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Mom I changed my number the WhatsApp scam that steals money from relatives
The scam that circulates digital services via WhatsApp is still actively widespread, with which one pretends to be a relative of the victim in emergency and makes him lose the money in his current account, with the persuasion to carry out banking operations in favor of the criminal, masked precisely behind the new telephone number of the relative.
Dario Fadda
Whatsapp scam
It begins as often happens with what seemed like an emergency from children or grandchildren and ends with the financial loss from one’s digital services current account . This is how a scam works that has returned to massacre relatives’ current accounts. And it is spreading more and more via WhatsApp.Table of Contents
“Hi Mom This Is My New Number”, WhatsApp Fraud
The latest case: 5 thousand euros lost by a mother
How WhatsApp Fraud Works
Next step: artificial intelligence
How to defend yourself from scams
“Hi Mom This Is My New Number”, WhatsApp Fraud
The criminal exploits elderly targets, presumably taking data (phone number and personal details) from any old online leaks or through simple digital services phishing attacks. Once he has verified that the number found is present on WhatsApp, he starts a conversation pretending to be the victim’s son.WEBINAR
Reinvent Your Insurance Customer Experience: Discover the Case of BNP ParibasFinTech
InsurTech
Before filling out the form, please read the’Digital360 privacy policy And Intesa’s privacy policyCarrying on the conversation with the emergency
of having to make a bank transfer and representing the impossibility of completing it with one’s own means having changed number, one asks for help from the “mother” by inviting her to do this for him, through a hypothetical ” friend ” who will act as a bridge in this operation.
No bridge and no emergency, in reality it is just a fraud and the person indicated as the beneficiary of the transfer will not be in any case a friend actually known by your child. On the contrary, it will be the accomplice (almost always a front man who is difficult to prosecute), who will serve the criminal to withdraw all the money paid and escape with the loot.
The latest case: 5 thousand euros lost by a mother
The scam is becoming quite widespread, thanks of course to the widespread diffusion of the well-known Meta app for instant messaging. Crime, as we have seen very often, follows trends, usability and widespread diffusion, to spread its work.Although the scam is not a new concept mexico whatsapp number data and already known, it is the recent case described by the Twitter user @WebMarkeThink yesterday, which gives further proof of its effective exploitation, with 5 thousand euros lost by the grandmother in this way.
How WhatsApp Fraud Works digital services
By exploiting this mechanism, which simple tips to protect your wifi network at home has nothing to do with technology and is known as social engineering, the next step is to exploit the rules of the banking institutions to then escape with the loot. In fact, an instant transfer is request and , in this case, within the limits proposed by the institution precisely to avoid running into operational problems (5,000.00 euros as a maximum).
The peculiarity of this type of transfer is that it is not “reverseable” , there is no possibility of canceling an instant transfer precisely because the bank does not have a dead time of “processing” on this transaction. The transfer is immediately and automatically delivered to the beneficiary’s account. If the beneficiary is ready, on the other end of the “phone”, to withdraw the sums from an ATM, as they arrive, when the victim realizes that he has been scam, it is already too late.
Next step: artificial intelligence
Experts – such as Bruce Schneier – also report that the continuous and natural evolution of this fraud is the use of artificial intelligence, precisely to be able to carry on even voice conversations, simulating with these algorithms the tone of voice of our relative known to us, and not be recognize as scammers, not even during a voice call.How to defend yourself from scams digital services
What can be done to avoid these scams is dating data to talk about them, to raise awareness as much as possible even among the public who are less accustom to these message systems, so that they do not trust an unknown message to make real charges from their current account.
Contact in person, always and in any way your relative who is involve by the criminal, before making any charges. Even credit institutions, for their part, can play an important role in this battle, for example by tightening the limits of use digital services of instant bank transfers (when the net is too loose), as well as the reiteration of operations of this kind and also the evaluation, on a 24H basis, of the monitoring of suspicious operations, identifiable precisely by the analysis of the daily habits of a customer which, if they differ in the specific operation, suspend them until verification. Better a temporary disservice, than a permanent economic loss.
