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  • What support you need to deploy a reinforced antispam?

    As we have seen above, the functionality of your email security software is essential. But there is another, no less important, criterion to take into account: support. Whether during the definition of your project, during the deployment of the solution or in case new What support you questions arise afterwards, opt for a local service provider that acts as a true partner.

    And that’s what we offer at Alinto! Find out in this article how we ensure customer support is at the heart of our solution.

    Antispam software: know-how and technical support above all

    It goes without saying that protecting your business email is a strategic issue for your company. That’s why it’s important to turn to a partner who has this in their DNA and who has real knowledge of email security . And that’s Alinto’s strength.

    For more than 20 years, Alinto experts have been supporting companies in managing their professional email systems . We meet their expectations, follow developments and trends in cyberattacks and offer increasingly advanced features. 30% of our turnover is iran email list 2 million contact leads devoted to research and development to offer increasingly effective solutions to protect our clients’ email systems. Thanks to several acquisitions of companies specialising in email security, we have all the skills and know-how necessary to ensure the protection of your email inboxes, and beyond that of your information systems.

    iran email list 2 million contact leads

    The technical support team is the cornerstone of our company . Thanks to a ticketing system, our experts are alerted in real time of the situations encountered by their clients. They can thus provide a response or make decisions adapted to the problem within a time frame proportional to the risks.

    Beyond anti-spam: optimizing email system management

    To protect your company’s email, it’s not ux and seo: the key union for your website enough to install anti-spam software, even though it’s essential. It’s important to look beyond that to optimize the cmo email list management and protection of your emails . So opt for software that offers additional features.

     

  • Lead or warm client: what is the difference and who is better

    please enter a The difference between a lead and a warm client in the diagram Who is a lead? Lead in case of cold calls A warm client is a more liquid asset The difference between leads and warm clients Who is a lead? Who is a warm client.

    These questions are please enter a  of concern to many business owners now

    please enter a And they began to arise after many companies began to use the phrases. Lead and “Warm client” in their service offers, without understanding their critical difference . Let’s figure it out. Now we will tell you everything and show it on the diagram that we prepared especially for this article.

    Both terms denote a common essence – these are potential clients . Their main difference is the degree of readiness and interest in moving further along your sales funnel. In other words, their liquidity – the speed of conversion into real money.

    We have prepared a special diagram that accurately displays the difference between a lead and a warm client.

    The difference between a lead and a warm client in the diagram

    Let’s look at everything together in as much detail as possible.

    Who is a lead?

    A lead is a potential client who has shown initial “cold” interest. This is someone who has an indirect interest or something similar to a real need.

    Lead in case of cold calls

    please enter a A lead is someone who didn’t say “No” right away. Such a potential client can listen to your offer feel in their subconscious that it can be useful and applicable to them. They didn’t immediately say. I’m not interested and didn’t hang up while talking to the operator but they didn’t show much interest either. Of course, for cold calls, this is already an achievement. However, there is still a lot of work to do with them.
    For reference:
    When working on the project  Customer  canada telegram data Attraction such contacts who made the initial contact remain in the work of the call center operator. The operator sends this client a commercial proposal, and after some time contacts him again to “push” him further along the funnel, answer questions and close new objections, thereby turning him from a “Lead” into a “Warm Client”. If this transformation does not take place , then such a client is not transferred to the customer – he does not pay for it . This is where the very difference is hidden!
    So, Lead ≠ Warm Client

    A warm client is a more liquid asset

    please enter a Do you know where the biggest “lead drain” occurs? That’s right, at the stage of working through primary objections . And this is even for experienced telemarketers!
    Canada telegram data

     Working with objections can last from 1 day to 2 weeks – it all depends on the product or service area, the technology and complexity of the product itself and, of course, its cost.please enter a That is why warm clients are valued open source to the rescue of professional email services  much more than leads – after all, a good half of the work has already been done with them on the way to the coveted stage of concluding a deal. This means they are more liquid – they can quickly turn into money on your company’s balance sheet.

