Traditional marketing is changing. While in some cases the product was the most important thing, and in others, the consumer, Human Centric Marketing focuses on the person’s character and way of thinking. As a result of the pandemic, both consumer behavior and their way of seeing the world have changed, so marketing strategies have also changed based on society’s values such as empathy.
What is Human Centric Marketing
Human Centric Marketing is a new term that focuses on developing strategies based on human values such as empathy, kindness, compassion or justice. In this way, brands have to demonstrate that they are able to listen, understand and adapt to these concerns of society and offer a service according to these needs.
human centric marketing what is it
Measure and think strategies for people, not consumers
As the classic paradigm has changed, strategies are no longer developed based on consumers, as they should not be treated according to the traditional concept. For Human Centric Marketing, the essential thing is people and, therefore, their way of thinking, feeling and living. This new type of marketing can be applie greece telegram data d in all processes and stages of marketing, research, strategy, product design, communication or sales; always without losing sight of social interests.
Defining buyer personas
One of the most effective ways to understand what our audience feel you still need to know is to establish who our buyer persona is. The buyer persona is a model of what our ideal client would be like; that is, we would have to define their personal data, age, family, daily life, job, salary, personality, habits, go cz lists als, hobbies, motivations, where we can find them and how we can help them. The more information we have, the more personalized the solution we can offer.