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  • My pillars, philosophy and work ethic

    I remember that when I started this blog I was barely 30 years old. When I started writing advice for people who read it, I had that feeling of being a fraud. What could I recommend to someone with much more life experience? Today, things have changed. For several reasons.

    The first and most important

    Reason is that at 44 I have become a person with more life experience. Even though I don’t know everything, I can write with more judgment, credibility and, above all, confidence. But there is another reason that is almost equally important. I am not writing this for anyone but myself. It is a reflection of my personal evolution. Who was I ten years ago? That is the question I will be able to answer when time has passed. It is impossible to put yourself in the shoes of the person you were at 20, 30, 40, etc. when time has moved on. These lines will allow me to take a trip back in time that puts me in the head of that person at that moment. It is something magical.

    The beliefs I am going to share below thailand whatsapp number data have not changed much over the decades. They have rather become stronger and have gone from being an intuition to a conviction.

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    It’s my responsibility

    It’s one of the things I want my children to what are the trends for catering in 2024? learn as soon as possible. Everything that happens is my responsibility. For better or worse. If a person on my team makes a serious mistake, it’s my fault. There’s always something I could have done better in the past to smooth out or even avoid the situation.

    Having the conviction that everything that job data happens is your own responsibility allows you to take your life into your own hands. I decide about my destiny and no third party does. Thinking that parents, workers, politicians, etc. are the fault of “x” creates a victim situation and with it a prison from which it is difficult to escape. No one controls me or influences me in an unchangeable way. It is in my hands to take action and change the course of things.

    Success has a price

    Enjoyment is important, but it is not everything. Finding your passion and turning it into money is something that only very few people will be able to do. It is true that you need a goal that is big enough to be part of your personality and to allow you to move forward every day.

    It doesn’t matter what you do or decide. You will have bad days and worse days. This is where the difference is made between those who get work done anyway and those who take it as an excuse. There will also be times when you will have to make difficult decisions that you don’t feel like doing: being away from home without your family, not participating in meetings with friends, saving up and not going on vacation, etc.

    I realize that “success” has a different definition for everyone. But it doesn’t matter what your interpretation is behind it. If your goal is to make your family happy, your price will apply to another area of ​​your life. It’s an illusion to think you can have it all.

  • I don’t want this to happen to me

    I have a new obsession. My head is constantly spinning around one thing. How to run my next marathon faster. Definitely a first-world problem, which shows that I am having a good time in my professional and personal life.

    Since I am an entrepreneur, I am also thinking about how to combine my two worlds of running and entrepreneurship. I have some ideas but I am still not sure if it is a good idea or not. In recent years I have improved a lot in focusing on things and it could be that this could put me off. But what can I say? I really want to…

    Invest in marketing

    The funny thing is this too. Normally preparing for a marathon is crazy. The moment has been a challenge. And the last two weeks before running the marathon in Eindhoven I was already looking forward to not having to get up at 5am. Instead of running more Freeletics I could finally get back to my “relaxed” routine of getting out of bed at 5.30am and rolling out the mat for training.

    We have the product and it is good. The reviews taiwan whatsapp number data on Amazon prove it. But having a good product is not enough. We sell because Amazon is the platform that brings customers. Our dependence is still too great but that is what we have at the moment.

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    Investing in talent

    We have a Shopify store and we need to start how to avoid food waste in catering? getting more relevant traffic. To do this we are going to start investing, although it won’t be a huge amount. 30 euros a day is something we can do. We might even distribute that among different European countries where there is little competition.

    The key to all of the above is people. Today we cannot hire a senior who, with all his experience, can solve all our problems. We have to continue doing what we have done from the beginning: betting on students and offering a contract to the best of them.

    Investing in structure

    In the end, we also need the infrastructure job data to support growth. A warehouse, for example. We are already reaching the limits of what we can store and receive at the moment. In theory, it is an urgent issue, but I am not sure if we have the financial capacity to tackle it with force next year. In the worst case, we have to hold out for another year with the warehouse we have at the moment.

    We have work to do and it won’t be easy. But that’s why it will be fun to experience it. Let’s go for it.

  • How I do an organic traffic analysis without being an SEO in less than 60 minutes (basic)

    By popular demand I am writing this post about… No way, just kidding! But I wanted to write it because I have been reading this phrase a lot lately in many LinkedIn posts. I suspect it is mainly a justification for posting something that might cause a certain fear in the person when posting it. I have already gone through the shame phase years ago and this is also an exercise for myself so I have stopped looking for this type of justification.