    In addition, warm clients are already much more loyal to your company , they give more preference to you than to competitors. This means that the client’s subsequent movements along the funnel will no longer be so labor-intensive. But you still have to try: a warm client is not the one who will be ready to pay your bill tomorrow! But such cases are not uncommon either.

    The difference between leads and warm clients

    please enter a Let’s summarize briefly, breaking material data down the features of warm clients in comparison with leads:
    A warm client is closer to a deal in the sales funnelA warm client has fewer questions and negative feelings towards your product: by calling him warm, we assume that his objections have already been worked outA warm client is more loyal to your company’s product/service than to a competitor’s product.And once again, Lead ≠ Warm client
    please enter a please enter a Angelica PopovichevaHead of Call Center RocketCallMany call centers, providing their telemarketing services with payment for the result, are ready to guarantee you exactly such leads, most of which you will lose at the very first stage of the primary processing of objections. Simply because these “potential clients” did not refuse the operator immediately, but listened to his offer until the end. Or better yet, evaluate the profitability of attracting warm clients immediately , for example, in our calculator ( follow the link! ).

  • From Kirby Call Center Operator to Founder of His Own Company

    filled in with an error Hello, friends! This is my personal storytale that I want to share with you. I am sure that this article will be interesting to every entrepreneur. Business owner and those who are just starting their business.Once in 2008. I could not even imagine what my first work experience would lead to.
    This story will contain real biographical stories that happened in my life. Over 11 years of my career
    I will share with you using the example of real companies in which. I managed to work in various positions in the field of telemarketing: from a full-time call center operator to the head of entire departments of large companies.
    For many organizations cold calling is not only a key. But sometimes the only tool for attracting new clients. You will be surprised that some companies live solely on the work of their call center!

     About working at filled in with an error  KIRBY

    filled in with an error In 2008, a young provincial girl, studying in her second year at the institute, in dire need of a part-time job, got into a company that sells Kirby vacuum cleaners.
    filled in with an error Yes, that same Kirby. Surely many remember this boom of “vacuum cleaners” who sold their devices for 140,000 rubles. Operators, according to rumors: people and forced them to take out loans “Of course, these are tales of people who know nothing about sales. We did not have any NLP systems, hypnosis or other methods of invading consciousness. The very specifics of Kirby’s sales were based on the most powerful sales technology, accessible to absolutely every manager. American sales coaches came to our office, we studied every day for 15-20 minutes. We learned how to sell, what to say, what techniques to use and how to convince the client to make his choice.

    By the way, Kirby distributors were prohibited from using any

    filled in with an error other advertising tools except cold calling. However, due to telemarketing alone, there were over 5,000 sales offices in Russia, with a monthly sales turnover of 3,500 units. This data is officially confirmed – you can google it.I started my career in this company as a call center operator . I still remember how scary it was to make my first call to a client, how hard it was not to get upset when you were refused. My job as an operator was to schedule a demonstration of the vacuum cleaner at the client’s apartment and not just schedule it, but to make sure that this meeting actually took place.
    I was paid 120 rubles for a demonstration. Specifically for one that took place, not just for one that was scheduled!
    filled in with an error Do you know what my salary was?4,500 rubles. But it was precisely this low cmbodia telegram data  rate that gave me a “kick” to work as hard as possible for the result. And later I passed this “kick” of working for the result to my employees, having reached the position of Head of the Kirby Call Center.

    Important things about salary

     

    In this company, we understood perfectly well what it meant to work for results. After all, if our team had no sales, then there was no salary. We knew perfectly well that with our salary we had to schedule quality presentations and make sales with our clients. If there are sales, there is a salary. It’s that simple.
    cambodia telegram data

     Aktion-MCFER

    The next step in my career is the head of the telemarketing department. In a company engaged in the sale of reference and legal. Systems known to many entrepreneurs: Glav Bukh, HR, Yurist and other Aktion-MCFER systems.
    filled in with an error The company trusted my experience and immediately sent me on a long-term business trip to another city to open a new branch of the company from scratch. The results of 8 branches of the company in different cities (Moscow, Nizhny Novgorod, Kazan, St. Petersburg, Samara, Saratov, Yekaterinburg and Novosibirsk) depended on the work of our team.
    During an 8-hour workday, my employees professional email systems pose a risk to companies  switched from one product to another – 6 times, to different regions – 8 cities, to different decision-makers – 7 positions. It was this flexibility that I taught all my employees.Our team managed to give out more than 300 presentations per day !

