefore cybersecurity: errors are detected quickly and corrected even faster.

    iceland email list 188757 contact leads

    Of course, using open source doesn’t necessarily mean that the software is free. Specific extensions, support, or hosting contracts require budgets to make the experience positive and successful. But open source puts control in the hands of the companies that use it. Why do they do this? Because they can make their own contributions, sponsor developments or plugins to meet their needs, and, above all, decide to deploy open source software as they see fit.

    From open source to digital sovereignty

    But open source is not synonymous with digital sovereignty. It simply gives more control. By using open source, companies have the opportunity to lead scoring, what it is and how to use it to boost sales free themselves from “closed” and licensed software solutions, such as those of the GAFAMs, most of which are not cmo email list sovereign. They store and retain data in data centres outside Europe, especially in the United States. The data is therefore subject to extraterritorial laws such as the American Cloud Act.

  • Is digital sovereignty linked to cybersecurity?

    At a time when cyberattacks are becoming more numerous and sophisticated, cybersecurity is a prerequisite for digital sovereignty . Information systems are becoming more complex, with public-private interconnections and often porous borders. At the same time, the volume of email exchanges is increasing by the day, offering many entry points for cyberthreats.

    When it comes to data protection, cybersecurity Is digital sovereignty and sovereignty are inseparable . Here’s why.

    Digital sovereignty, the first step towards data protection
    cybersecurity
    As mentioned in the article “ Digital sovereignty: European initiatives ”, the aim of sovereignty is to better protect the data of European organisations and citizens. Indeed, by using the services of a partner who claims to be sovereign, one expects that they will only use the data for the specified purposes and not disclose it. This guarantee is obviously ensured by the established control, storage and processing processes, compliance with regulations. But also by the technological solutions used (sovereign hosting, open source software…).

    The threat of cyber attacks or data disclosure is therefore lower when using a European service provider.

    Cybersecurity: protection against external threats

    By definition, cybersecurity is a set of measures designed to ensure the security of computer systems and data against malicious acts. A cyberattack can hong kong email list 1 million contact leads seriously affect companies. Therefore, they must be able to deal with such an event and implement IT security measures.

    hong kong email list 1 million contact leads

    This involves, among other things, the deployment of protection software (antivirus, for example), system update plans (patches), authentication systems and also the training of employees in good cybersecurity practices.

    Companies are often unaware that they have sensitive data, or they think that an attack only happens to others. Unfortunately, the number of incidents is constantly increasing and the techniques used by cyber attackers are becoming more and more sophisticated. The consequences can be dramatic. For example, as a victim of a ransomware attack, the Corbeil-Essonnes hospital saw some sensitive data (DPI, personal data, etc.) released on the Internet following its refusal to pay a ransom.

    Without cybersecurity there is no digital sovereignty

    sovereignty and cyber threats
    It is increasingly clear that digital what is a dnvb and what are its characteristics? sovereignty alone is not enough to protect data without including cybersecurity.

    Digital sovereignty certainly allows cmo email list for better control over one’s data. However, a software environment or applications that are too open or exposed will allow certain flaws to persist.

  • Open source to the rescue of professional email services

    Email is an application that is part of everyday business life. Its use goes beyond the simple exchange of messages. It is a real collaboration tool and a universal means of communication that saves time and dematerializes many exchanges.

    This is why it is essential to have Open source to the rescue an intuitive, ergonomic, reliable and secure email tool . On the ground, GAFAM dominates the market with email systems integrat into its office suites such as Office 365 or Google Workspace. However, there are alternatives. These include open source email systems.

    Advantages of open source email systems

    Open source email

    The great advantage of open source email is that the code is freely available. Its use is not subject to the purchase of a license, and companies are not dependent on a supplier . Its integration into the information system can be carri out internally or by an integrator, without any commitment on the part of the latter. Open source code also allows it to be adapt to very specific nes, at a lower cost.

    Choosing open source means haiti email list 128362 contact leads benefiting from a community of users who are constantly enriching and improving the solution. Whether it is ergonomics, functionality or security, contributors are full of ideas and bring their skills to help the solution evolve and adapt it to the nes of organizations.

    haiti email list 128362 contact leads

    From the IT department’s point of view, it is primarily the technical sustainability that weighs in the balance. For specialist IT professionals, open source email systems are often easier to implement than those of the tech giants, because they draw on their expertise in the field.

    Email and digital sovereignty

    Business email security is address at several levels. From a data perspective, the question is: where is it stor? How is it access? Open source solutions do find messages faster with chat filters not impose any rules on companies. This way, they can choose their data hosting provider and ensure that the data is process correctly.