What Customers Told Us: Mitel User Group Virtual Event
Kigali Declaration signatories call upon the global community to urgently act now to address climate change.
We ask decision makers from the worlds of science, policy, industry, and civil society to:Commit to achieving a significantly
increased ambition for climate mitigation and adaptation, by upholding
commitments to a fair and accelerated process of phasing out fossil fuel energy
systems; and by improving climate knowledge and developing climate decision support systems,
at both global and regional levels. This includes sustaining healthy
ecosystems, providing equitable access to clean technologies and committing to a just
energy transition worldwide, while addressing the needs for development and adaptation to
unavoidable climate change impacts in the Global South.
Implement transformative,
ethical, and equitable solutions that are timely, feasible, scalable and fit for purpose in
terms of the complex risks of inevitable climate impacts and transition risks. This includes well-planned
and effective nature-based solutions, technological solutions, and behavior change.
Pledge to support the development of inclusive,
diverse, and equitable global knowledge partnerships between science and all sectors of society
– including local and indigenous knowledge communities – for accelerated and transformative
action over a 10- to 20-year horizon. Responding to context-specific and demand-driven needs, and collaborative and inclusive leadership from around the world in the context of irreversible aspects of climate change, is critically important.
Kigali Declaration signatories call upon the climate science community to accelerate and amplify the relevance, impact and benefit of its research for science and phone number library society, enabling transformative actions.
WCRP asks its leadership, together with its partners, to:
Commit to identifying and the best shopify themes of 2024 and the most commonly implementing timely actions to give equal visibility, voice, and access to opportunity to early career scientists, marginalized scientists, and historically disadvantaged scientific communities, in the work, leadership and global influence of WCRP.
Expand the disciplinary scope of climate research and collaborate effectively with the broader global sustainability science community to bring integrated knowledge to our understanding of bulk data human systems, ecosystems, and biodiversity.
Advance trans
-disciplinarity and the effective engagement with policymakers and the broader public as partners in the co-design of research and co-creation of actionable knowledge.
Prioritize developing effective pathways for translating observation and model data into actionable climate information that enables informed decision-making and resilience building; facilitates community input; and addresses critical data gaps in cities and informal settlements, the oceans, and data sparse regions.
Advocate the principles and practices of open science and open education, and work with global science funders to support their effective adoption around the world, including in the Global South, and to raise the visibility and value of regional knowledge.
MitelChats: How Organizations Can Adapt to Changing Employee Experience Expectations
A new report by #ScienceForUkraine quantifies and assesses the adequacy of the support mechanisms in meeting the needs of displaced Ukrainian scientists. The study also explores implications for policymakers and scientific institutions for the effective design and implementation of support programmes aimed at scientists in times of crisis.
To meet the needs of displaced
Ukrainian scientists, the global scientific community spontaneously initiated various forms of support, but their adequacy has been difficult to assess. This new survey report by #ScienceForUkraine, entitled Scientific Support Offers for Ukrainians: Determinants, Reasons and Consequences, provides an urgently needed window into the nuanced factors determining the supply, demand, and success of support.
As emphasized by
The authors, despite the substantial impact of the war on Ukrainian science and the prioritization of the issue by European and US science policy-makers, there is a lack of comprehensive understanding regarding the concrete outcomes of the support programmes. To gain valuable insights from this crisis and enhance the resilience of the science sector, it is imperative to meticulously assess the effectiveness of these programmes, determining if these efforts overseas data were indeed sufficient and addressing the scientists’ actual needs.
You might also be interested in
Science in Times of Crisis Podcast how to create a glass effect in figma Discover the new podcast series from the International Science Council’s Committee for Freedom and Responsibility in bulk data Science (CFRS), which explores what living in a world of crisis and geopolitical instability means for science and scientists.