    3. Used Car Auction

    Then my experience took place in a company that sold used cars via an online auction. In this company, I tested new skills in selecting already remote call center operators.
    It was this turn in my career that opened my eyes to the fact that guys from remote cities in Russia have a much greater zeal for work. These employees know the value of money and are ready to give their best, working from home and having only a computer, a headset and personal motivation. They are easier to ignite, they are more adaptable, they really want to earn money.The telemarketing department alone provided over 1,000 visits to the dealership each month to conduct auctions.

     Your own telemarketing company

    After my career path at 11 years old, I understood this arithmetic:
    Work for real results Ability to adapt to new material data  conditions Remote team of employees Here it is – the formula for successful telemarketing! Thanks to experience in various positions, thanks to the strongest company managers, in 2017 we assembled our own team of operators, took on the first project from the client and off we went…Angelica Popovicheva Head of Call Center Rocket Call This is how our call center Rocket Call with payment for results appeared. Now we are actively attracting new clients for any type of business.It is nice to realize that the whole path was not in vain. 
    Cold calling works when done by professionals. Do you use telemarketing to attract clients to your business?

  • Integrators: How does Alinto help you protect your clients’ email systems?

    As an integrator, you offer your customers a complete portfolio of solutions tailored to their needs. However, more and more companies are challenging you with email protection solutions . Indeed, the number of cyberattacks is constantly increasing and the How does Alinto help preferred entry point is email.

    The requirements of these companies are becoming more and more demanding, which leads them to offer several software products. In their application catalogue, why not highlight Alinto ‘s email protection solutions ? Discover all their advantages in this article.

    A suite of email protection solutions

    solution protection messaging

    At Alinto we offer not only antispam indonesia email list 5 millions contact leads software, but also various modules to cover all your professional email management needs. Discover our areas of expertise:

    indonesia email list 5 millions contact leads

    Historically, we offer a professional email solution used by 6 million users. It is a secure alternative to Microsoft 365 email, with the same features.
    Antispam : As email experts, we offer a powerful and effective cloud-based antispam . It protects your customers’ email in a transparent way for users or recipients, without any additional action on their part (no sending validation, no password). It adapts to all email systems (Microsoft 365, Gmail, Zimbra, Alinto, etc.).
    SMTP Relay – Ensures clean outgoing email traffic to preserve your customers’ reputation as senders. Our platforms take care of optimizing traffic to the various ISPs (Internet Service Providers).
    Archiving and encryption : we also offer email encryption to improve confidentiality, as well as archiving functions . How does Alinto help The latter allows you to automatically store emails, calendars, notes, etc. according to rules defined by your clients. Everything is fully customizable by the company: affected persons, archiving frequency, procedures, etc.

    Extensive experience in the email sector

    Alinto has been present in the secure messaging market for over 20 years. We have demonstrated an optimal level of performance, as well as our ability to express yourself better with even more stickers quickly adapt to the evolution of technologies and challenges related to cybersecurity.

    The group brings together several companies , all specialised in email protection: Alinto, based in France, the Swiss company Cleanmail and the cmo email list Spanish company Serena Mail, a specialist in email security.

    We have advanced surveillance teams, equipped to detect new threats as early as possible. We use this experience to develop our solutions and maintain an optimal level of security. Our teams also take care of outsourcing and monitoring.

  • School principal at 16 and top salesman in a large company

    Correct field name Aktion-MCFER The eternal war between the sales department and the call center2. Used car auction3. Your own telemarketing. Company When I managed to become a school principal I, too. Ffollowing Angelica , wanted to tell the story of my career path. If you are somehow connected with sales (MOP, ROP or even the Director of the company) – this article will be relevant for you first of all.

