Kuwait Data

Blog

  • Como é rendible o investimento en SEO para aumentar as vendas?

    Un novo propietario de start-up pode pensar que o investimento en SEO non é rendible. Pero as persoas que estableceron dixitalmente o seu negocio e o Como é rendible conseguiron coa axuda de SEO. Sempre consideran que o SEO é a columna  vertebral de calquera negocio de comercio electrónico.
    As empresas teñen un beneficio a longo prazo ou a curto prazo. As empresas a curto prazo sempre se centran nos servizos de. Mercadotecnia lista precisa de números de teléfono móbil  de pago de PPC para promocionar o seu sitio web. Porque non teñen tempo para esperar a que se clasifique o sitio web. As persoas que teñen negocios a longo prazo e sempre queren establecer o seu negocio no mercado. Deben investir en SEO para que o seu sitio web de comercio electrónico poida ser buscado nos. Buscadores mediante consultas.

    Beneficios do investimento en SEO para aumentar as vendas –

    1- Crecemento empresarial a longo prazo: sabes que o SEO non é un proceso dun día que leva polo menos 6 meses. A 1 ano clasificar o teu sitio web no buscador. Só as empresas que teñen unha política a longo prazo listas para investir en SEO. Se investiches en SEO e o teu sitio web está clasificado, a xente está chegando ao teu sitio. Web para comprar os produtos e servizos, entón non necesitas publicar ningún anuncio para aumentar o teu negocio e o sitio web da túa empresa crecerá automaticamente.

    2- Tráfico orgánico: cando publicas anuncios

    lista precisa de números de teléfono móbil

    De pago para aumentar os clientes, o cliente aumenta automaticamente, pero os clientes chegan á túa empresa ata que deteñas a campaña de anuncios para as empresas. Despois de completar a campaña de anuncios, ningún dos clientes visitará o teu sitio web, xa datos de qatar que a empresa de anuncios impedirá o teu alcance comercial e, cando inicies ferramenta gratuíta para atraer novos clientes: telemarketing de novo a campaña publicitaria, poderás retomar o teu tráfico. Pero en SEO, o teu sitio web de comercio electrónico sempre estará visible mentres os usuarios buscan no sitio web a través das palabras clave, por exemplo, se tes unha empresa de SEO en Ludhiana , xa que os usuarios escriben as palabras empresa de SEO en Ludhiana, o teu sitio web será visible. en Google SERP.
     Ludhiana ofrece servizos de SEO para clasificar o teu sitio web de comercio electrónico.

  • 10 Стратегияи маркетинги гуфтугӯӣ барои истифода дар соли 2024

    Вақти он расидааст, ки Стратегияи маркетинги стратегияҳои маркетинги гуфтугӯиро дар амалҳои худ баррасӣ кунед.

    Чанд сол пеш консепсия як тамоюл буд, аммо имрӯз ин як зарурат аст.

    Маркетинги гуфтугӯӣ доираи хеле васеъ дораСтратегияи маркетинги д, ки бо конфигуратсия ва қабули он муқоиса мекунад, ки хеле соддаанд.

    Ҳатто дар насли пешбар.

    Дарвоқеъ, ин қисми охирин аз ҷониби бисёре аз ширкатҳо дар стратегияҳои маркетинги гуфтугӯӣ ҳанӯз кам истифода мешавад.

    Дар ин мақола, ман ба шумо аниқ нишон медиҳам, ки чӣ гуна муносибати байни пешвоён ва маркетинги гуфтугӯӣ кор мекунад ва инчунин консепсияро каме равшантар мегардонам.

    Тайёр?

    Маркетинги гуфтугӯӣ чист?

     

    Маркетинги гуфтугӯӣ як шакли маркетинги марбут ба ҳамкорӣ мебошад.

    Агар шахс метавонад бо як амали маркетинг сӯҳбат кунад , новобаста аз он ки он чӣ қадар хурд аст, мо дар бораи маркетинги гуфтугӯӣ гап мезанем.

    Масалан: шумо ба вебсайти ширкат ворид мешавед ва ягон вебсайт вуҷуд надорад – танҳо як экран бо чатбот, ки шуморо мувофиқи манфиатҳои шумо роҳнамоӣ мекунад.

    Ё мисоли боз ҳам беҳтар: шумо барои зеркашии ягон мавод ба саҳифаи кушодашавӣ ворид мешавед ва ба ҷои шакли статикӣ, шумо бо чатбот дучор мешавед.

    Намунаҳои дигари маркетинги гуфтугӯӣ дар амал инҳоянд:

    Чатботи дастгирии навигатсионӣ дар вебсайт;
    Тугмаи WhatsApp бо тахассуси пешакӣ тавассути WhatsApp;
    Саҳифаҳои фурудгоҳро пурра кунед;
    Вокуниш ба DM дар шабакаҳои иҷтимоӣ;
    Дар байни дигарон.

    Бартариҳои маркетинги гуфтугӯӣ чист?

    Бартарии бузургтарини стратегияҳои маркетинги гуфтугӯӣ ин имкони эҷоди равишҳои фардӣ дар амалҳои шумо ва вебсайти шумост.

    Танҳо равишҳои инфиродӣ қобилияти зиёд кардани табдили шуморо доранд. Тадқиқоти HubSpot нишон дод, ки CTA-ҳои фардӣ суръати табдилро то 202% зиёд мекунанд.

    Аммо маркетинги гуфтугӯӣ танҳо сӯҳбати ройгон нест.

    Дар асл, ин мутобиқсозӣ тавассути сегментатсия ва ҷараёнҳои аудитория анҷом дода мешавад, чизи оддӣ барои танзими таҳлилгарони шумо.

    Аз ин рӯ, бартариҳои бузургтарини стратегияҳои маркетинги гуфтугӯӣ маҳз ин имкони фардикунонии равишҳо бо роҳи содда ва зуд истифода мешаванд.

    10 Стратегияи маркетинги гуфтугӯӣ барои истифода дар соли 2023

    То ба ҳол, мо дар бораи сабабҳои истифодаи маркетинги гуфтугӯӣ дар вебсайти худ сӯҳбат кардем, дуруст?

    Бузургтарин, бешубҳа, афзоиши табдили сурб аст.

    Маълумоте, ки мо аз муштариёни худ ҳар рӯз рӯйхати дақиқи рақамҳои телефони мобилӣ фаъолона бо истифода аз Leadster дорем, афзоиши то 3 маротиба дар шумораи роҳбарон нишон медиҳад.

    Аммо ин одамон барои ба даст овардани чунин натиҷаҳо чӣ кор мекунанд? Беҳтарин стратегияҳои маркетинги гуфтугӯӣ барои соли 2023 кадомҳоянд?

    Ин аст он чизе ки мо ҳоло дар бораи он сӯҳбат мекунем.

    рӯйхати дақиқи рақамҳои телефони мобилӣ

    Нуқтаи додаҳо барои парвариши ҷараёнҳо

    Маркетинги ба маълумот асосёфта – ё маркетинги ба маълумот роҳнамоӣ – бисёр нуқтаҳои додаҳо, воридоти зиёди маълумотро барои стратегия талаб мекунад, то ҳамеша беҳтарин имконпазир бошад.

    Чатбот, ки бо CRM-и шумо муттаҳид шудааст, тағирёбандаҳои муҳими рафторро дар сайти шумо таъмин мекунад.

    Шумо метавонед ҷараёнҳои тарбиявиеро эҷод Стратегияи маркетинги кунед, ки чӣ гуна меҳмонон бо чатботи шумо муомила кардаанд.

    Масалан: касе ба сайти шумо ворид маркетинги telegram: дастур барои шурӯъкунандагон мешавад ва бо чатботи шумо сӯҳбат оғоз мекунад. Онҳо озмоиши ройгонро қабул карданд, аммо ҳеҷ гоҳ онро истифода набурданд.

    Донистани он душвор аст, ки бо ин меҳмон чӣ шуд, сабабҳои имзои онҳо ба озмоиш, вале ҳеҷ гоҳ аз он истифода набаред.

    Аммо ҳадди аққал ин рафтор “қайд карда шудааст” – ва аз он ҷо шумо метавонед барои пешвои худ ҷараёни тарбияи фардӣ эҷод кунед.

    Иваз кардани тугмаи WhatsApp

     

    Доштани тугмаи WhatsApp дар вебсайти шумо як идеяи олӣ аст.

    Масъала дар он аст, ки тугмаи WhatsApp дорои маҳдудиятҳои хеле асосӣ мебошад.

    Агар сайти шумо танҳо тугма дошта Феҳристи usb бошад, шумо ченакҳои конвертсия ва суръати бознишастагӣ надоред ва шумо наметавонед ин пешворо дар вақти тамос мувофиқат кунед.

    Асосан, пешсаф ба дастаи фурӯши WhatsApp бо ҳамагӣ ду маълумот меафтад: рақами телефони онҳо ва номи онҳо (ҳадди аксар).

