Information is always changing, so the best search results are often the most recent . Google uses the Freshness algorithm, which is design to provide the most current and recent results for searches.
What is Google Freshness and
At the end of 2011, Google introduc a major. Shange with the Freshness algorithm . Fhich aim to make search results more accurate and relevant by relating them to current events and the latest news.
Freshness was made possible by infrastructure changes introduc by the Caffeine Update, which allow Google to scale web indexing in an unprecent way by displaying updat content almost on an up-to-the-minute basis .
According to Google’s blog , this change affect approximately 35% of search queries, so the freshness algorithm had a significant impact on the SEO of several websites .
However, the freshness algorithm update was not the first time that Google us time-relat relevance ranking factors. In 2007, Google introduc the Query Deserves Freshness (QDF) algorithm , which stood for “search deserving freshness” and was bas on queries for topics that were hot. The dif japan telegram data ference between QDF and the Freshness algorithm update lies in the fact that QDF’s scope has been narrower and less nuanc than the Freshness algorithm . That is, while QDF look at whether a topic was trend.
Does freshness really affect SEO toda
Although freshness is very useful for obtaining recent and updat in you’ll gain new ideas formation, sometimes, new content is not always the most important thing . There are also searches in which current or new content is not the main or relevant thing. Examples of this type of searches usua cz lists lly occur with historical content or cooking recipes. Therefore, the relevance of current events must be assess, since not all publications are subject to freshness . To do this, three categories must be taken into account.