    Comparison with previous years

    A drop in traffic from one month to the next can have several reasons. It could be a drop in demand in general, a seasonal fluctuation, or a loss of positions for keywords with a lot of traffic.

    So, to begin with, it is important to understand that certain falls are inevitable, and some do not even have to be bad (or good either). In the end, it is a figure and its relevance remains to be discovered.

    It is also interesting to analyze how the sweden whatsapp number data competition is affected. If you lose and they win, there is no need to look for excuses, but rather to find the root of the problem.

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    Analysis at traffic type level

    Now that we have identified the a beginner’s guide to restaurant accounting trend and let’s say that it is not a seasonal issue, we want to understand where this rise or fall in SEO visits comes from. Now it’s time to dig a little deeper.

    1. Junk or transactional traffic : there are better searches than others. “Buy yellow balloons for birthday parties” is one of those keywords that is of interest if you have a decoration store and offer that type of product. I will give you an example for a more complicated case. “Nude” is one of the keywords that generates a lot of traffic on one of the five websites that I supervise on a project for a client.

    If you speak some English you know

    That the translation is “naked”. If you do job data not offer erotic content. You are probably not too interested in it, so it could be classified as junk traffic. But if you offer makeup products, you might be because there is a well-known brand called “NudeCosmetics”. My theory is that in this case, 99% of the people. Who enter that keyword are not looking for the product. If you fall into positions with “nude” and you are in the same situation, you should not worry too much.

  • What we thought would be necessary to grow to 10 million in profit (but it’s more complicated)

    This post is one of those exercises where I want to be clearer about what we need to achieve a very big goal. The other day I did a similar mental exercise but on the level of running marathons.

    I had been able to find all the times I ran in the last marathons from 10 years ago and beyond. I thought they were already lost forever so I was happy to be able to rescue them again.

    What I didn’t remember. Nine out of eleven times I had run a time of three hours. Three minutes up and down, give or take. The funny thing is this. I have always trained with the same plan from a book I bought after running my first marathon. It was a plan to go under three hours.

    I say curious because this question crossed my mind:

    “Why have I never been able to go significantly below three hours?” And although the answer is now obvious, I had not realized it until that thought. Unconsciously I thought that by putting in the same effort I would be able to improve the result. A grave mistake, of course.

    Well, you know what? I’m making the spain whatsapp number data same mistake at the business level. For starters, I’m not being ambitious enough. We need to raise our goals a lot, but of course, we mustn’t forget this too: we need to increase our efforts.

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    Invest in product (more and better)

    This point is the easiest because it is also create new resources to increase your restaurant’s revenue the one we enjoy the most. And what makes you have a good time is easier to carry out (obviously). It also has a danger and it is this. Getting lost in things that are not essential. In the end this variable depends on another one that is above it: money. You have to invest it in the best possible way in the most profitable products. In the end job data it is as always. It is much more fun to launch new products compared to growing existing ones. The great risk that I see at this point is the following: diluting efforts. If you only increase the variable number of products you are not going to significantly increase income. In the end these will simply be diluted among more products without seeing a significant increase in turnover.

    Invest more time

    Another scarce factor is this. With more products you need more time to be able to dedicate the necessary time to each one. This means that you either put in extra hours or hire more people. Each of the two options means higher costs that in the worst case eat up the additional profit and in the end you are back to square one. More products and more time therefore is not a guarantee of success in growing our e-commerce business.

  • How we’re going to level up in 2025 (it’s not about working harder)

    It’s getting cold in the mornings. Winter is coming. The same applies to Amazon. More competition demands that we move to the next level by increasing the distance to the thousands of new sellers that start on this platform every day.

    You can never be satisfied with what you have achieved. Year after year we have to become a better company.

    Demand more from ourselves as professionals

    And this is not about working more hours. Occasionally, like now at Christmas when there is more work, it may make sense, but it has to be sustainable over time. Putting in more hours to be able to say that you work 12-14 hours a day makes little sense if these are not productive. It makes much more sense to work 8 hours but to work “full time”.

    What we have not done well in the south africa whatsapp number data past is to settle for a result that is not entirely optimal. This applies to everything. To texts or photos in listings, to sales of a product, to the behavior of people, etc. If we want to reach the level of the best sellers on Amazon, this behavior will not be acceptable. We have to raise the bar and simply not allow ourselves a work result below our possibilities and needs. Done does not mean ready or good.