    Ногуфта намонад, ки роҳбаре, ки тавассути тугма ба WhatsApp меравад, бояд ба пойгоҳи додаи шумо дастӣ ворид карда шавад.

    Ва агар шумо дар як рӯз 50 дархости тамос гиред?

    Шумо бояд ба ҳамаи 50 иштирок кунед ва то ҳол онҳоро дастӣ сабт кунед.

    Чатбот ба шумо тавассути интихоби пешакии ин пешво, пешниҳоди ченакҳои худ ва ба таври худкор сабти ном кардани лидер дар платформаи дилхоҳатон тавассути ҳамгироӣ кӯмак мекунад.

    Рулетҳои фурӯшанда
    Бо вуҷуди ин, дар ҳолати тугмаи WhatsApp, ҳатто бо чатбот насбшуда, бо кадом рақам сӯҳбатро мебарад?

    Тугмаи WhatsApp имкон медиҳад, ки дастрасии фаврӣ ба истинод барои оғози сӯҳбат бо рақами мушаххас.

    Аммо агар бригадаи шумо дар як вакт 5 кас кор кунад-чй?

    Оё ҳамаи 5 бояд дар як рақам ҷавоб диҳанд?

    Ин бесарусомониро ба вуҷуд меорад ва бесарусомонӣ маънои бехуда сарф кардани вақт ва дар натиҷа пулро дорад.

    Чат-боти Leadster дорои хусусияти Attendance Roulette барои WhatsApp мебошад, ки имкон медиҳад то 12 рақам дар он сабти ном шавад.

    Дар ин хусусият, ҳар як тамос бо мақсади ба ин roulette равона.

    Хулио тамос мегирад, баъд Анжела, баъд Хосе ва ғайра то он даме, ки он ба Хулио баргардад.

    Иваз кардани форма
    Шаклҳо нисбат ба чатботҳо дар табдилдиҳии пешбар самараноктаранд.

    Формат кӯҳна шудааст, мутобиқсозӣ ҳадди ақалл аст ва бюрократизм бисёр одамонро бозмедорад.

    Ҳама саҳифаҳои кушодаи шумо метавонанд ба ҷои шаклҳо чатботҳои дорои равиши фардӣ барои ҳар як мавод дошта бошанд.

    Ин табдилдиҳӣ ва шиносоии пешвои шуморо бо бренди шумо афзоиш медиҳад.

    Насли пешсаф дар ҳама ҷо дар вебсайт
    Чатбот, тавре ки шумо то ҳол дидаед, як қисми асосии стратегияи тавлиди пешбари шумост.

    Ин як воситаи фаъол дар кӯшишҳои тавлиди пешбари шумост.

    Муддати дароз насли пешқадам ба таври ғайрифаъол кор мекард.

    Шумо барои сайти худ ба таври органикӣ рейтинги хуб медиҳед ё дар Google ва васоити ахбори иҷтимоӣ баъзе таблиғҳоро иҷро мекунед ва дар натиҷа ба саҳифаи конвертатсия оптимизатсияшуда мерасед.

    Дар ин саҳифа, CTA вуҷуд дорад, ки ба шакле оварда мерасонад, ки меҳмон тавассути пешниҳоди маълумоти худ пешсаф мешавад.

    Оё шумо роҳи сайёҳро мебинед?

     

    Барои табдил додан онҳо бояд дар саҳифаҳои мушаххас фуруд оянд.

    Одатан, ин блоги шумо ё саҳифаи оптимизатсияшуда мебошад.

    Он чизе ки чатбот мекунад, ин имкониятро ба тамоми вебсайти шумо васеъ мекунад.

    Шумо метавонед дар ҳама гуна категорияҳо, ҳатто дар саҳифаи хонагӣ роҳбарҳо эҷод кунед.

    Ва ҳатто дар блог, табдил метавонад ҳангоми таҳқиқи хонанда рӯй диҳад.

    Бо чатбот, имкони табдили хонанда ҳангоми гузаронидани тадқиқоти худ пайравӣ мекунад.

    Тахассуси роҳбарони оддӣ ва фаврӣ
    Тахассуси пешбар имрӯз асосан тавассути шакл сурат мегирад. Ва шаклҳо роҳи беҳтарини тавлид ва тахассуси роҳбарон мебошанд.

    Чатбот ба шумо имкон медиҳад, ки ба зудӣ мувофиқат кунед ва тамосро мустақиман ба фурӯшанда ё шӯъбаи масъул фиристед.

    Саҳифаи асосии сӯҳбат
    Оё шумо ягон сайтеро тасаввур кардаед, ки дар он саҳифаи хонагӣ чатбот аст?

    Ин яке аз далертарин стратегияҳои маркетинги Стратегияи маркетинги гуфтугӯӣ аст, аммо баъзе брендҳо аллакай онро санҷидаанд ва тасдиқ мекунанд, ки ин як роҳи аслии ҷалби таваҷҷӯҳи меҳмонон аст.

    Хусусан имрӯзҳо, дар давраи пас аз муосири маркетинги рақамӣ.

    Тугмаҳо аллакай дар сайт комилан нодида гирифта шудаанд ва онҳо драйвери асосии табдил дар саҳифаи хонагӣ мебошанд.

    Бо чатбот, табдилдиҳӣ соддатар ва кафолатнок ва инчунин лаззатбахштар мешавад.

    Намунаро дар вебсайти An Artful Science бо пахш кардани истинод санҷед.

    Интегратсия бо CRM
    Стратегияи аввалини маркетинги гуфтугӯӣ маҳз як стратегияи фаъол нест, ки дар табдили шумо фарқияти мустақим ба вуҷуд меорад.

    Аммо ин муҳим аст, ки шумо метавонед натиҷаҳои худро чен кунед ва роҳнамоҳоеро, ки аз чатбот тавлид мекунед, ташкил кунед.

    Leadster ҳамгироиро бо пешбари CRM ва платформаҳои маркетинги воридотӣ дар бозор пешниҳод мекунад. Барои номбар кардани чанде:

    Пас, шумо дар бораи ин стратегияҳои маркетинги гуфтугӯӣ барои соли 2023 чӣ фикр доред?

    Ман мефаҳмам, ки аксарияти қайдҳои шумо дар ин мавзӯъ ба самаранокии чатбот алоқаманд нестанд.

    Дар ин 10 стратегия мо дар амал нишон додем, ки он кор мекунад.

    Мушкилот умри дарози онҳост, дуруст?

     

    Чӣ тавр шумо метавонед бидонед, ки оё стратегияҳои чатбот барои оянда аҳамияти худро нигоҳ медоранд?

    Чӣ тавр шумо метавонед сармоягузорӣ ба асбобро таъмин кунед?

    Аз ин рӯ, ман оморро дар бораи стратегияҳои маркетинги гуфтугӯӣ овардам, ки ин масъаларо ҳал мекунанд.

    Инҳоянд баъзеҳо:

    23% ширкатҳои хизматрасонии маишӣ чатботҳоро истифода мебаранд
    Тибқи як назарсанҷии Salesforce , 23% ҳамаи ширкатҳои ба хидматрасонии маишӣ нигаронидашуда – B2C – чатботҳоро дар вебсайтҳои худ фаъолона истифода мебаранд.

    Ин рақам боз ҳам бештар хоҳад шуд, зеро интизориҳои корбарон тавассути пешрафти технологӣ қонеъ карда мешаванд.

    Ва сухан дар бораи ин интизориҳо:

    68% одамон суръати чатботҳоро афзал медонанд
    Дар як назарсанҷии соли 2022 Userlike Стратегияи маркетинги муайян кард , ки 68% одамон чатботҳоро барои суръати хидмат афзал медонанд.

    Ва гарчанде ки омор ба чатботҳо маъқул аст, ин ба ҳеҷ ваҷҳ навоварӣ нест.

    Дар бораи худ фикр кунед: ба шумо чӣ маъқул аст?

    Хидмати фаврӣ, ки метавонад дар 2 дақиқа ҳал шавад Стратегияи маркетинги ё хидмат танҳо дар рӯзҳои корӣ, дар соатҳои корӣ ва бо таъхир?

    33% корбарон чатботҳоро “хеле муассир” мешуморанд
    Дар як назарсанҷии Statista , 33% корбарон хидмати чатботро “хеле муассир” мешуморанд.

    Ва беҳтарин қисми он аст, ки 54% одамони пурсишшуда гуфтанд, ки чатботҳо “самаранок” ҳастанд ва танҳо 13% гуфтанд, ки онҳо комилан бесамаранд.

    Бо ин, мо гуфта метавонем, ки 87% одамони пурсишшуда чатботҳоро самаранок мебинанд.

    Нуқтаи стратегияҳои маркетинги гуфтугӯӣ!

    Чатботҳо 69% вақт сӯҳбати пурраро иҷро мекунанд
    Боз як бадгумонӣ барҳам хӯрд.

    Бисёр одамон фикр мекунанд, ки чатботҳо ҳеҷ гоҳ Стратегияи маркетинги наметавонанд сӯҳбатро анҷом диҳанд ё дархости мушаххаси корбарро иҷро кунанд.