Key findings
Following the analysis of support offers from 2,400 potential hosts, the authors highlighted the following key findings:Scholarships represent the most in-demand type of support offered, likely due to the inherent flexibility in these positions when compared to other roles.
The social
Researchers seeking support exhibited virtually no preference for specific host countries, indicating a prioritization of security, immediate support, and research fit over long-term career prospects related to a country’s wealth or scientific prominence.
Q&A with the Mitel User Group’s Bob Baddeley
imperative to reassess academic policies, specifically concerning indexation in proprietary indexes as a criterion for quality.
Unfair Discrimination Against Diamond Open Access Stifles Progress
Recently I have been trying to dispel misunderstandings about diamond open access – the mode of open access whereby there are no author-side or reader-side charges. Some out there would have you believe that diamond open access cannot ‘scale’. Some also say that diamond open access journals don’t innovate. I have an example that runs counter to both of those assertions. In a recent OASPA webinar, I talked about a tale of two open access journals catering for the same authors, one of which has author-side article processing charges (APCs): SoftwareX, and the other: Journal of Open Source Software (JOSS), which does not charge APCs.
Both journals,
SoftwareX (established in 2015) and JOSS (established in 2016), are open access and have published highly cited papers, with citations reaching 15,000 for SoftwareX and 10,000 for JOSS. In addition, they publish a high volume of papers, with over 300 in SoftwareX and over 400 in JOSS in 2023, challenging the email data notion that “diamond open access can’t scale”. However, that is where their similarities end.
SoftwareX
is otherwise a fairly typical APC journal my transition from photoshop to figma with black box peer review and no transparency offered on its process. Whereas JOSS provides readers access to the entire thread of editorial handling, including peer-review reports and author responses. At JOSS we don’t just have to trust that peer-review has taken place – we can see it! The way in which JOSS leverages the GitHub platform for manuscript tracking, editorial work, and peer-review bulk data is highly innovative and adds great value to submitted manuscripts. So much for assertions about diamond not innovating! JOSS is also remarkably financially efficient with very low running costs.
However,
The Directory of Open Access Journals, recognising its quality, indexed JOSS about a year after its launch in 2017. Previously, SoftwareX had received the same treatment with an indexation about a year after its launch in 2016.
Yet two proprietary
journal indexers have not given these journals equal treatment. Scopus (Elsevier) and Web of Science (Clarivate) have accepted SoftwareX into their indexes but have refused to index JOSS, despite multiple applications from the JOSS team. At the time of writing, despite being, in my opinion, a superb, first-class journal for publishing research software, Scopus and Web of Science have not yet agreed to index JOSS.
The best solution
here is not to beg for JOSS to be included in these proprietary indexes, but rather to call institutions and departments relying on Scopus and Web of Science to review and change their policies.
Hybrid Work: Good for the Goose and Good for the Gander
Plastic pollution has become a global
environmental issue, reaching even the most pristine and
remote parts of our planet,
including Antarctica and the surrounding Southern Ocean.
Antarctica is one of the last remaining wildernesses on the planet. It is largely
unexplored and has few inhabitants
but is under increasing pressure from the human footprint. The Southern Ocean comprises around 10% of the global ocean. It is of critical importance to the equilibrium of the Earth system and exhibits distinctive and exceptional marine biodiversity, but it is now under threat from plastic pollution.
Plastic pollution in
Antarctica occurs almost everywhere, from open ocean to coastal environments, contaminating the water, sea ice and sediments around the continent and surrounding sub-Antarctic Islands. Entanglement of marine mammals and birds and ingestion of plastics by marine predators including fish, mammals, and birds, along with increasing numbers of reports of microplastics found in animals living on the seabed and in terrestrial food webs, are clear evidence of the extent of plastic pollution and a cause for serious concern.