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    Do less to make more

    Again, this has nothing to do with customer retention: how to increase the number of your regular customers? working hours. Yes, it is true that I was the first to say “more is more” and it can be applied to certain things. It does not always make sense to do more things. In the context of Amazon, being focused on fewer brands is better. We continue with the plan to reduce the number of companies and be very focused on the best products. This does not mean that we cannot launch new things but there must be synergies with what already exists. 80% of the focus has to be on the products that generate 80% of the profit. It is easy to get distracted by the new, which as we well know has a very powerful attraction for entrepreneurs.

    Processes (for everyone)

    Growth depends on people. All people. It will job data always be the case that there are some people who stand out, but basing everyone’s success on a few is dangerous. And even more so when those people decide to seek their luck elsewhere. Processes democratize knowledge and ensure replication when there are absences, vacations, sick days, etc. They also reduce the number of errors for those who already know how to do it. The danger is in not establishing them because for a long time it can give the false impression that it is not necessary. The lack shows up in emergency situations, but by then it will be too late.

  • What happened to AGP? Results after six months

    AGP emerged as an idea to propose an  . The feedback received to date has been very good. This is not surprising given that the value proposition is excellent: we share the risk, we win when you win.

    In order not to get caught out,  with all the partners we have signed. We are fully booked . At the moment we are not looking for new partners for AGP because we are happy with what we have. It is also true that we would not be able to handle more. In total we have signed with three companies and a fourth is about to be signed.

    We were able to start collaborating with the first one in August

    We shipped products with the second one last week and we will do the same with the third one between Friday and Tuesday. In terms of turnover, we are about to exceed 30k with a contribution margin on the way to 4k. We obviously don’t want to stop there, especially considering that the busiest season for the vast majority of our products is now starting.

    We can be happy. In some cases, the singapore whatsapp number data process has taken more than two months, which was what we had stipulated at the time. Despite this, it is good to have followed the planned steps. We have gone slowly but surely.

    Let’s see how the collaborations go looking six months ahead.

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    Technology that will make us fly

    This Friday I have to make the what future for catering and hospitality? Interview with karen serfaty final decision. There are two options and I have to choose one of the two. Today, Thursday, I have to block some time to think about it one more time. Implementing plenty or JTL will give us wings. Not at the beginning because it will be a lot of hassle, but throughout 2025. It will be then that we will have new processes and automations in place that will allow us to sell more, in more places without having to invest a significant amount of time. decemba also needs to establish itself in our processes. It will be the third year of development. We have never done it with the strength it requires. We are going at our own pace.

    Weekly goals

    Above all, this latest consulting project job data has made me realize how little goal-oriented we are. It has to do with demanding ourselves. We have set monthly goals, but achieving them almost seems optional. Sometimes we reach them and sometimes we don’t. This type of behavior will not be acceptable by 2025. If a goal is set, it is for a reason. We will have new processes in place that will allow us to be closer to or even above the ones we set for ourselves.

    As I always say, “we have work to do.” But that’s where the fun lies.

  • Mistakes made by billing 20k in two days with 4k profit in the last Prime Days

    Last week was Prime Days. It was before the big Christmas sales days and honestly we didn’t take it too seriously. We did the essential things that need to be done during these dates, which in the end is about choosing products and discounts, but we didn’t have high expectations.

    Mistakes made on the last Prime Day

    Looking back, I wonder saudi arabia whatsapp number data why. Why wouldn’t Prime Day produce good results? When had it disappointed us before to think this way?

    • Not reviewing products in detail : We have surely lost sales opportunities by not reviewing products in detail as we have done in recent times. We have changed our routine for this important sales day without any reason for it.

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    Not reacting immediately :

    There was a possibility to add more products understanding the types of sites. Full list while Prime Day was going on and we decided to do so. We chose two or three products but then simply forgot to execute. Once again this shows that we have not taken it seriously.

    • Not planning price increases and decreases : In order for Amazon to display a discount, there must be sales with a higher price for 30 days. If you don’t plan ahead, you won’t be able to achieve the desired discounts on Prime Day.

    What we have learned (even though we already knew it)

    The journey towards a turnover of 10 job data million requires respecting the process. Every step is important and Prime Day is certainly an important milestone. Taking great care of yourself on the day of the marathon doesn’t mean you’ll be able to run a good race. That’s why it’s not just about how much you’re going to make at Christmas that matters. Although in our case it’s very important, the rest of the year we make 50-60%.