    Аммо омор чизи дигареро мегӯяд.

    Тибқи як назарсанҷии соли 2022 Comm100, 69% вақт, чатботҳо метавонанд дархости меҳмононро бидуни ҷалби агентҳои инсонӣ пурра иҷро кунанд.

    Дар ниҳоят, гӯё одамон парво надоранд, ки хидматро чатботҳо анҷом медиҳанд ё одамон: чизи муҳим ҳалли мушкилот аст.

    Аммо ин тахмин аст.

    Оё ягон тадқиқоте вуҷуд дорад, ки инро исбот мекунад?

     

    40% одамон парво надоранд, ки хидмат тавассути чатбот ё инсон аст
    Тадқиқоти HubSpot муайян кард, ки 40% одамон зид нестанд, ки хидмат аз ҷониби одамон ё чатбот анҷом дода шавад – чизи муҳим ҳалли мушкилот аст.

    Ва боз як пурсиши ҷолиби дигар муайян кард, ки 63% одамон намедонанд ва парво надоранд, ки хидмати онҳо аз ҷониби инсон анҷом дода мешавад.

     

  • AI-Powed Marketing ແລະຜົນປະໂຫຍດຂອງມັນສໍາລັບການກໍາຫນົດເປົ້າຫມາຍລູກຄ້າ

    ເຈົ້າຮູ້ກ່ຽວກັບການຕະຫຼາດທີ່ໃຊ້ AI ບໍ? ດີ, ດັ່ງທີ່ພວກເຮົາອາໄສຢູ່ໃນຍຸກເຕັກໂນໂລຢີ AI (ປັນຍາປະດິດ) ກໍາລັງຂະຫຍາຍຕົວ. ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະຮູ້ກ່ຽວກັບຍຸດທະສາດການຕະຫຼາດປັນຍາປະດິດ (AI). ເຄື່ອງມືທີ່ໃຊ້ AI ກໍາລັງກາຍເປັນສິ່ງສໍາຄັນສໍາລັບການເພີ່ມປະສິດທິພາບຄວາມພະຍາຍາມໃນການຕະຫຼາດໂດຍການວິເຄາະຊຸດຂໍ້ມູນຂະຫນາດໃຫຍ່, ຄາດຄະເນພຶດຕິກໍາຂອງຜູ້ບໍລິໂພກ, ແລະສະຫນອງປະສົບການສ່ວນບຸກຄົນ.

    ໃນ blog ນີ້, ພວກເຮົາຈະຄົ້ນຫາວິທີທີ່ທຸລະກິດສາມາດນໍາ AI ເພື່ອປັບປຸງການກໍາຫນົດເປົ້າຫມາຍຂອງລູກຄ້າແລະເພີ່ມ ROI ການຕະຫຼາດຂອງພວກເຂົາ.

    ບົດບາດຂອງ AI ໃນການຕະຫຼາດ

    AI ກໍາລັງຈະປ່ຽນຮູບແບບການຕະຫຼາດແບບດັ້ງເດີມ. AI ມີຄວາມສາມາດໃນການເຮັດວຽກແບບອັດຕະໂນມັດ, ການວິເຄາະຂໍ້ມູນຈໍານວນຫຼວງຫຼາຍໃນເ ບັນຊີລາຍຊື່ໂທລະສັບມືຖືທີ່ຖືກຕ້ອງ ວລາຈິງ, ແລະກໍານົດຮູບແບບທີ່ອາດຈະບໍ່ປາກົດຂື້ນໃນທັນທີສໍາລັບນັກກາລະຕະຫຼາດຂອງມະນຸດ. ຄວາມສາມາດເຫຼົ່ານີ້ສ້າງໂອກາດສໍາລັບທຸລະກິດທີ່ຈະສົ່ງເນື້ອຫາສ່ວນບຸກຄົນ, ທີ່ກ່ຽວຂ້ອງຫຼາຍຂຶ້ນໃຫ້ກັບຜູ້ຊົມທີ່ຖືກຕ້ອງໃນເວລາທີ່ເຫມາະສົມ.

    ມີຂົງເຂດທີ່ສໍາຄັນທີ່ AI ຖືກນໍາໃຊ້ໃນການຕະຫຼາດລວມທັງ:

      • ການວິເຄາະຂໍ້ມູນແລະການແບ່ງສ່ວນ

    AI ວິເຄາະຂໍ້ມູນລູກຄ້າຈາກຫຼາຍແຫຼ່ງ (ກິດຈະກໍາເວັບ, ປະຫວັດການຊື້, ການໂຕ້ຕອບສື່ມວນຊົນສັງຄົມ) ເພື່ອແບ່ງກຸ່ມຜູ້ຊົມໃຫ້ມີປະສິດທິພາບຫຼາຍຂຶ້ນ.

      • ການວິເຄາະການຄາດເດົາ

    AI ໃຊ້ຂໍ້ມູນປະຫວັດສາດເພື່ອຄາດຄະເນພຶດຕິກໍາໃນອະນາຄົດ, ອະນຸຍາດໃຫ້ນັກກາລະຕະຫຼາດຄາດຄະເນຄວາມຕ້ອງການຂອງລູກຄ້າ, ແລະສ້າງກົນລະຍຸດທີ່ມີການເຄື່ອນໄຫວ.

      • ການປັບແຕ່ງສ່ວນຕົວ

    ເຄື່ອງມືການປັບແຕ່ງສ່ວນບຸກຄົນທີ່ຂັບເຄື່ອນໂດຍ AI ໃຫ້ແນ່ໃຈວ່າລູກຄ້າໄດ້ຮັບຂໍ້ຄວາມທີ່ປັບແຕ່ງ, ຄໍາແນະນໍາຜະລິດຕະພັນ, ແລະຂໍ້ສະເຫນີໂດຍອີງໃສ່ຄວາມມັກແລະພຶດຕິກໍາຂອງພວກເຂົາ.

      • ການສ້າງເນື້ອຫາອັດຕະໂນມັດ

    AI ສາມາດຊ່ວຍເຫຼືອໃນການຜະລິດເນື້ອຫາເຊັ່ນ: ອີເມວ, ໂຄສະນາ, ແລະຂໍ້ຄວາມສື່ມວນຊົນສັງຄົມ, ປັບປຸງການຈັດການແຄມເປນ.

      • ການເພີ່ມປະສິດທິພາບການໂຄສະນາເປົ້າຫມາຍ

    AI algorithms ເພີ່ມປະສິດທິພາບການໂຄສະນາໂດຍການກໍານົດຊ່ອງທາງທີ່ດີທີ່ສຸດ, ເວລາ, ແລະພາກສ່ວນຜູ້ຊົມເພື່ອເປົ້າຫມາຍໂຄສະນາ.

    ບັນຊີລາຍຊື່ໂທລະສັບມືຖືທີ່ຖືກຕ້ອງ

    4 ຜົນປະໂຫຍດຂອງ AI ສໍາລັບການກໍາຫນົດເປົ້າຫມາຍລູກຄ້າ

    AI ສະເຫນີຂໍ້ໄດ້ປຽບຫຼາຍຢ່າງທີ່ຊ່ວຍໃຫ້ທຸລະກິດປັບປຸງຍຸດທະສາດການກໍາຫນົດເປົ້າຫມາຍລູກຄ້າຂອງພວກເຂົາ:

    1. ປັບປຸງການແບ່ງສ່ວນຜູ້ຊົມ

    AI ສາມາດວິເຄາະຊຸດຂໍ້ມູນຂະຫນາດໃຫຍ່ແລະກໍານົດຮູບແບບແລະແນວໂນ້ມພາຍໃນ. ມັນອະນຸຍາດໃຫ້ທຸລະກິດສາມາດແບ່ງກຸ່ມຜູ້ຊົມຂອງເຂົາເຈົ້າໃນວິທີທີ່ມີຄວາມຫມາຍແລະເຂົ້າໃຈໄດ້ຫຼາຍຂຶ້ນ. ວິທີການແບ່ງສ່ວນແບບດັ້ງເດີມອາດຈະຈັດກຸ່ມລູກຄ້າໂດຍອີງໃສ່ປັດໃຈປະຊາກອນ, ແຕ່ AI ສາມາດເຈາະເລິກເຂົ້າໄປໃນພຶດຕິກໍາ, ຄວາມມັກ, ແລະການໂຕ້ຕອບເພື່ອສ້າງສ່ວນທີ່ມີການເຄື່ອນໄຫວ.

      • ການແບ່ງສ່ວນພຶດຕິກຳ

    ໂດຍການກວດສອບການປະຕິບັດຂອງລູກຄ້າເຊັ່ນ: ນິໄສການຊອກຫາແລະປະຫວັດການຊື້, AI ຊ່ວຍໃຫ້ນັກກາລະຕະຫຼາດເປົ້າຫມາຍຜູ້ໃຊ້ໂດຍອີງໃສ່ພຶດຕິກໍາໃນເວລາທີ່ແທ້ຈິງຂອງພວກເຂົາ.