    No, I will not correct field name  sell you anything

     

    Correct field name With this message or invite you to any courses. I will simply share my career story, experience and some professional principles. And of course, I will tell you how it happened Let me start with a short story from my childhood. One hot summer day. A young guy named Anton was forced to weed the garden. Only after that could. He freely go and have fun with his friends, who were already waiting for. Him outside the gate of the house. A couple of hours later, the mother of this same boy observes the following picture: all the friends. 6 people, are diligently weeding the garden, and Anton himself is standing on a bench. And giving instructions in a loud voice.

    It’s the result that’s important, not the process

    Is the main standard of our company’s work now. You have probably already become familiar with the story of Angelica, one of the founders of our call center. If not, here is a link to her publication:
    From Kirby Call Center Operator to Founder of His Own Company I recommend reading her post first, as there will be some references in my article. But our call center would not have worked if it were not for the constant flow of new Customers. And they must somehow be found, attracted and motivated to work with us. If you think that new projects are pouring down on us like rain from the sky, then you are deeply mistaken. Unfortunately, this is not so…

    correct field name No matter how great the product is, it won’t sell itself!

    It requires strategy and the gift of persuasion – not everything in Now you may have noticed the intersection of my career experience with the experience of Angelica, which she talked about in her publication .

    Yes, we worked together for 6 years – Angelica and

    Correct field name her operators found clients, and my team closed deals with these clients. And it was thanks to this team that we had excellent results in any business.Companies that wanted to attract strong managers to their staff always wanted both of us! We went on business trips several times to audit telemarketing and sales departments together, not separately. We were invited to build company processes from scratch, again together.

    There is an explanation for this:

    Competent managers understood that without success in telemarketing there would be no sales, and without sales there would be no money to pay telemarketers a salary. Telemarketing and the sales department have the same close connection as I have with Angelica

    1. Aktion-MCFER

     

    Correct field name The experience of working in that company became fateful for me. Do you believe in fate? In 2010, a mega ambitious guy got a job in a company that sells reference and legal systems known to many entrepreneurs: GlavBukh, Kadry, Yurist and other Aktion-MCFER systems.My career relationship with this company began with an ordinary position of “sales manager”.

    Do you know what was most important to me at that time? I wanted a record .

    I wanted the whole company to know who Anton Popovichev was. In the first months of work, I aimed for record figures, which were achieved only once in the entire history of all managers of this company. This figure did not give me peace. From month to month I reached for this figure, but each time I lacked something, either experience or faith in my own strength.

    And after about 8 months of work, I finally managed

    to achieve a record for the number of sales brazil telegram data  per month! After a year of working as a ” Sales Manager “, I was offered to take over sales management in the city of Nizhny Novgorod: recruit staff, train employees, achieve results, constantly maintain these results and improve them. It turned out that immediately from the position of ” Sales Manager “, having skipped 1 step, I moved to Nizhny Novgorod, where I took over sales management of an entire branch. I was very proud: the whole company now knew who Anton Popovichev was! And a whole article was published in the corporate magazine:
    brazil telegram data
    A page from a corporate magazine with a publication about the achievements of 2013 in Nizhny Novgorod under the leadership of Anton Popovichev and Anzhelika.
    This is the city where the history of the emergence of a strong connection began: Angelica finds clients, Anton sells to them.

    The eternal war between the sales department and the call center

    There is an opinion that the telemarketing department is always at odds with the sales department. Often, this is true. Sound familiar?We broke this system of relationships between telemarketing and the sales department. Our department employees  is digital sovereignty linked to cybersecurity? were not only corporate friends, but also always stood up for each other. We created strong teams of the sales and telemarketing departments. Do you know why we did this? 