    It’s a perception issue

    You have to respect every day in the sense that you have to rise to the occasion regardless of whether it’s Christmas or not. Not taking Prime Day seriously is not acceptable if you think about it. You have to act every day as if it’s Christmas. If you have that attitude, the year will be good.

    We had a “weak” moment, but it wasn’t a drama either. Sometimes these small missteps can make the difference between reaching a goal or not. In my case, I ran the marathon this past Sunday. My goal was to go under three hours and my official result was 3:00:01. Reaching or not reaching a goal is sometimes a matter of millimeters or seconds, as in my case. In the 42km, I ran one or two steps slower than necessary, but that was enough. The same thing can happen at Amazon.

    Stay tuned.

  • What future for catering and hospitality? Interview with Karen Serfaty

    Hello Karen, what can you tell us about the Food Hotel Tech show?
    Hello, I am the founder of Food Hotel Tech (FHT), the trade show for technological and digital innovations dicat to the hotel and catering industry. FHT was born in 2017 in Paris and has already had 3 itions

    In your opinion, what will this pandemic have chang for the restaurant and hospitality industry?

    Parisiennes and a #Miterranean ition (at Nice qatar whatsapp number data Acropolis) which were all very successful. It has now become a major and unmissable event for professionals wishing to understand their digital transformation and meet the new nes of consumers.

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    The hotel and restaurant sector was said to be behind in its. Dgital transition and we can say that this is no longer the case: things have accelerat incribly and we have seen click & collect. QR Code menus, contactless check-in and mobile payment flourish in a. Tvery few days in many establishments. The ne to adapt to the health crisis has act as an accelerator and has highlight 6 wordPress plugins for building an email list the contributions of digital technology, both in the back office and in the front office, even if the latter is necessarily more visible.

    The situations vary greatly and we must not forget that the economic crisis that accompanies the health crisis has had disastrous effects on the sector. Nevertheless, many cell p data professionals have been able to adapt and have shown great agility. Even today, even those that have not yet reopen, I am thinking of many Parisian hotels for example. Aare already implementing solutions to prepare for the recovery.

    How do you think restaurants and hotels have cop with the crisis?

    The opportunity today is to integrate new tools more quickly. We must take advantage of them, and of course come and visit Food Hotel. Tech to discover a complete and relevant panorama of tech & digital innovations.

  • Customer retention: how to increase the number of your regular customers?

    Most businesses focus on acquiring new customers when looking to grow their profits. They channel all of their advertising spend into reaching and converting a “cold” audience. While expanding your reach is important, many of these businesses end up neglecting customer retention to their own detriment.

    Enter the new era of retail

    In this article, we’ll take a closer look at customer switzerland whatsapp number data retention, including how to calculate your retention rate, why it’s so important, and strategies you can implement to increase retention across the board.

     

    Discover in this free guide the benefits of launching an omnichannel sales strategy for your store.

    Download the guide for free

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    What is customer retention?
    Customer retention is the act of keeping people who return after their initial conversion as customers.

    What you want is not for every customer to discover your product, think it’s great, and only buy once: you want loyal customers who come back again and 7 best wordPress form builder plugins of 2024 again, and who love your brand so much that they sing your praises to their friends and those around them.

    Why is customer retention important?
    You want your retention rate to be as high as possible. Not cell p data only does this ensure maximum profitability, it lets you know that your marketing is solid, the quality of your product or service is strong, and your communications are targeting the right audience.

    Customer loyalty is the best way to grow your business at an affordable cost.

    A high retention rate also increases profitability. You don’t have to run costly campaigns that push users into the digital sales funnel with every purchase, allowing you to reduce ad spend on your acquisition campaign.

    When you market to repeat customers, you have a 60-70% success rate , compared to a 5-20% success rate at most when selling to new customers. It also costs  5-20 times less to retain existing customers  than to acquire new ones.

    What is customer retention rate?
    This rate tells you what percentage of your customers you retain (or return to you) over a given period of time. It is the opposite of “churn,” which tells you how many customers you have lost over a given period of time.

  • Create new resources to increase your restaurant’s revenue

    The coronavirus pandemic has led restaurants around the world to temporarily shut down their table service. As many restaurants have chosen delivery and takeout as their primary source of revenue to survive, we have seen restaurants diversify and explore other non-traditional revenue streams.

    Although these additional revenue streams started as temporary efforts, they are becoming permanent offerings at many restaurants due to their success.