The impact of plastic
pollution is affecting the resilience of Southern Ocean ecosystems and jeopardizing a delicate balance that has evolved over 40 million years. Plastic pollution is clearly a global concern, however the remoteness and difficulty of access to Antarctica make it difficult to investigate and quantify consequences telegram database users list on the unique Antarctic terrestrial and marine ecosystems.
Plastic pollution is just one piece of the puzzle
Southern Ocean biodiversity what is a website footer or what to write in the basement and ecosystems
are now more vulnerable than ever before, due to recent rapid environmental changes, including climate warming and ocean acidification. Thus, the unique ability of Antarctic organisms
to adapt to extreme conditions is already threatened by changes to our climate. Many of these species have narrow tolerance ranges and they are facing an additional threat from plastic pollution. Antarctic marine animals are becoming increasingly exposed to the combined presence of plastic pollution and human-induced climate change. Addressing the potential impact of plastic pollution in isolation does not allow us to fully predict consequences in years to come. It is critical to account for potential cumulative effects with other stressors. The interactions between climate change and micro- and nanoplastics are likely to bulk data magnify the potential for interactions with other toxicants, as well as lead to an enhanced susceptibility of Antarctic species to these stressors.
Plastic in the Southern Ocean is a global issue
Understanding the sources of plastics entering
from within and outside the Southern Ocean and quantifying the
scale of the problem are
essential to minimize any environmental threat to the
unique biodiversity and ecosystems of the region. Plastic found in the Southern Ocean is likely to have originated from both local and global sources, with new evidence that some items may have entered the ocean at lower latitudes, crossing perceived oceanographic barriers to reach Antarctic coasts.
#BreaktheBias: How to Support Women in Business and Tackle Gender Inequality in the Workplace
Amila Abeynayaka (Policy Researcher on Sustainable Consumption and
Production at the the IGES) and Simon Høiberg Olsen
(Senior Policy Researcher at the IGES) shed light on the limitations faced by countries in
Asia and the Pacific in actively monitoring plastics and plastic-related chemicals
– hampering the effectiveness of any future legally binding instrument on plastic pollution.
This blog forms part of a series for the IS
on plastic pollution and the Second Session of the Intergovernmental
Negotiating Committee on Plastic Pollution.Plastic has played an important role for human development.
However, its proper management – especially at the end of its life cycle- has not matched its consumption rate.
As a result, plastic pollution has worsened rapidly
worldwide with detrimental impacts to humans and nature. This needs to be addressed,
and the global community is now convening to hammer out the details of a future agreement on plastic
pollution. Regarding implementation, there are several capacity gaps
in such a plastics treaty, and bridging these gaps requires a multistakeholder effort. I
n this regard, the science community plays an important role in contributing to improving data
and monitoring whatsapp datacapacities ahead of a future plastics treaty.
In the process of establishing
An internationally legally binding landing page development. How does it work for me? instrument
to curb plastic pollution, the science community is in a dialogue on systems change to address the causes of plastic pollution. Such systems necessarily need to address both supply and demand
by combining the reduction of problematic and unnecessary
plastic use with a market transformation towards circularity in plastics. This can be achieved by accelerating three key shifts – reuse, recycle, and reorient and diversify – and actions to deal with the legacy of plastic pollution”[1]. Understanding the current situation and tracking progress requires monitoring and data across the plastic entire life cycle of plastics. Monitoring and reporting at national and subnational levels are essential for effectively implementing any legally binding instrument to curb future plastic pollution. However, at the bulk data moment, several developing countries in Asia and the Pacific face limitations in their ability to monitor and generate plastics and plastic-related chemicals.
Some of these limitations include:
Lack of Infrastructure: Many Asian developing
countries may lack the necessary infrastructure for comprehensive
monitoring and reporting of plastic products throughout the value chain and
pollution. This includes limited
laboratory facilities, analytical equipment,
and trained personnel. Insufficient infrastructure hinders
the collection, analysis, and interpretation of monitoring data.[2],[3]
Limited Financial Resources: Financial constraints canimpede the establishment and maintenance of monitoring and reporting
programs. Procuring advanced monitoring equipment, conducting regular sampling, and analyzing samples can be costly. In addition, limited financial resources may restrict the allocation of funds to monitoring and reporting efforts, resulting in inadequate data collection and analysis. These factors adversely affect the availability of FAIR .