    2. Used car auction

    This career turn began with the empty walls of a hangar, where it was necessary to build a scheme for online sales of used cars from scratch. As I remember now, in January 2016 we took on this crazy idea. There were three of us – Me, Angelica and the General Director of the company.
    After 3 months, the company’s staff was fully staffed with on-site salespeople, regular customers, call center operators and other necessary administrative personnel.
    In 2017, it dawned on us: why do we work for a third-party company, as they say, “for the man” and earn money for other people?
     Your own telemarketing company
    From Kirby Call Center Operator to Founder of His Own Company

    When I managed to become a school principal

    I started my story from childhood and will material data  finish it with another fateful childhood memory. Until the age of 17, I lived in a village in the Krasnodar region, where I spent my childhood. After finishing the 9th grade of school, something clicked in my mind. I can no longer remember what events happened before the moment when I decided… to start going to school in a black three-piece suit and with a briefcase instead of a briefcase!
    Yes, I attended the last two school years, grades 10 and 11, exclusively dressed like that. Nothing unusual, you might say, many schools now have a dress code. Look, the teachers and students said, ” The School Principal has arrived .” This funny nickname grew into a profession, only a little different: ” Development Director .”
    Anton PopovichevDirector of Development at RocketCallThink globally and don’t be afraid of your desires, set bold goals and follow them every day! And we will always help you find new clients .

  • Why implement professional secondary email system?

    In the context of special events, such as professional elections, some companies or local authorities do not wish to use their employees’ usual professional email addresses, let alone their personal addresses. This is to avoid confusion in the nature of the messages , but also, in the case of large organisations, the risk of saturating the sending and receiving servers, which Why implement professional would impact the performance of the main email system.

    Many people turn to a second email provider to avoid these problems. However, this entails additional costs and requires a significant investment of time and energy from IT teams. In addition, deadlines are sometimes very restrictive and message volumes high. In these conditions, it is difficult to find a reliable partner for a budget that remains reasonable. But it is not an impossible task.

    Professional Decisions: Why deploy a dicat email system?

    Ensuring the delivery and receipt of emails is therefore iceland email list 188757 contact leads paramount . Specific events, such as professional elections, generate a large number of emails for requests, votes, news communication, voting reminders, announcement of results, etc.

    iceland email list 188757 contact leads

    By using the same server as the main email system, companies run the risk of data confidentiality being compromis by different access levels or of tarnishing their email reputation and ending up on a list of block IPs or domains. This is not an option at a time when email is so important.

    A secondary server for better performance

    Mail server as already mention, “classic” professional email systems are not tools for mass mailing. Therefore, messages are sent at a fast pace. However, with video call filters and backgrounds introducing the usual server, the sending rate is a few emails per minute (on average 3). This is unacceptable when there are cmo email list several tens of thousands of recipients. It is therefore necessary to find a solution that allows a more sustain rate, without going through an email marketing platform and without running the risk of being includ in a block list as a spam sender.

     

  • Lead generation in B2B is an internet marketing tool for attracting new clients

    Field contains an The b2b sphere is quite narrow, so media advertising or promotion in social networks may not be effective enough here. A banner or a short video is not always able to catch the audience’s attention and convey important benefits to them. Another difficulty is that the B2B niche requires a precise and specific approach, and showing ads to a wide audience is simply unprofitable. Any marketing campaign is aimed at attracting leads. The more of them there are, the faster the number of potential clients will grow. Let’s figure out what lead generation is in B2B and what strategy to choose to attract new clients.

    Lead generation field contains an  in B2B: what is its essence and its features?

    Field contains an Lead generation in the B2B segment is belgium telegram data  the practice of collecting contact information of potential clients to sell solutions. This includes cold calls and advertising, as well as a clearly structured effective process to obtain a guaranteed result in the form of a constant flow of transactions. A lead is a user or company that has already shown interest in your offer and left their contact information. But this is not yet a ready client, and before he becomes one, you will have to make an effort by connecting advertising campaigns.

    What is special about lead generation in the B2B segment?