      • ການວິເຄາະຄວາມຮູ້ສຶກ

    AI ສາມາດວິເຄາະຄໍາຄິດເຫັນ, ການທົບທວນຄືນ, ແລະຄໍາຄຶດຄໍາເຫັນກ່ຽວກັບສື່ມວນຊົນສັງຄົມເພື່ອວັດແທກຄວາມຮູ້ສຶກຂອງລູກຄ້າແລະສ້າງຂໍ້ຄວາມທີ່ມີເປົ້າຫມາຍຫຼາຍຂຶ້ນ.

    2. ປັບປຸງການປັບແຕ່ງສ່ວນຕົວ

    ຜູ້ບໍລິໂພກຄາດຫວັງວ່າປະສົບກາ ຂໍ້ມູນຄູເວດ ນສ່ວນບຸກຄົນຈາກຍີ່ຫໍ້ເພີ່ມຂຶ້ນ. AI ເປີດໃຊ້ hyper-personalization ໂດຍການວິເຄາະຂໍ້ມູນຜູ້ໃຊ້ແລະການໂຕ້ຕອບໃນເວລາຈິງ. ເຄື່ອງມືທີ່ຂັບເຄື່ອນດ້ວຍ AI ສາມາດສົ່ງຄໍາແນະນໍາຜະລິດຕະພັນທີ່ກໍາຫນົດເອງ, ອີເມວສ່ວນບຸກຄົນ, ແລະເນື້ອຫາເວັບໄຊທ໌ແບບເຄື່ອນໄຫວທີ່ສອດຄ່ອງກັບຄວາມມັກຂອງຜູ້ໃຊ້ແຕ່ລະຄົນ.

      • ການຕະຫຼາດອີເມວສ່ວນບຸກຄົນ

    AI ຊ່ວຍໃຫ້ນັກກາລະຕະຫຼາດສົ່ງເນື້ອຫາອີເມລ໌ສ່ວນບຸກຄົນທີ່ສະທ້ອນກັບຜູ້ຮັບ, ປັບປຸງອັດຕາການເປີດແລະຄລິກຜ່ານ.

    3. ພຶດຕິກໍາຂອງລູກຄ້າທີ່ຄາດເດົາ

    AI ສາມາດຄາດຄະເນການກະທໍາຂອງລູກຄ້າໂດຍການວິເຄາະພຶດຕິກໍາທີ່ຜ່ານມາ, ການຊື້, ແລະຄວາມມັກ. ການວິເຄາະການຄາດເດົາຈະຊ່ວຍໃຫ້ນັກກາລະຕະຫຼາດກໍານົດເປົ້າຫມາຍລູກຄ້າທີ່ມີທ່າແຮງໄດ້ຢ່າງຖືກຕ້ອງແລະກໍານົດຈຸດສໍາພັດທີ່ສໍາຄັນໃນການເດີນທາງຂອງລູກຄ້າ.

      • ການຄາດຄະເນການປັ່ນປ່ວນ

    ຮູບແບບ AI ສາມາດບອກລູກຄ້າທີ່ມີແນວໂນ້ມທີ່ຈະຢຸດເຊົາການພົວພັນກັບຍີ່ຫໍ້, ໃຫ້ນັກກາລະຕະຫຼາດມີໂອກາດປະຕິບັດກົນລະຍຸດການຮັກສາໄວ້.

      • ໂອກາດການຂາຍແລະການຂາຍຂ້າມ

    ໂດຍການຄາດເດົາວ່າລູກຄ້າມີແນວໂນ້ມທີ່ຈະຊື້ຫຍັງຕໍ່ໄປ, AI ຊ່ວຍໃຫ້ທຸລະກິດສາມາດນໍາສະເຫນີຂໍ້ສະເຫນີທີ່ກ່ຽວຂ້ອງໄດ້ທັນເວລາ.

    4. ແຄມເປນໂຄສະນາທີ່ດີທີ່ສຸດ

    AI ປັບປຸງປະສິດທິພາບຂອງການໂຄສະນາດິຈິຕອນຢ່າງຫຼວງຫຼາຍ. ແພລະຕະຟອມທີ່ຂັບເຄື່ອນດ້ວຍ AI ສາມາດວິເຄາະຂໍ້ມູນຈໍານວນຫຼວງຫຼາຍໃນເວລາຈິງເພື່ອປັບລາຄາໂຄສະນາ, ເລືອກເງື່ອນໄຂການກໍາຫນົດເປົ້າຫມາຍທີ່ເຫມາະສົມ, ແລະຈັດສັນການໃຊ້ຈ່າຍໂຄສະນາໃຫ້ມີປະສິດທິພາບຫຼາຍຂຶ້ນ.

      • ການໂຄສະນາໂຄງການ

    AI ອັດຕະໂນມັດຂະບວນການຊື້ແລະວາງໂຄສະນາ, ໃຫ້ແນ່ໃຈວ່າໂຄສະນາຖືກສົ່ງກັບຜູ້ຊົມທີ່ຖືກຕ້ອງໃນເວລາທີ່ເຫມາະສົມ.

      • ການທົດສອບ A/B

    ເຄື່ອງມື AI ສາມາດດໍາເນີນການໂຄສະນາຫຼາຍຮຸ່ນແລະກໍານົດຢ່າງໄວວາວ່າຮຸ່ນໃດປະຕິບັດດີທີ່ສຸດກັບກຸ່ມຜູ້ຊົມທີ່ແຕກຕ່າງກັນ.

    4 ຂັ້ນຕອນເພື່ອປະຕິບັດການກໍາຫນົດເປົ້າຫມາຍລູກຄ້າທີ່ຂັບເຄື່ອນດ້ວຍ AI

    ທຸລະກິດສາມາດປະຕິບັດຕາມວິທີການຍຸດທະສາດເພື່ອໃຊ້ AI ສໍາລັບການກໍາຫນົດເປົ້າຫມາຍລູກຄ້າ:

    1. ກໍານົດແຫຼ່ງຂໍ້ມູນລູກຄ້າທີ່ສໍາຄັນ

    ເລີ່ມຕົ້ນໂດຍການລວບລວມຂໍ້ມູນຈາກຫຼາຍໆຊ່ອງທາງ, ລວມທັງເວັບໄຊທ໌, ແຄມເປນອີເມລ໌, ເວທີສື່ມວນຊົນສັງຄົມແລະລະບົບ CRM. ຂໍ້ມູນນີ້ຈະເປັນກຸນແຈສໍາລັບຄວາມເຂົ້າໃຈທີ່ຂັບເຄື່ອນໂດຍ AI ແລະຍຸດທະສາດການກໍານົດເປົ້າຫມາຍ.

    2. ເລືອກເຄື່ອງມື AI ທີ່ຖືກຕ້ອງ

    ມີເຄື່ອງມື AI ຈໍານວນຫລາຍທີ່ມີຢູ່ສໍາລັບການຕະຫຼາດ, ຈາກເວທີການວິເຄາະການຄາດຄະເນໄປສູ່ລະບົບການໂຄສະນາເປົ້າຫມາຍອັດຕະໂນມັດ. ບາງທາງເລືອກທີ່ນິຍົມປະກອບມີ:

    • HubSpot (AI-driven CRM ແລະການຕະຫຼາດອັດຕະໂນມັດ)
    • Google Ads (ການເພີ່ມປະສິດທິພາບການໂຄສະນາທີ່ຂັບເຄື່ອນດ້ວຍ AI)
    • Salesforce Einstein (ການວິເຄາະການຄາດເດົາແລະການປັບແຕ່ງສ່ວນບຸກຄົນ)

    3. ປະຕິບັດການວິເຄາະການຄາດເດົາ

    ໃຊ້ເຄື່ອງມືການວິເຄາະການຄາດເດົາທີ່ຂັບເຄື່ອນດ້ວຍ AI ເພື່ອຄາດການພຶດຕິກຳຂອງລູກຄ້າ ແລະປັບຍຸດທະສາດການຕະຫຼາດຕາມຄວາມເໝາະສົມ. ຮູບແບບການຄາດເດົາສາມາດຊ່ວຍຄາດຄະເນຄວາມຕ້ອງການຂອງລູກຄ້າ, ຊ່ວຍໃຫ້ທ່ານສົ່ງຂໍ້ຄວາມທີ່ຖືກຕ້ອງໃນເວລາທີ່ເຫມາະສົມ.

    4. ຕິດຕາມ ແລະ ເພີ່ມປະສິດທິພາບຢ່າງຕໍ່ເນື່ອງ

    AI ຈະເລີນເຕີບໂຕໃນຂໍ້ມູນ, ແລະມັນສໍາຄັນ ຂໍ້ມູນຜົງ ຕໍ່ການຕິດຕາມປະສິດທິພາບຂອງຄວາມພະຍາຍາມດ້ານການຕະຫຼາດທີ່ຂັບເຄື່ອນດ້ວຍ AI ຂອງທ່ານຢ່າງຕໍ່ເນື່ອງ. ໃຊ້ລະບົບການຮຽນຮູ້ເຄື່ອງຈັກເພື່ອປັບປ່ຽນພາກສ່ວນຜູ້ຊົມ, ເພີ່ມປະສິດທິພາບແຄມເປນ ແລະປັບປຸງຄວາມຖືກຕ້ອງຂອງການກໍາຫນົດເປົ້າຫມາຍໃນໄລຍະເວລາ.

