After our first post on how to write for the web , we want to try to take a step towards the ABC of SEO Copywriting . Even in this case, we do not set ourselves up as authorities on the subject, on the contrary: we only try to indicate some basic notions to always keep in mind.
The Title The title is fundamental:
It makes the difference between a user who clicks and a user who abandons without reading your post. In the USA they say that the title must be “ catchy “, that is, captivating, ironic, mysterious, sometimes mischievous. At the same time, it should wink at SEO, including the keywords chosen for the article.
The Meta Title Tag
Title and title are two different things. The Title must iraq email list therefore contain the keywords of the post, including those strings of words that can most likely be searched for on search engines by users. The title should generally not exceed 60 characters .
The Meta Tag Description
The description is a sort of mini summary of the post. In reality, it is better to think of the description as the possibility you have with 160 characters to convince a potential reader to click on your post. A catchy description is the one that will induce someone to click on the post in the search engine results page and it is always the one that will allow your link to be clicked more than a link in a higher position on the page, but with a poor description…
The triad Title, Title and Description
These three elements are essential to label your post and give it the visibility it deserves. A good rule of thumb would be to insert the keyword string you have chosen in all three of these elements (possibly at the beginning of the text!). You may be wondering: what about Keywords 5. Writing for the web: headings 10 tricks to generate leads by making cold calls When composing text in html, it is important to use the different headings .
If the main title of the post is a so-called H1, it would be appropriate for search engines to insert the various subtitles and paragraph titles as H2, H3, H4 and so on. The wording to insert in the html language for an H2, for example, is: <h2>This is an h2 title</h2>. For the other headings, just change the number that appears in the opening and closing tags.
Bold, italics, bullet points and underlines
Remember to add some movement to your text by using bold , italics , bullet points and underlining . Italics are used beb directory especially to indicate foreign or obsolete words or as an alternative to quotation marks or bold type itself. Bullet points are valuable because they schematize and make reading easier; according to some SEO Specialists they are a way to represent and schematize useful and understandable information also for search engines.
Internal linking Always in favor of search engines, it is advisable to link – within your post – your previous articles : this good practice not only meets the visibility needs of the post but also of the reader, since it refers to other readings that could interest him or to valuable references to always keep in mind.