Metro Justice: Empowering Renewed Social Activism
Looking at the Future of Transdisciplinary Research’
lays out an ambitious agenda
for science. It argues that even though working
within disciplinary siloes has been immensely
productive for science in the past three centuries, the complex wicked problems of the world today call for science to become ‘transdisciplinary’. I agree with this overall redirection of science systems. The challenges of the Anthropocene demand such impactful work by scientists.
As this report was being written
I was conducting interviews and research for another study on “Organizational and management challenges of Transdisciplinary Sustainability Sciences for the Anthropocene.” This study is based on examining organizational arrangements that have made long-term, large-scale, impactful science programs successful. The case studies I looked at included NASA’s International Space Station (ISS), China’s Belt & Road Initiative Science (BRIS) and India’s National Innovation Foundation (NIF). I am also examining university-based global sustainability research programs coordinated by Future updated 2024 mobile phone number data Earth and UNESCO’s BRIDGES programs.
Science programs at ISS,
BRIS and NIF have very practical goals. They are how to reduce website bounce rate operating in complex multi stakeholder environments or ecosystems. For example, the purpose of the ISS is creating and maintaining a space station capable of doing scientific experiments in space. BRIS managers are seeking to build infrastructure and facilities of the Belt & Road Initiative. NIF managers seek to identify and valorize grassroots innovations in the traditional knowledge sector. These action pursuits produce new knowledge and this knowledge crosses and integrates many disciplines but the most important outcomes of the pursuit are actions and impacts. Interestingly, the programs do not define themselves by the knowledge they produce, nor is ‘knowledge’ the main goal of the program. It is as if the new knowledge is almost a byproduct of accomplishing their practical goals. Most of the science managers I spoke to, did not use the term “transdisciplinary” to describe what they are doing. Some of them referred to inter or multidisciplinary bulk data inquiries, but on the whole they did not describe their work in terms of disciplines at all. However, their work is clearly transdisciplinary in nature.
Transdisciplinarity
Moniker is much more popular among academic researchers working in universities in networks such as Future Earth and BRIDGES. Many different terms show up in place of transdisciplinary science such as convergence research, team science, collaborative science, inter and multidisciplinary, translational science, action science, holistic science and even just plain ‘science’ plus additional terms in Chinese and Hindi. By centering on the disciplinary, the term may inadvertently be devaluing action, agency and impacts. To move science forward we need it to influence actions, and have impact on real-world problems. It does not matter if we call that transdisciplinary.
For Mitel Customers, There’s a New Pathway to Private Cloud
ISC Members at the Council’s Mid-term Meeting in Paris discussed how the
Council can strengthen ties with international organizations and mobilize scientists
to advocate for evidence-based decision-making on urgent global issues like climate change.
In the “ISC and the
Multilateral System” session in Paris, ISC Members also heard about the
Council’s work with the UN and other multilateral organizations since the last
General Assembly in 2021, and ongoing work to bolster the role of science at the international level.
Strengthening relationships with the UN and international organizations
The ISC’s position within the multilateral system is the top priority for the organization,
explains Mathieu Denis, head of the ISC Centre for Science Futures – a newly founded
think tank which aims to provide advice on science for policy and the future of the scientific ecosystem.
This offers a strong opportunity for ISC Members to bring the knowledge and experience
of Members into these discussions, notes ISC President Peter Gluckman.
The ISC is also working with other UN bodies on this front, including the UN Environment
Programme (UNEP), with a focus on
building trust in science on key issues like climate change. The new Group of Friends on
Science for Action at the UN, a consortium of 25 nations led by Belgium, India and
South Africa, will be an important forum for work on climate
change and other accurate mobile phone number list issues where scientific input is vital.