    3 ສິ່ງທ້າທາຍໃນ AI-Powered ເປົ້າຫມາຍລູກຄ້າ

    ໃນຂະນະທີ່ AI ສະຫນອງຜົນປະໂຫຍດທີ່ສໍາຄັນສໍາລັບການກໍາຫນົດເປົ້າຫມາຍລູກຄ້າ, ຍັງມີສິ່ງທ້າທາຍທີ່ທຸລະກິດຄວນພິຈາລະນາ:

    1. ຄວາມກັງວົນກ່ຽວກັບຄວາມເປັນສ່ວນຕົວຂອງຂໍ້ມູນ

    ຜູ້ບໍລິໂພກມີຄວາມກັງວົນຫຼາຍຂຶ້ນກ່ຽວກັບວິທີການເກັບກໍາແລະນໍາໃຊ້ຂໍ້ມູນຂອງພວກເຂົາ. ຍີ່ຫໍ້ຕ້ອງຮັບປະກັນການປະຕິບັດຕາມກົດລະບຽບຄວາມເປັນສ່ວນຕົວ (ເຊັ່ນ: GDPR) ແລະຮັກສາຄວາມໂປ່ງໃສກ່ຽວກັບການນໍາໃຊ້ຂໍ້ມູນ.

    2. ການຂຶ້ນກັບຂໍ້ມູນທີ່ມີຄຸນນະພາບສູງ

    ປະສິດທິພາບຂອງ AI ແມ່ນຂຶ້ນກັບຄຸນນະພາບ ແລະປະລິມານຂອງຂໍ້ມູນທີ່ມັນວິເຄາະ. ຂໍ້ມູນບໍ່ຄົບຖ້ວນຫຼືບໍ່ຖືກຕ້ອງສາມາດນໍາໄປສູ່ຄວາມເຂົ້າໃຈຜິດແລະຄວາມພະຍາຍາມເປົ້າຫມາຍ.

    3. ຄ່າໃຊ້ຈ່າຍແລະຄວາມສັບສົນ

    ການປະຕິບັດການແກ້ໄຂ AI ສາມາດຮຽກຮ້ອງໃຫ້ມີການລົງທຶນທີ່ສໍາຄັນໃນເຕັກໂນໂລຢີແລະຄວາມຊໍານານ. ທຸລະກິດຄວນຊັ່ງນໍ້າຫນັກເຖິງ ROI ທີ່ມີທ່າແຮງກ່ອນທີ່ຈະໃຫ້ຄໍາຫມັ້ນສັນຍາກັບເຄື່ອງມື AI ຂັ້ນສູງ.

    ໃນທີ່ສຸດ, ການຕະຫຼາດທີ່ຂັບເຄື່ອນດ້ວຍ AI ແມ່ນວິທີທີ່ທຸລະກິດເຂົ້າຫາການກໍາຫນົດເປົ້າຫມາຍຂອງລູກຄ້າ, ສະເຫນີເຄື່ອງມືທີ່ມີປະສິດທິພາບໃນການວິເຄາະຂໍ້ມູນ, ຄາດຄະເນພຶດຕິກໍາແລະສົ່ງປະສົບການສ່ວນບຸກຄົນ. ໂດຍການໃຊ້ AI, ບໍລິສັດສາມາດເພີ່ມປະສິດທິພາບການແບ່ງສ່ວນຜູ້ຊົມ, ເພີ່ມປະສິດທິພາບການປັບແຕ່ງສ່ວນບຸກຄົນ, ແລະປັບປຸງປະສິດທິພາບການໂຄສະນາ. ຢ່າງໃດກໍຕາມ, ໃນຂະນະທີ່ AI ນໍາສະເຫນີໂອກາດຈໍານວນຫລາຍສໍາລັບການກໍານົດເປົ້າຫມາຍທີ່ດີກວ່າແລະ ROI ສູງຂຶ້ນ, ມັນຈໍາເປັນຕ້ອງພິຈາລະນາສິ່ງທ້າທາຍຕ່າງໆ, ລວມທັງຄວາມກັງວົນກ່ຽວກັບຄວາມເປັນສ່ວນຕົວຂອງຂໍ້ມູນ, ການອີງໃສ່ຂໍ້ມູນທີ່ມີຄຸນນະພາບສູງ, ແລະຄ່າໃຊ້ຈ່າຍໃນການປະຕິບັດ.

    ໃນຂະນະທີ່ພູມສັນຖານດ້ານການຕະຫຼາດສືບຕໍ່ພັດທະນາ, ການຮັບເອົາເຕັກໂນໂລຢີ AI ສາມາດໃຫ້ທຸລະກິດມີການແຂ່ງຂັນໂດຍການປັບປຸງການມີສ່ວນຮ່ວມຂອງລູກຄ້າແລະຂັບລົດຜົນໄດ້ຮັບທີ່ມີຜົນກະທົບຫຼາຍຂຶ້ນ. ເພື່ອສືບຕໍ່ເດີນຫນ້າ, ນັກກາລະຕະຫຼາດຄວນຄົ້ນຫາເຄື່ອງມື AI ທີ່ສອດຄ່ອງກັບເປົ້າຫມາຍຂອງພວກເຂົາ, ປັບປຸງຍຸດທະສາດຂອງພວກເຂົາຢ່າງຕໍ່ເນື່ອງ, ແລະຮັກສາກົດລະບຽບຄວາມເປັນສ່ວນຕົວຂອງຂໍ້ມູນ.

    ຖ້າທ່ານພ້ອມທີ່ຈະປະສົມປະສານ AI ເຂົ້າໃນຍຸດທະສາດການຕະຫຼາດຂອງທ່ານ, ພິຈາລະນາປຶກສາກັບຜູ້ຊ່ຽວຊານເຊັ່ນ Red Cube Digital ເພື່ອເພີ່ມ ROI ຂອງທ່ານແລະປັບປຸງຄວາມພະຍາຍາມເປົ້າຫມາຍລູກຄ້າຂອງທ່ານ.

  • Office 365 deployment: how to ensure email security?

    Ransomware attacks are on the rise and affect everyone, even small businesses. These malicious programs are often introduc via email . Therefore, the security aspect of your professional email system should not be taken lightly. In addition to making your employees Office 365 deployment aware of basic actions (not opening emails with strange objects or attachments, changing passwords regularly and not using the same one everywhere, etc.), other solutions must be put in place to ensure their IT security .

    In this article, we take a look at the current state of Exchange email security and give you our tips on how to protect your email.

    Securing Exchange email: what are the numbers and challenges?

    Security of messageries Exchange

    Most ransomware attacks are opportunistic and take advantage of organizations’ low levels of digital maturity. Since 2018, attacks have intensifi and are jamaica email list 329174 contact leads increasingly being coupl with other malware such as cryptoviruses or other Trojans. This makes it easier for hackers to encrypt company data as well as private data and demand a ransom to access their own data.

    jamaica email list 329174 contact leads

    Email protection: our top three tips
    To ruce risks and protect your business, there are several steps you can take. However, if we had to give you our top tips, we would choose the following three.

    Raising awareness among employees

    Malware attacks often originate from emails receiv by an employee. It is therefore essential to remind employees of good practices and to emergency webmail: why not do without it? stress the correct use of email : not to open suspicious objects or attachments or from unknown recipients, to report any problems to the IT department, etc. This is not an absolute defence, but it is a necessary step to ruce the risk of attacks.

    Protecting the company’s information systems
    Of course, securing your information cg leads system is essential. This involves managing application access rights, partitioning the IS to limit the risk of spreading to all workstations. Keeping the various applications up to date, as this improves their security, and regularly backing up data.

     

  • Free tool for attracting new clients – telemarketing

    The field is filled with  What promotion channels are you currently using? Overheated niches of online advertising Look for alternatives now Attract clients by phone Target audience by precise targeting An advertising tool without competitors Cost of cold calling Many people forget about one of the most effective channels for attracting clients — telemarketing . And by the way, the possibilities of accurately selecting a target audience for this channel in some niches. 

    What promotion channels are  the field is filled with you currently

     

    The field is filled with I’ll try to guess, because here you don’t need to have the gift of foresight, but just have statistical data: Yandex Direct, VK Target, myTarget… These are the tools that almost all business owners use to promote their goods or services, thanks to the ability to quickly launch and set up flexible targeting.(especially B2B) can be much higher than if you were to launch advertising on the Internet. This article is about why you need to think about using “cold calls” as an additional tool for attracting clients.