    To ensure service continuity, companies cmo email list can subscribe to a “disaster recovery plan” in the event of an incident, in accordance with the conditions defin with their hosting provider.

    Opting for a European and open source email system, combin with sovereign hosting, provides an essential security foundation. In particular, company data is not subject to the Cloud Act, the US legislation that applies to GAFAM email solutions.

     

  • Mail flow control: a key element for healthcare facilities

    Public organisations, and healthcare establishments in particular, have been one of the favourite targets of cybercriminals in recent years. Attacks have multiplied, with significant consequences for the activity of public establishments and sometimes generating very high costs. For example, in European countries such as France, 733 security incidents, including a Mail flow control hundred cyberattacks, were recorded in 2021 in 582 hospitals*.

    Many of these attacks originated from fraudulent emails. Specific and reinforced monitoring of emails is therefore essential to reduce the risks and ensure the security of the IS of these public structures. This is all the more important since healthcare establishments host and use highly sensitive personal data. In addition to the operation of hospitals, the confidentiality of this information is also at stake.

    Mail security: an essential requirement for healthcare institutions

    antispam hospital

    Business email is one of the main entry points for cyberattacks. In fact, 94% of cyberattacks (across all sectors) are triggered via email. Therefore, healthcare guyana email list 39,863 contact leads establishments that handle personal data (identity, medical records, social security numbers, etc.) must pay special attention to this channel.

    To achieve this, a number of measures can be adopted:

    guyana email list 39,863 contact leads

    Manage your email service on-premise – no cloud hosting or providers like GAFAM. This allows you to retain control over your email management.
    Monitor data and information exchange via email with best practice guides for all agents.
    Exercise full control over email flow – In addition to regular network protection, use dedicated email protection software to block spam and Mail flow control quarantine suspicious emails.
    Public health establishments periodically hold competitions to question the solutions already implemented and opt for increasingly innovative and effective safety programmes.

    The main requirements for antispam tools are as follows:

    Combat spam and newsletter spam to reduce the risk of user inconvenience.
    Protect your mail server against all content optimization: separate by keyword types threats (malware, spam, phishing, spear phishing, etc.).
    Antispam, quarantine, reporting. Going even further in email protection
    In addition to anti-spam , other cmo email list functions also offer important advantages for hospitals. Email quarantine is an interesting option: staff can check incoming emails about which there is some doubt and not miss any important information. But for this to be appreciated, management must be simple: receiving a summary of what has been quarantined, allowing the user to decide whether or not to accept receiving suspicious emails, for example.

  • Why archive emails?

    What does it mean to archive an email?
    This involves copying an email from where it usually resides, the user’s mailbox! to a place where it can remain for a long time. Of course, this place must remain accessible so that the user can easily and quickly retrieve any archiv email. Once the email is archiv, it can then be delet from the user’s mailbox.

    This archiving process for emails that Why archive emails are electronic documents is very similar to the archiving process for paper documents. When I no longer ne certain paper documents in my daily work and I start to run out of space in my office, I archive these documents.

    There are various archiving methods, from the simplest: the document is plac in a folder stor on a shelf in the Archive service, for example, “2007 – Invoices”. To the very specific archiving process manag by professional archivists.

    What are the common solutions to solve this problem?

    From a technical point of view, the volume of these mailboxes cannot be allow to grow indefinitely. Even if it were technically possible, this would grenada email list 18731 contact leads not be reasonable, as the size of the mail servers would have to be constantly adjust. On the other hand, as mail servers grow in size, so does the cost of producing mail: maintenance, backups and recovery in the event of a major incident become more expensive.

    grenada email list 18731 contact leads

    Note: Nowadays, cloud messengers offer users mailboxes of 25 GB or even 50 GB. Many believe that this is more than enough for one user and for a long time. Given the ever-increasing number of attachments (email is mainly us to send and receive documents) and Why archive emails especially given the volume of these attachments (HD photos, audio files, videos…), this limit will be reach. So, the problem will reappear again.

    Discover our solution

    Limit user mailboxes
    For companies what image formats to use on your website to optimize performance that do not have a sufficiently robust messaging system and cannot oversize their mail service, the usual solution is to limit the size of users’ mailboxes: 50 Mb, 100 Mb, 200 Mb, 1 Gb.When this limit is reach. The user’s mailbox will stop working. In order to cmo email list continue using their mailbox, the user will have to empty it. If they want to keep their emails, they will create a personal archive before emptying their mailbox. For Microsoft Outlook users, these personal archives are call PST files.