Creation of a Group of Friends on Science for Action at the UN
Sizable developments are underway how to make sure your pop-ups are seo friendly for improved scientific support of decision-making at the global level through the UN General Assembly Briefing on Science-Based Evidence for Sustainable Solutions, and the launch of the Group of Friends on Science for Action at the UN.
The Group’s major focus is to ensure that bulk data the UN uses evidence more effectively in policy deliberation, Gluckman explains. To do that, the Group will facilitate informal discussions and open exchange of knowledge between countries, with support and guidance from the ISC and global scientists.
ISC Members offer critical advice on urgent issues
The ISC has a unique ability to quickly mobilize multidisciplinary scientists from around the world, Gluckman says.
One of the international organizations making use of the expertise of ISC Members is the UNEP, which has asked Members to nominate experts to a panel that will identify priority environmental problems for policy-makers to address, and will advise the UN Environment Assembly – the top international body for environmental policy.
ISC Members also nominated experts and provided advice for a policy brief that informed discussions at the 2023 UN Water Conference,
My vision for the ideal marketing agency
Once the formality of depending on myself is done, it is time to put into practice everything you have learned for more than 17 years and that you believe you know how to do well.
When I thought about what my ideal agency would be like, in addition to the infinite vocation for service that one must have, I thought about what I wanted to specialize in. That is the key, to specialize, to be an expert. This is when I began to define the three pillars on which I wanted to base my agency: Inbound Marketing, Social Selling and Outsourcing of Marketing Services.
1. Inbound Marketing
Marketing automation, which is not new either (nor Heraclitus’, of course), I think is one of the bets that every marketing manager of today has to make. In B2B environments, having an automated Inbound mint database Marketing strategy will give you agility, a capacity for response and control of the relevant metrics, which are key to being able to make the right decisions.
2. Social Selling
Social Selling, or using Social Media as a key support in the sales process, is essential for any sales team that has realized that we are in 2017 (and not 1987). Sell how and where your customers difference between prospecting vs generating leads want to buy. There is a whole universe of tools and services around Social Selling, which can give the competitive advantage that all sales teams are looking for.
3. Outsourcing of services to a reliable partner
Finally, being the eyes and hands of my clients. Being someone trustworthy and reliable. That is what marketing directors of multinationals, often based in London or Dublin, think of when they think of their marketing department or agency in Spain and Portugal. And someone had to do it.
Meet mbudo: my marketing agency in Spain
Well, all this, seasoned with enthusiasm, passion, joy japan data and a touch of madness, is mbudo (I had already mentioned the name before). We are HubSpot Diamond Partner in Spain. The journey has just begun, come and discover mbudo .Of all the ways to face this challenge
It is curious the different approaches that we are seeing today in this type of process. There are organizations that focus on Digital Transformation from a purely technological point of view, putting IT management at the forefront. Many others focus it on a simple modernization of processes, where the technological component is also a major factor. Another trend is the creation of a boss of the whole thing (a Chief Transformation Officer), who usually goes about transforming with more will than success here and there.
The one that has always attract
Me the most is the one that has people as its fundamental axis. Modernizing software, a website or work processes should not be anything more than Business as Usual. Changing people’s mindset and providing them with a work environment in line with the present, that is a challenge and a true Transformation.
At mbudo we are committ to people . We believe that they teacher database should be the fundamental axis of the Digital Transformation of Companies. They should be spokespersons, loudspeakers, brand ambassadors on Social Networks and to do so they must be able to have all the resources and information available and ready to be us. Each and every one of them; from the person in charge of Reception to the CEO, including, of course, the entire sales team.
It is about immersing the company
In the world of 2017. Taking the company to the Internet and Social Networks, involving all employees. There is nothing that generates more involvement (or engagement, as they call it) in people than making them participate in the strategy. And this translates into improvements in the work environment, productivity and, of course, sales. The entire sustainability is becoming a priority company sells… and those who are also paid for it, sell better because they know how to do it using the social world and are prepar for it.