    Overheated niches of online advertising

    It is no secret that Internet marketing has been a fundamental means of promoting any business in the last decade. Even an offline product. And it will continue to develop and attract entrepreneurs with its accessibility. But this accessibility is obvious only at first glance. Warning, possible contraindications! Any popularity and excessive interest around any object always causes “contraindications”. In the case of online advertising – an overheated market. Once “simple and accessible” suddenly turns into “labor-intensive and expensive”. As a result, the cost per transition to the site increases, applications become fewer, and the return on marketing investment indicator, as a result, also decreases. And it all started so well. ere are typical examples of the most expensive

    According to the Internet portal A dIndex.

    The list is very short. And of course, these are not the only niches where advertisers are so aggressive and hungry for money. You can check the data and estimate the approximate advertising budget for your niche (if you have not yet managed to launch contextual advertising) using a special advertising campaign forecast tool in your Yandex Direct personal account .You can check the number of competitors in Yandex Direct contextual advertising for your84 ads foundNumber of ads for a given query in Yandex paid search advertising. See the line on theright side of the screenshot.

    Please note that it is best to perform the

    Analysis on weekdays during business hours. Otherwise, some advertisers will not be included in the results due to the settings of their advertising strategy. Yes, and what’s difficult: select keywords and target audience, write catchy ads, put a creative picture the field is filled with  replenish the budget and that’s it. Traffic to the site has started. This is exactly the recipe for a quick start that almost all novice advertisers and optimistic highly motivated startups, who have not yet learned from their own experience, find. niches in Yandex Direct search.The written-off price fluctuates on average from 300 to 800 rubles per transition . Yes, and this is only the transition to the site, which does not yet end with an application, much less a sale.

    Reference: infobusinessmen did a great job

    The field is filled with of pushing Direct and Adwords advertising systems to the masses in the recent 2014-2015, telling everyone that it was cool and simple. The growth of activity is confirmed by the representatives of advertising systems themselves. Paid courses on setting up advertising campaigns say: if you are just starting a business, then your responsibility is to be able to set up Direct. Even a new profession appeared on the market in connection with this boom in the advertising market – a directologist. In general, now a large number of people know how to set up contextual advertising, but not everyone 

    Of course, if you have a very narrowly specialized product

    The field is filled with with minimal competition (but in a market economy this does not last very long), then Internet promotion is a magic tool for your business. The same applies to large, well-known brands with huge advertising budgets. These two types of advertisers live and develop by their own laws. They are deviations from statistical data, and according to the laws of statistics, they cannot be taken into account when drawing conclusions about the general population, so as not to get the “hospital average.

    Look for alternatives now

    While competitors are marking time…
    “Cold sales” is one of the most underrated, but effective promotion channels
    The field is filled with Many advertisers germany telegram data  faced with such a situation, begin to select new ways to promote their products in order to somehow stand out and strengthen their influence on the market.In such cases, it is necessary to test different promotion methods. Choose those with higher return on marketing investments, and reduce investments in other less effective campaigns.

    Attract clients by phone

    Telemarketing is the sale of goods and services via telephone. Telemarketing is also characterized by many with the term “cold calls”. This is partly true, but cold calls themselves are only one of the varieties. Telemarketing allows you to reach the end consumer, conduct personal negotiations with them, tell them about the advantages of the product being sold, identify their interest and close a deal. Unlike Internet marketing, there are no long sales chains : advertising-website-phone-website-sale. With just one phone call, you can reach an interested client and negotiate a deal. There is no need for a beautiful landing page to launch cold calls . Instead, experienced operators, properly prepared scripts and scenarios for handling objections play a role here. And all this is launched much faster!

    Target audience by precise targeting

    If you have previously had to set up targeted advertising on VKontakte and my Target, or select key phrases for contextual advertising, then you are probably familiar with the possibilities of defining the target audience. Here we can choose from typical geo, gender, age and demographic characteristics to more complex parameters for income, social status and interests. The last of this list are determined by advertising systems using their unique, inaccessible algorithms.Can telemarketing really compete with the above mentioned parameters for determining the target audience?.
    germany telegram data
    You bet! Competent telemarketers, in order to achieve maximum efficiency from their calls, pay very serious attention to the selection of the contact audience base. And they are not at all deprived in their choice.Advanced call centers will have no trouble finding the contacts of an individual selling his personal 2007 Toyota passenger car in Kr the field is filled with asnodar for 400,000 rubles . Or a procurement specialist at a metallurgical plant in Chelyabinsk, whose turnover is at least 50 million rubles per month . How many target audiences did you count in these examples?As with any marketing campaign, you should start by defining your target audience. If you already have a clear idea of ​​your potential client’s profile, then cold calls will be useful to you right now. And only then start launching any advertising activity.

    An advertising tool without competitors

    Consider how many of your competitors what is an internet service provider spam filter and how does it work? use telemarketing ? If not, then the entrance is “free” for you right now and there is an opportunity to ensure maximum efficiency and marketing return.

    Cost of cold calling

    The question that will certainly interest every advertiser is: how much will it cost and what specific result can be expected? To answer this question, two options should be considered.
    The first is classic call center services with payment per minute . Operators will call the contact audience, offer your product within the ordered tariff of minutes. For example, you ordered 1000 minutes of negotiations.  As follows from this, no one can guarantee you an exact result from these 1000 minutes. Everything depends on many factors: the quality of the selection of databases, the conversation script, the mood of the
    operator, the quality of the product itself, etc. In such cases, statistical data comes to the rescue, and even then very averaged by niche. For previously implemented projects of the selected call center. After all, each project is unique and until the last moment it is unknown how everything will work out with your product or service. Based on these statistics, you can create a simple sales funnel and preliminarily. Estimate the return on this advertising campaign. Speaking in numbers the average. Cost of 1 minute of conversation with a potential client in call centers is about 11 rubles. But there is no guarantee of success here.

    You can not predict anything and not hope that you

    will suddenly get lucky. Rational entrepreneurs think differently. They must be confident in every ruble they invest.
    This is exactly why there are pay-per-result call centers — the second option . Here you order not a package of minutes, but the number of warm material data clients you want to receive. And how many minutes the telephone communications will take will not bother you at all. This approach to work encourages call center employees to work more efficiently at all stages and 100% guarantees the result to the.

    customer, since all requirements for deadlines

    quantity and quality are fixed in the contract.
    Of course, the second option is more interesting for responsible entrepreneurs, since you can know in advance how many potential clients will be received and how many of them will turn into revenue. That is why the technology of payment for the result has been successfully conquering the market in the last couple of years . Follow the link and find out why – there are at least 7 reasons for this.
    This article does not  the field is filled with ncourage you to turn off all your online advertising tools. No, you should never do that! You need to work with them on an equal basis with others, monitor changes and constantly develop them. Do large companies limit themselves to one channel for attracting customers? Stick to a comprehensive approach to advertising. The synergistic effect is a powerful thing.

  • Email Management: Going Beyond Email

    Email management is strategic for a company. And it goes beyond sending and receiving emails. Email is a common entry point for cyberattacks . Security Email Management: Going therefore requires the deployment of antispam software, the implementation of a Business Continuity Plan (BCP), but also secure hosting. This is the topic we will address in this new article.

    1 – Antispam and antivirus

    To improve email filtering, it is essential to use an anti-spam and antivirus solution . These tools give the email a score that allows it to be considered as acceptable or spam, or even rejected. The evaluation criteria can be configured by administrators and adapted to each user. Some examples: image/text weight, subject, sender, content, etc. But also more technical criteria.

    Security rules can evolve according to the needs and specificities of each company. This is the advantage of choosing a customizable and easy-to-use italy email list 9 millions contact leads email protection service suite like Alinto Protect. This filtering also allows you to protect the reputation of your domain name and prevent recipients from including it on their block lists.

    italy email list 9 millions contact leads

    When the email service is no longer accessible, all of a company’s activity is affected. It is therefore essential to have a BCP (Business Continuity Plan). It allows you to guarantee access to emails thanks to a backup webmail . Not all email protection programs Email Management: Going offer it. However, with the increase in cyberattacks, this functionality is essential.

    Mail Archiving

    An article in Le Monde newspaper reports that, following a cyber attack, Bouygues Construction’s foreign employees found themselves out of work due to the lack of access to their professional emails. This is the type of situation that the Alinto Protect secure email relay why archive emails? helps to avoid thanks to a PCN that is secured and monitored 24/7. Users have access to their emails, even in the event of a breakdown, and this prevents too great an impact on the company .

    Some emails are sometimes considered spam even though the user finds them acceptable and wants to receive them. Therefore, it is essential to have a solution that allows you to maintain control over the different emails that pass through the mail server. This is cg leads what the quarantine service allows. Users receive a summary of the quarantined emails and can choose whether to receive them or not. The frequency of the report is customizable by the administrator .

  • Why Cold Calling Should Be Pay-Per-Result

    Please enter a valid name A guaranteed result, which is secured by a contract2. Only targeted calls to potential clients3. You define your client’s criteria yourself4. “Garbage” applications are excludedIn case of B2BIn case of B2C5. Improving scripts6. Monitoring the work of operators7. The catch-up effect of telemarketing Telemarketing is one of the key tools for attracting new clients today. 

