The increase in online sales and online businesses has revolutionis citizens who, until recently, only bought products in shops. The change in model has also l to the birth of companies that are digital natives and have grown to such an extent that they are worthy of study, but above all an example of business success.
What are DNVBs
DNVBs are Digital Native Vertical Brands . These are companies that were born directly on the Internet, without having had a physical establishment beforehand, and therefore their business model has always been link to the network.
In addition to being companies that were born on the Internet, they control the entire business process, since they manufacture, distribute and sell their own products without the intervention of other companies.
Characteristics of digital native brands
There are several factors that characterize digital native brands and make these companies attractive and successful.
Prices are tight and have reasonable margins, as there are no intermiaries or external channels, so the consumer acquires the product directly.
Customer experience is a key aspect in the product purchasing process, as the philosophy and values associat with it are of vital importance.
Consumers end up becoming brand ambassadors by getting them to identify with their ideas.
These brands do not usually sell their products through external channels, as they take great care of the purchasing experience and, above all, the . They seek exclusivity above all else and, th kuwait telegram data erefore.
are not present in marketplaces
Their market niche is very localiz, so they focus all their efforts on their t design effective visuals for linkin content sharing rget, adapting everything necessary so that the brand is perfectly align with the customer’s nes.
Promotions and marketing actions are mostly digital, with social ne cz lists tworks as the main pillars to reach a larger audience.