Cannabidiol, known as CBD, is a legal substance derived from cannabis, which makes it a controversial product when it comes to promoting it . However, a series of organic marketing strategies can help achieve a good positioning for this type of product, which is increasingly generating greater interest among the public.
What is CBD and how is the sector growing
The acronym CBD refers to cannabidiol, a chemical substance derived from the Cannabis sativa plant. However, this substance does not contain tetrahydrocannabinol , THC, i.e. the cannabinoid in marijuana that causes psychoactive or psychotropic effects. In 2020, the United Nations recognized the medicinal properties of cannabis , among which it stands out for being a product:
To treat cases of epilepsy.
Analgesic. Helps reduce pain.
Anxiolytic. Reduces anxiety and fear.
Its use is being studied for the treatment of Parkinson’s and Alzheimer’s.
Anti-nausea. Used in cancer patients with nausea and vomiting due to chemotherapy.
As a result, in recent years the number of cannabidiol products has been increasing in different formats such as oils, ointments, creams, shampoos or capsules, and so has the interest indonesia telegram data among customers.
Limitations when marketing CBD products
Due to the growing interest in the consumption of CBD products, the market is oversaturated; this has caused misinformation regarding this substance, generating confusio a attractive image is not n among potential new customers. Therefore, it is important to define a good marketing strategy to promote CBD; generating trust is essential. A key aspect to take into account when advertising these cz lists products is their relationship with cannabis, this generates a series of inconveniences to achieve a successful promotion.