    As you know: if there is Please enter a valid name  demand, then there is supply

    Please enter a valid name Not vice versa. And the demand for france telegram data  customer acquisition services with payment for results has grown very significantly recently. After all, more and more entrepreneurs are becoming more literate in matters of lead generation , trusting less “on the word” and trying to protect their finances more, in the conditions of not the most stable market situation.Below we have given 7 reasons why call center services are now in such high demand.

    It is worth noting that CPA call centers

     Operate on a completely different principle. Here you pay for specific clients, not for the process of attracting them, as was previously the case . As many potential clients as your business needs – that’s how many will be brought in. And at a price that will not change during the project. Even if the call center’s communication costs increase or the conversion rate for the project turns out to be lower than expected.As you might have guessed, such telemarketing companies cannot include fixed profit values ​​in their financial model. A separate project may be profitable, another unprofitable. Everything depends on many factors. First of all, on the conversion rate of the product itself.

    For one product, you can call 1000 minutes

    Please enter a valid name and close 50 clients, for another, even 5000 minutes will not be enough to get the target number of potential clients. And operating expenses will not go away: you have to pay for communication in both cases.That is why not all projects in a row are accepted for work, but only those for which the call center itself can guarantee the result to its customer. Otherwise, why work at a loss and constantly return the money.It would be fair to say that we had a couple of projects where we had to return money because the forecasts didn’t come true. But that’s fair.Also read a special article where I explain in detail which orders we do not accept and for what reasons.

    2. Only targeted calls to potential clients

    Just imagine the cost items of call centers, and you will understand that making wasted calls to a poorly selected contact base is no fun. After all, no one will pay them for the call process (in comparison with other payment formats ). And the account will have to be closed before IP telephony.
    Call centers are not interested in wasting time on results and increasing their expenses on “empty” calls . Therefore, special attention is paid to the selection of a high-quality contact base.
    In turn, they do not pay their operators for minutes of airtime. If the operator distinguished himself and attracted a potential client, he received his reward.

    3. You define your client’s criteria yourself

    Please enter a valid name by attracting clients with payment for results, you independently establish the portrait of your target client. And you will pay only such clients.Let’s say you have a B2B medical checkup service . Obviously, your potential clients are*:legal entities with a fleet of 20 vehicles and full-time staffenterprises with hazardous/harmful production with a staff of 20 or more people
    The decision-maker in both cases is necessarily either the chief engineer for maintenance and safety or the general director. a real example, based on one of the projects we have implemented
    france telegram data
    If something went wrong and the client turned out to be completely “off” – you won’t have to pay for him. I’ll be honest, such situations arise in almost every project, 5-10% of contacts are not targeted. But there is nothing critical in this, the operator will definitely find new ones to replace those who do not meet your requirements.

    4. “Garbage” applications are excluded

    If you have been in the lead generation of digital marketing for a long time, then you probably know about unscrupulous CPA networks , traffic arbitrage or so-called “affiliate programs”. The point is that you also set requirements for the target client, dozens of “partners” send advertising traffic to your landing page and for each target action you pay a reward to the “partner”.
    All this is almost automated. It is not uncommon here that 60-80% is “garbage” that is artificially inflated by the “partner” himself. Let’s say they asked to leave a request on a friend’s website, and the friend asked his friend, and so on down the chain (only the scheme is a little more complicated). In Internet marketing, this is a big problem. And you can’t get away from it by trusting someone to attract clients with payment for the result on arbitrage platforms. You just have to check each lead and spend time proving that you are being fooled.

    In case of B2B

    Please enter a valid name An unpleasant picture, you must admit. But in an effective call center such a problem will not arise. Why? We will answer now. what is a phishing test and how can it benefit your business?  an example of a targeted contact base.This very contact base is the key to trust. You can always check.

    The B2C segment, as a rule, receives “live clients” – those who come to the office to provide services, consultations, calculations, etc. We have a dozen clients with whom we have worked and continue to work on the ” Appointment Appointment ” service, within the framework of which we bring individuals directly “to the door” of the Customer’s company.

    Please enter a valid name For example, this is convenient for Dentistry , Photo Studios , Taxi companies . Read our cases about work in these areas using the links provided.

    You will say that anyone can come – those for whom the service is not relevant? Okay, you go to the Dentist if there is no need? But will you go to an interview in a taxi if this is not your profession?
    One of our clients once told us:

    worked with Call Center “X” and half of the transferred “clients

    were fake in the role of employees of the same Call Center.
    It won’t be difficult to figure out such a scam.Taking this opportunity, I will say that in our call center all operators work remotely in different cities: it will not be very profitable for Marina from Chelyabinsk to go to Moscow for an interview at a taxi company.

    Improving scripts

    Let’s start from the benefit of each action for material data  the call center itself. As noted earlier, it is in their interests to complete projects in fewer minutes of airtime. Scripts are an important tool in “cold” calls and one of the factors that directly affect the result of these calls. The supervisor, analyzing the consumer by listening to operator calls and improving scripts, thereby:
    Increases call conversion → reduces communication costs → increases net profit
    Here is a direct interest in iterative improvement of your tools on each project. And when you come across headlines from regular call centers with payment per minute, like:
    “We are constantly working on scripts to increase your conversion”
    This always only causes laughter.

     Monitoring the work of operators

    Supervisor is a serious and important position in telemarketing. The supervisor monitors the work of their operators, listens to their calls, works with each one separately, prompts and draws attention to mistakes. In general, prepares them for the best call!

    As you may have already guessed, the principle here is the same as in the previous point.

    There are different ways to charge for call center services . And here we will explain in detail why the technology of payment for results in the last 2 years is the most advanced format of cooperation and not only with a call center, but with any agency.
    Working with operators is another lever for increasing conversion. That is why it is also beneficial for call centers with pay-per-result to perfect this point.

    The catch-up effect of telemarketing

    I’ll tell you from our practice. We completed a project – brought in the ordered number of warm clients, the customer accepted and everything is great. But the requests still keep coming and coming: someone calls the customer’s inbox (using contacts from the commercial offers that we make ), someone continues to write to the operator’s email asking for an invoice.
    Another example:A case study on a cargo transportation project for commercial organizations – read more here .Of course, you won’t have to pay for these clients above the norm! This catch-up effect will always be there . It’s like with TV advertising: it lasts only 10 seconds, but stays in your subconscious for a long time. And the decision-making cycle is different for all consumers. Therefore, all those who “mature” after the project is delivered are no longer charged . Thus, the price of 1 warm client will ultimately be even lower than indicated in the prices for attracting clients .
    Angelica Popovichevaof Call Center RocketCallThe process of any work must bring a specific and tangible result. Otherwise, what was all this started for?

  • Four good practices to prevent email-related cyberattacks

    Hackers’ preferr entry point on the Internet is email. And the massive growth in teleworking caus by the pandemic has accentuat the number of attacks , especially ransomware. In fact, the Club of Experts on Information and Digital email-related cyberattacks Security (CESIN) estimates that in 2020, 57% of companies were victims of a cyber attack.

    A figure has quadrupl in one year. However, it doesn’t have to be this way! There are solutions to protect your company. This requires the adoption of a series email-relat cyberattacks of good practices , which we explain in this article.

    Good practice 1 – Raise awareness among employees

    The first thing to do is to communicate to your teams the risks of cyberattacks and the consequences they can have for the company. This ireland email list 1.4 million contact leads means explaining how to recognise a suspicious email and the various precautions to take to secure access to your messages. Your employees will be encourag to set a strong password, limit sending and opening attachments, not click on links that look suspicious, not disclose confidential information, check the identity of the sender, etc.

    ireland email list 1.4 million contact leads

    It is also important to note the importance of notifying the IT department in the event of a suspect fraudulent email. The reaction must be quick in order to email-relat cyberattacks initiate the appropriate procure, before the virus spreads and causes significant

    Best Practice 4 – Deploy an email security solution

    To strengthen your company’s email security, it is essential to deploy email protection software (such as anti-spam or antivirus). These solutions are updat as new cyberattacks appear. They are perfectly suit to different professional email solutions , starting with Microsoft 365 Exchange. These tools filter spam by checking multiple criteria, automatically block certain senders, protect your reputation (for sending mass emails, etc.).

    Messaging solution providers offer native why archive emails? anti-spam solutions, but they are not always (or rarely) sufficient. It is therefore essential to ensure enhanc protection thanks to dicat tools such as Alinto Protect . The advantages are numerous: email protection, cleaner inbox, finer cg leads filtering, quarantine management, time saving in email management…

    To remind them of these four essential recommendations, do not hesitate to write down all the good practices in a document available to your employees . Communication and team awareness are also essential for the proper protection of your company’s email.

  • How to evaluate the quality of an incoming email?

    Email is a key element in the arsenal of cyber attackers. Email is an ideal vector for introducing malicious code into a workplace or company (viruses, ransomware), or for tricking the recipient into clicking on a link to a fraudulent website (phishing).

