How many tools would you say you use in your day-to-day life as a B2B Marketer? 10? 15? A lot, right? A constant for every professional is the search for tools for project. Management, SEO, web analytics, content management… and an endless. Number of tasks and daily dynamics. Sometimes by resorting. To the opinion of other colleagues, other times by searching and researching in forums and sometimes. Based on the first results of Google when typing a couple of keywords.
We know exactly what this is about! That’s why we asked our colleagues in the sector – more than 120 have participated in the survey – to build the ranking with the Top 50 tools for B2B marketers . From email marketing applications to Social Media management, every week we will launch a new ranking with the 5 best tools for different areas. In this list you will find the best rated by the B2B marketing community!
Tactics to include in your Link Building strategy
That users who use Google or the more than 227 million searches that are carried. Out every hour end up finding and clicking on our page is the dream. Of every marketer who is working on an organic positioning strategy for their website. But this is not a question of luck and privilege before Google, but rather there are a series of algorithms interpreting the content of each web page and determining the position it should occupy based on its relevance. And this is where Search Engine Optimization (SEO) or organic positioning tactics come into play, among which is the so-called “Linkbuilding”.
What is link building?
Link building consists of using external links to other sites that act as sources of authority and are already recognized by Google when measuring quality and relevance . Basically, a connection is generated with other pages in a natural way that helps Google to score our website within its ranking.
At the beginning of 2020, Google launched an update called “January 2020 Core Update” in which 3 elements became vitally important for those working on SEO strategies for their websites. These are the terms that are included in the term EAT: Expertise, Authoritativeness and Trustworthiness .
Expertise : With this algorithm change, Google has recognized the importance of generating content with authors with a certain online reputation. Hence the importance of having recognized authors or opinion leaders as part of your recent mobile phone number data content strategy. Google will always rank content written by a relevant author first, compared to an unknown one.
Authoritativeness:
Another key element that Google’s free tool for attracting new clients – telemarketing algorithms take into account is the historical authority of a website. This is represented by the number of links, reputation, years on the web… The big work more authority a website has, the better positioning it will obtain in Google.
Trustworthiness: The trustworthiness or security of the website where a business’s content is hosted is another critical factor that will determine the results of Google’s algorithm. A secure website with positive performance, legality and updated content will always be better valued.
Link building is therefore part of what is known as Off-Page SEO. That is, all those tactics that marketers. Use to obtain quality external links or backlinks . This post by Luis M. Villanueva can help you understand it better .
How to get links for your website
In reality, it is less complicated than it seems, but it requires time because it must be a conscious exercise. On the one hand, the creation of content is not left to chance. But these links must be integrated into a text and not be “thrown” without. A context that justifies the inclusion of the link.