How to set up a marketing agency… and not die trying
The only constant in life is change. And this is not something new; they say that Heraclitus of Ephesus already thought about it around 500 BC.
Well, following Heraclitus’ advice (and because I had been thinking about it for many years), about a month ago, I finally did the latest crazy thing: set up my own marketing agency.
Start setting up a marketing agency
Administratively it is not excessively difficult, experts say japan data that things have improv a lot. Economically, I imagine that one day it will be profitable (at the moment, you have to pay for almost everything). From a rational point of view it may be quite dizzying, the issue of security and such but well, that’s why it’s call madness.
Facebook Ads Audience Sync
Integration with HubSpot makes it possible to manage these ads on the platform itself and collect all the information provided by Facebook, thus using the full potential of HubSpot for data processing.
HubSpot Facebook Lead Ads 2017
Facebook Ads Audience Sync allows you to retarget Facebook ads with segmentation based on your own HubSpot lists. This allows you to:
Syncing HubSpot lists with physician database Facebook audiences.
Run the same campaign profile.
Sync with smart lists for retargeting.
6. Native Shopify & Ecomm Bridge Integration
Integration with e-commercePlatforms such as Shopify allows you to integrate orders and product data within HubSpot. With the two tools connected, you can apply information from your e-commerce to implement marketing or sales actions. Includes:
Marketing Automation for steps to backup emails in outlook Ecommerce. The integration allows you to use data from the E-Commerce platform, such as the status of the sale or purchase patterns, to trigger workflows (automated action flows). This means, serving your contacts in cases of “cart abandonment”, order processing, and more.
Email for E-Commerce
HubSpot allows you to automatically design and send transactional emails.
Product and Order Tracking. Integrating orders into HubSpot as deals allows you to analyze purchasing behavior, customer lifetime-time-value (LTV), and other behavioral patterns. This allows you to create segmented customer lists and take appropriate actions for each segment.
For other solutions, HubSpot has developed Ecomm Bridge, which allows any online store to be integrated with Hubpsot.If you would like to learn more about some of the features, please feel free to contact mbudo . If you want to know more about our services and the mbudo method, click here.
How to help companies in the Digital Transformation
For those of us who have already seen a few japan data Olympics, this Digital Transformation thing is not exactly new. But that does not make it any less important and necessary in these times.
HubSpot Conversations is new in HubSpot 2017
With this tool, HubSpot integrates and contextualizes each interaction on a single platform. A conversation that can begin on Facebook can continue in a live chat or wherever the customer prefers, with all communications integrated into a single inbox.
In the very near future, the tool will include conversations via Chatbot , given HubSpot’s recent acquisition of the Motion AI platform .
3. Content Strategy
It’s been a long time since keywords were the primary focus of Internet searches. Today, search engines rank websites higher whose content is organized by “topics,” or themes, which reward engineer database quality of content over quantity of content.
Content Strategy is a powerful feature of the HubSpot platform that makes it easy to organize content by topic. It tracks your website and suggests content topics based on relevance, competition, and popularity. From here, it helps organize content into different “clusters” that optimize your website’s influence on search engines.
Instead of writing content
That revolves around certain keywords, the idea is to create content around a particular topic. This will be the main source of content, and around this topic you will create new content that supports it.
HubSpot’s content strategy helps you choose relevant difference between prospecting vs generating leads topics and discard those that aren’t. It helps you choose and structure existing content, and the tool itself suggests new content based on search engine metrics.
The idea is to get more traffic with less content.
HubSpot Hubspot content strategy 2017
4. Facebook Lead Ads
Facebook lead ads is the Facebook tool that allows you to japan data request information from your potential customers. When someone shows interest in your ad, they will see a form that is automatically filled out with the information already shared on Facebook. This is the ideal time to request more information from your potential customers, in a non-intrusive way.