    For businesses, the first response is to scan incoming emails to ensure that only those consider healthy are transmitt. But what criteria should be How to evaluate us for this filtering? What are the main checkpoints set by email protection tools? Answer in this post!

    At the SMTP transaction level

    Even before examining the content of the emails, a first set of filtering barriers is put in place at the email routing protocol level. Here is the information examin:

    Sending server – reveals a lot of interesting information. We start by making sure that your IP address is not on the block list . We also look at the iraq email list 312687 contact leads hostname – the way the sending server advertises itself – and the specific IP address. This checks the consistency between the sending server and its hostname . In practice, the checks perform on the sending server allow 70% to 90% of traffic to be reject .

    iraq email list 312687 contact leads

    Sender email address : This is mainly us to check that the sender domain actually exists . But it is also us for SPF (Server Policy Framework) checks. This measure, which is very common in companies, is intend to declare which servers are authoris to send mail from a given domain. How to evaluate It is an effective defence against spoofing and phishing attacks (often combin). Envelope and header addresses are also different for forward emails or mass mailings carri out by email platforms. This does not mean that the email is fraudulent. The quality of the checks – and of the protection tools – also lies in their ability to discern these cases.

    At the email header level

    The email itself contains a staggering 8 tricks of unscrupulous call centers amount of information, split between the header and the body. Much of the email quality analysis is done at the header level, with a wide variety of checkpoints.

    Recipient : It is recommend to verify cg leads the existence of the recipient’s address using specific technologies.

  • 8 Tricks of Unscrupulous Call Centers

    field field is filled In this article turn again to our entrepreneur Vitalik, who was already the main. Character in the article about call centers on a per-minute basis .For those who haven’t read our previous article, we’ll explain: Vitalik is our fictional character, who has tried 5 types of call centers in his IT business and still hasn’t found a suitable option for himself.He is still willing to invest some money in the call center to get warm clients for his business.Here we want to tell you about 8 sins of the call center market .

    8 sins of typical telemarketers: field field is filled

    field field is filled Per-minute billing and rounding up to whole minutes They don’t contact the decision maker They don’t even finish warm clients Paid pilot project Prices for services are not known in advance Minimum-high order value They overcharge for project preparation They don’t return money in case of failure

    1. Per-minute billing and rounding up to whole minutes

    field field is filled Per-minute billing is an algorithm for outgoing calls, in which you, as a Customer, will pay only for the cost of “voiced minutes”. At first glance, it seems like a good deal due to the low price: 11 rubles per minute on average. All prices can be found .Everything would be fine, but when  denmark telegram data you are presented with the final bill for the work, all the “magic of the low price” disappears. With per-minute billing, seconds are rounded up to whole minutes , and not according to all the mathematical laws of rounding off numbers, but always up. In addition, of course, the following are counted:

    2. They don’t contact the decision maker

    field field is filled Namely, they communicate with secretaries and offer your product to them without reaching the final decision maker. Of course, you can’t expect sales from such contacts. In the case of per-minute pricing, this will be an expense for your minute package.
    There are also call centers that work for calls made, not minutes. We also talked about them in this article . In this case, you simply pay for the number of calls without reference to minutes. Let’s look at a detailed example:
    The call center “The Most Successful”, let’s call it that, offers Vitaly to call 500 contacts and guarantees him a 5% conversion for 37,000 rubles. 25 potential clients at the exit – seems not bad. But in reality, Vitalik faced the fact that the 500 contacts included conversations with secretaries and just managers – everyone who does not make a decision on the product. Vitaly paid 37,000, and received 25 dubious contacts. Why dubious – read the next point.

    How to avoid falling for this trick

    field field is filled Use the advice from point #1 – look for call centers that charge for clients (for warm clients). In addition, approach the issue of determining your decision maker very carefully and clearly indicate to the call center project manager: with whom the call  – it’s time to end the conversation and start looking for another telemarketing company.should be charged and that you do not intend to pay for secretaries. If they tell you that no call center will agree to such conditions
    denmark telegram data

     They don’t even finish off the warmest clients

     

    It happens that during the first communication with a potential client, the operator hears that the contact is very interested and there is a high probability of a deal with him.Some call centers have such an option as sending commercial offers, price lists and other materials on your product to such interested contacts so that they can get acquainted with it in more detail and calmly make a decision.But what happens next? That’s the thing, nothing . The commercial proposal was sent, and then Vitaly, go ahead and do it yourself . The result of negotiations for most unscrupulous call centers is a positive response to the offer to send information by email. And what happens next is of no concern  field field is filled to anyone except the Customer himself. At the same time: Consent to send a commercial by mail is in no way a confirmation that the client at least has a need , not to mention a desire to pay for the offered product/service;
    Often, “ send by mail ” is a standard emergency webmail:why not do without it?  excuse . It’s good if your CP goes further than the secretary. At the same time, most will not even open the letter. And for Vitaly, this “client” will be in the promised conversion of 5% (according to the example with calculations from point.

    Our hero will have to work through

    all the clients who received the CP and find out their intentions. And it will save a lot of money on the budget! Example of a report:field field is filled Seconds of connection with the subscriber: voice greeting, waiting for connection, etc. Conversation with the secretaryWe discussed these and other points in detail in the article about call centers with pay-per-minute rates .How not to fall for this trick?Look for call centers without per-minute billing.Do such exist? Read to the end and find out everything.

    An example of a visual report of an email newsletter via the Unisender service

    How not to fall for this trick?
    The advice is the same: look for call centers with payment for results . It is only in their interests to conduct a full warming of clients, call back after sending materials and bring interested clients to a positive decision. This is the only guarantee that you will get real warm clients.

     “Pilot project” for your money

     It consists of the fact that operators will also call X contacts (see point No. 3), then calculate the conversion and cost of one potential client, which they will ultimately tell you after the test. Who pays for the test? Of course, you do! And it’s not a fact that the price per client after the test will suit you. But you’ve already paid for the test.
    How to avoid this trick?Look for real telemarketing services with pay-per-results , who do not conduct pilot projects to find out the conversion of the product. Is it possible? Yes, you can find out more in this article .

     

    For example, you followed

    our advice and material data  found an interesting offer from a call center with payment for results . But it is unclear how much it will cost. Doesn’t this seem suspicious to you?  One has one set of conditions, another – another . Where it is more complicated, there is a higher price, where the project is easy, there is a different price. It is even unfair…
    For the sake of purity of the experiment, Vitaly asked Yandex: ” call center with payment for the result And to find out the price, you must first leave a request and talk to the manager. Who will then improvise and come up with an individual price for you immediately or at the second contact.

    How not to fall for this trick?

    Look for a call center where the prices on the site are publicly available. This way you can calculate the cost of your project in advance and calculate the effectiveness of this attraction tool.Our call center hides nothing from clients. Transparent rates are available on the page. And also a special calculator that will help calculate the efficiency of investing money in our client attraction tool. Try it!— Anzhelika Popovicheva , CEO of RocketCall call center

    6. Minimum order value

    Let’s look at a real example again to be as objective as possible.
    Look at the screenshot (Text with the word “ATTENTION”). It turns out that if you want to work for the result, then in individual call centers it will cost you at least 100,000 rubles. At the same time, it is still not clear what you will get from this telemarketing.
    Or there are cases when you want to try a minimum volume first, and then, having assessed the quality of the clients, take larger packages. This is generally reasonable on the part of the Customer. But in this example, Vitaly will have to pay 100,000 for a pig in a poke.

    How to avoid this trick?

    Look for companies that offer specific packages or are willing to offer a minimum volume. n our practice, we use tariffs that start from 50 warm clients. There are such clients for whom this is too much, or who are still not very familiar with our company and have doubts: for them, we meet halfway and agree on individual volumes. After that, as a rule, clients order larger volumes.

    — Anzhelika Popovicheva , CEO of the RocketCall call center

    They overcharge for project preparation

    Before starting to implement a project, call center coordinators and supervisors must study the product, understand all the subtleties and nuances, prepare a script, and write out how to handle all possible objections.There is no talk of any clients yet.
    How to avoid this trick?Look for companies that offer a single payment for preparation, which does not depend on the uniqueness of your product.

    Yes, yes, it happens. You paid money

    hoped to get clients, signed a contract, and in the end, nothing. Not only did you not get clients, but you also lost your entire budget. We found a small example below. If you are seriously looking for a good call center , then it will not be difficult for you to find this and other similar reviews: How to avoid falling for this trick? Carefully read the service agreement. It should clearly indicate the Contractor’s obligations to the Customer. And regulate the procedure for actions in case of non-compliance with obligations.

    Many assured Vitaly that no one would

    work for the result, since it is financially unprofitable for the call center .However, everyone knows the truth:if there is demand, then there will be supply!Angelica PopovichevaHead of Call Center RocketCallAnd there really are companies that do not follow the market and needs.Nevertheless, such an offer has appeared and copes with its task – a call center without payment per minute . Follow the link and see for yourself that real payment for the result exists. And those who are not aware and make excuses – send them to us, let’s talk!