    The company offers its product not to an individual, but to a partner or another company. When a product or service is offered to a business, the approach to such a task should be appropriate, because companies operate with slightly different tools when making a purchase decision. They have many more barriers to overcome. For example, the decision on a target action is made not by one person, but by an entire team. Despite the fact that the approach to lead generation in B2B is different from B2C, this does not mean that it is difficult. You can use most of the known tactics, but with some subtleties.
    Successful lead generation requires identifying the specifics of this market and implementing important strategies. Here are some important factors to consider:
    Field contains an Content (articles, presentations, infographics, etc.)
    Another important element of lead generation. It will help to establish better interaction with the client.
    belgium telegram data
    Data collection form
    To attract leads, you will need to develop a convenient form through which potential clients can leave their contact information. Such a form is usually placed on the website and cancontain various goodies to increase interest.Ideal clientBefore starting lead generation, you need to define your target audience. You should clearly understand who will be most interested in the offer. This will allow you to choose the channels for attraction.AutomationUsing special tools and software.
    Lead generation, especially in open source alone does not create digital sovereignty, but it contributes!  the B2B segment, requires constant engagement, monitoring, and optimization. You will have to constantly monitor the results, test strategies, and look for new ways to attract customers. Over time, the right strategy and set of lead generation tools will become the main channels for a stable flow of customers to your company.

    Lead Generation Channels

    The average purchase check in the B2B segment is much higher than in B2C, and the customer goes through a longer path before making a purchase. You can attract leads and build up your customer base through different channels, the main thing is to build trust with the target audience.

    Google Adwords contextual advertising

    This tool is very rarely taken as a basis for B2B lead generation, but it is a good assistant that can and should be connected. It is suitable for finding and attracting clients with an already formed hot demand for your service or product. In some niches, context can be the main driver of attracting leads, for example, in the scientific or IT sphere.

    Contextual advertising Yandex Direct

    field contains an Works well when there are queries with the words “wholesale”, “manufacturer”, “official supplier”, etc. That is, when companies are looking for a supplier of products or services on the Internet and compare the offers that appear. For most raw materials markets in Russia, this channel is key for getting traffic.

    email marketing

    Lead generation includes not only collecting contacts material data but also warming up the audience to the point where it is ready to leave a request. Through email newsletters, it is possible to contact the audience and regularly warm it up. According to research, 78% of companies prefer to receive commercial offers by email in order to have enough time to discuss the offer and make a decision.

    Social media

    field contains an Targeting works well not only in B2C, but also in the B2B segment. LinkedIn and Facebook are considered the most effective social networks. On LinkedIn, companies can establish business contacts, offer their products and post other important information. Facebook offers a large set of advertising tools to attract attention, and also helps in promoting specific services for which there is not yet such a great demand. Targeting works well in combination with other channels, but does not lose its leading position in the ability to find “cold” clients and warm up their interest in your offer.

    SEO

    The best tool that works for the future. SEO helps to reach even those clients who are still at the stage of searching for solutions to their problems.

    Offline events

    Events are among the most effective B2B lead generation tools. At seminars, exhibitions, conferences, you can find those who will decide on close cooperation in the future. And at such events, you can also use a lead magnet, which will allow you to collect contacts of potential clients in order to use other marketing tools in relation to them.

    Strategy in b2b

    A few simple steps will help you develop an effective B2B lead generation strategy:
    field contains an Definition of target audience
    When developing a strategy, the target audience is important. First, you need to work on this point to determine who exactly is the ideal client for your product or service, and then focus your attention on them. It is important to clearly study their needs and behavior in order to select channels of influence.
    Create an interesting offer
    You can attract a potential client with something valuable and unique. The offer should be such that it simultaneously satisfies the desires of the target audience and solves the main problem.
    Use all available marketing channels field contains an
    For effective lead generation, using only one channel may not give the desired result. In this case, you need to connect several different channels: content marketing, email newsletters, social networks, etc.

    Offer quality content

    Useful content that will be interesting to the audience is almost the most important lead generation tool. It should answer all questions and at the same time offer a solution.

    Landing page for collecting leads

    One-page websites work great for collecting information about potential customers. If they convey attractive offers, leads will be willing to leave their contact information.

    Implement a CRM system

    With its help, you can build effective management and interaction with leads, view contact information or track sales.
    Analyze the results
    This will improve your lead generation strategy. Each channel needs to be evaluated, conversions monitored, and the strategy optimized according to the data received.

    Anton NenakhovHead of Marketing at RocketCall

    Lead generation is only one of the tasks of B2B marketing. There are no clear rules and templates that will give a 100% result. In this sector, there are many secondary factors and variables that affect the results. Only by thoroughly studying the target audience, analyzing its needs and goals, will it be possible to attract the desired number of clients and expand the sales market.

  • Lead generation using cold calling is an effective method of attracting clients

    the field contains Lead generation as a modern marketing tool is becoming more and more popular every day. In other words, it is collecting. A database of potential clients and their contact information in order. To subsequently turn website visitors into real clients ready to order a service. If you do not connect lead generation in time. A client who did not buy anything right away will not return a second time. Accordingly, the company will no longer be able to interact with him.

    There is a classification  the field contains that indicates that not all

    the field contains customers have the same value for a  business. Marketers  australia telegram data are used to dividing them into three types:Cold leadsClients who are getting acquainted with your offer for the first time. They are not ready to take action right now, and may not even have the money for it, but they will share their contacts, so you can return to them after some time.Warm leadsCustomers who already show some interest: can ask a question in the chat, leave contacts in the feedback form, can go to the chatbot and find out the information they are interested in there. They are also not

    always ready to buy the product here and now, but you will definitely understand that you can work with these customers further.

    australia telegram data

    the field contains Hot leads Clients who are ready to purchase a service or who are in great need of the product you have offered. For business, these are the most valuable and significant leads, because they are already ready for that very target action and do not need additional incentive actions.
    Classification is important to further apply an effective channel of influence in relation to each client. For example, cold leads can be interested in a discount on the first purchase, warm leads – a bonus, and hot leads will only need to be shown a new collection.

    Potential clients can also be divided by efficiency:

    Non-targeted
    These are the customers who ordered a call or left their data in the feedback form, but in fact do not need your product or service. This option is more common than we would like.

    Empty
    Such requests cannot be processed because digital sovereignty: european initiatives  they contain an incorrect phone number or incorrect email. When trying to contact the client, nothing happens. It is difficult to say who exactly leaves such requests – people or bots, but they exist and there is no escape from them.

    TargetedSerious customers who are focused

    the field contains on buying and interested in your offer.
    Marketers evaluate each group and choose the strategy that will work best. There are two in marketing – inbound and outbound. The first includes useful content, the second – active advertising: mailings, calls, leaflets. We will talk about the tactics of cold calls further.What is cold calling?

    Cold calling” is a way to attract customers who material data  are not familiar with your product or service by calling around. This is lead generation, when you communicate with a client for the first time, but want to arouse their interest. Even if a person refuses during cold calling, it will still bear fruit and can be useful for:marketing research – a call will help to find out what needs the target audience has at the moment;

    forming a list of the most promising potential clients;

    the field contains broadcasting information that a new company or product has appeared on the market that is worth paying attention to.In other words, the goal of cold calling is to get hot leads, that is, clients who are ready to move on to the next stage of interaction depending on the specifics of the business: a business meetin a purchase. In lead generation through cold calls, your own communication style plays an important role. If the client hears a memorized or template text, he understands that a marketing bot is

    talking to him, which means the chances that the offer

    will be accepted are very low. It should create the impression that the client is interested, arouse his interest and desire to continue the conversation. The call is made to a specific person who has his own character, business features, and these parameters must set the tone of communication.

    Benefits of Cold Calling

    the field contains This method of lead generation is chosen by many business representatives, not only in the B2B segment, but also in B2C (clinics, banks, microfinance organizations, etc.). Among the most important advantages, they note:
    Low cost
    Lead generation through cold calls is cheaper than through other channels. In contextual advertising, payment is made for each click, so whoever offers a higher bid gets the client. In this case, traffic costs often exceed the margin, but this is not the case with cold calls.

    EfficiencyAttracting leads through calls is more effective

    since it is possible to identify a hidden request. For example, this happens when the client did not have a need for a specific product or service, but after the conversation it appeared. Channels with incoming requests work only on open requests, when the client has formed a need in advance.
    Scalability

    Attraction through calls is scalable. If there is a certain number of people will

  • Open source alone does not create digital sovereignty, but it contributes!

    The ever-expanding digital world is sparking passionate debates about digital sovereignty. At the heart of this debate, open source is emerging as a key issue . By allowing free access to source code, it democratises technology. It reduces dependence on tech Open source alone giants and proprietary software, strengthening users’ ability to control their systems. By its transparent and collaborative nature, open source offers an unprecedented opportunity to strengthen companies’ digital sovereignty.

    Transparency and control

    Open source and sovereignty

    With over 80% of the world’s applications and websites hosted on open source web servers, and a market valued at €5.9 billion in countries like France in 2022, its legitimacy in the software sector is beyond doubt. And there are several reasons why it is so popular.

    The main advantage is that the source code of the software is freely accessible and can be modified as needed. Thus, the open source community knows the software and can share it as they wish to contribute to its development.

    This helps to improve the quality of open iceland email list 188757 contact leads source software by benefiting from the experience of users and developers. A significant advantage in terms of reliability and therefore cybersecurity: errors are detected quickly and corrected even faster.

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    Of course, using open source doesn’t necessarily mean that the software is free. Specific extensions, support, or hosting contracts require budgets to make the experience positive and successful. But open source puts control in the hands of the companies that use it. Why do they do this? Because they can make their own contributions, sponsor developments or plugins to meet their needs, and, above all, decide to deploy open source software as they see fit.

    From open source to digital sovereignty

    But open source is not synonymous with digital sovereignty. It simply gives more control. By using open source, companies have the opportunity to lead scoring, what it is and how to use it to boost sales free themselves from “closed” and licensed software solutions, such as those of the GAFAMs, most of which are not cmo email list sovereign. They store and retain data in data centres outside Europe, especially in the United States. The data is therefore subject to extraterritorial laws such as the American Cloud Act.

  • Is digital sovereignty linked to cybersecurity?

    At a time when cyberattacks are becoming more numerous and sophisticated, cybersecurity is a prerequisite for digital sovereignty . Information systems are becoming more complex, with public-private interconnections and often porous borders. At the same time, the volume of email exchanges is increasing by the day, offering many entry points for cyberthreats.

    When it comes to data protection, cybersecurity Is digital sovereignty and sovereignty are inseparable . Here’s why.

    Digital sovereignty, the first step towards data protection
    cybersecurity
    As mentioned in the article “ Digital sovereignty: European initiatives ”, the aim of sovereignty is to better protect the data of European organisations and citizens. Indeed, by using the services of a partner who claims to be sovereign, one expects that they will only use the data for the specified purposes and not disclose it. This guarantee is obviously ensured by the established control, storage and processing processes, compliance with regulations. But also by the technological solutions used (sovereign hosting, open source software…).

    The threat of cyber attacks or data disclosure is therefore lower when using a European service provider.

    Cybersecurity: protection against external threats

    By definition, cybersecurity is a set of measures designed to ensure the security of computer systems and data against malicious acts. A cyberattack can hong kong email list 1 million contact leads seriously affect companies. Therefore, they must be able to deal with such an event and implement IT security measures.

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    This involves, among other things, the deployment of protection software (antivirus, for example), system update plans (patches), authentication systems and also the training of employees in good cybersecurity practices.

    Companies are often unaware that they have sensitive data, or they think that an attack only happens to others. Unfortunately, the number of incidents is constantly increasing and the techniques used by cyber attackers are becoming more and more sophisticated. The consequences can be dramatic. For example, as a victim of a ransomware attack, the Corbeil-Essonnes hospital saw some sensitive data (DPI, personal data, etc.) released on the Internet following its refusal to pay a ransom.

    Without cybersecurity there is no digital sovereignty

    sovereignty and cyber threats
    It is increasingly clear that digital what is a dnvb and what are its characteristics? sovereignty alone is not enough to protect data without including cybersecurity.

    Digital sovereignty certainly allows cmo email list for better control over one’s data. However, a software environment or applications that are too open or exposed will allow certain flaws to persist.