    The offer of meals to prepare

    We asked restaurateurs across North America what poland whatsapp number data non-traditional revenue streams they’ve launched in the wake of the pandemic. Read on to learn how restaurateurs have regained stability through:

    Selling products
    The creation of a cookbook
    The sale of grocery products

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    Let’s dive right in!

    Reinvent your business for short and long term success.
    As the restaurant industry slowly reopens around the world, owners and managers are facing a whole new set of challenges. Download our free guide and learn why i don’t use social media how to build a more resilient business post-pandemic.

    Branded products
    Selling branded merchandise is a great alternative for restaurants looking to turn a profit. Merchandise allows customers who don’t live close enough to regularly buy cell p data your food to still buy something from you.

    “People who were far away but saw us on media started buying merchandise just to support us,” restaurateur Brittney Valles said in a phone interview.

    Download the guide

    Her restaurant, Guerrilla Tacos in Los Angeles, sells T-shirts and hoodies on-site and through its online store . During the pandemic, Valles said she’s noticed an uptick in merchandise sales outside of Los Angeles.

    So what should you sell in your restaurant? T-shirts, hats, aprons, and shopping bags are popular product ideas. If you put your logo on your products, it can also serve as an advertisement for your restaurant.

    Inspiration
    Elena , an Italian restaurant in Montreal, has a vibrant online store that sells socks, sandals, water bottles, coloring books and more.

    “Our products have always been a pretty big part of our marketing,” Elena CEO Ellen Eamon said in a telephone interview.

    The restaurant launched several new products during the COVID-19 shutdown. Eamon says the team had more free time to create new items.

    “It’s really fun to see everyone buying things online and seeing them on Instagram. Our merchandise is in all these corners of the world where you wouldn’t necessarily expect it,” she says.

     

    From left to right: A t-shirt from an Elena/Pumpui collaboration in New York, a bag in Scotland and a t-shirt in Istanbul

    What is Eamon’s advice for adding merchandise as a revenue stream during the pandemic?

    “Make sure you’re proud of the products you’re putting out there. Everything we’ve done has always been in line with our values ​​and aesthetics.

  • A Beginner’s Guide to Restaurant Accounting

    Tasty food, exceptional customer service and exceptional dining experiences: that’s probably why you started loving the restaurant business.

    So it’s understandable that  ”  the rest  ” – anything related to accounting and bookkeeping – doesn’t motivate you as much as your great passion.

    You will find useful advice on:

    But let’s dig deeper. In fact, managing your finances philippines whatsapp number data well can help your business realize that passion that motivated you in the first place.

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    That’s why we’d like to walk you through some of the common terms, reports, and processes for understanding accounting and restaurants . Whether you’re curious about how to keep track of books or you’re working with an accountant, this guide is here to help.

     

    The Numbers You Need to Watch
    Useful Reports for Restaurants and Accounting
    Accounting processes you need to master
    Now let’s get to the heart of the matter.

    Reinvent your business for long-term success
    As the restaurant industry prepares to reopen, owners and operators are facing a range of new challenges. Download our free guide and learn how to build a more resilient business post-pandemic.

    Download the guide
    Let’s start with expenses.

    “Restaurants operate on incredibly 5 reasons why it is better to order design from freelancers tight margins,” says Paul Miller, a CPA and managing director at law firm Miller & Company . “With the minimum wage and overtime increases, it’s become even harder to turn a profit. Also, you’re dealing with perishable goods, and seasonality impacts a lot of your operating costs. And owners need to be aware of those expenses. You need to cell p data pay attention to every  cost—fixed, variable, and mixed .”

    Keeping an eye on restaurant expenses

    For anyone doing their own accounting, this means keeping careful records and keeping a close eye on their tax obligations. “  If you’re doing your own accounting, you need to be aware of the need to track payroll taxes, sales/use taxes, and properly allocate expenses between different types of income and expenses,” says Dennis Laporte, CPA and CEO of accounting firm  UHY .

  • How to avoid food waste in catering?

    Food waste in the catering sector is a problem with various repercussions, affecting social, environmental and, above all, economic dimensions. In a context marked by price inflation, reducing waste and food surplus represents a valuable opportunity for savings.

    Take control of your inventory with Lightspeed Inventory

    Today, restaurateurs have a multitude of tools to new zealand whatsapp number data combat food waste . It is up to them to select the most suitable ones for their establishment in order to effectively reduce waste on their scale.

    With our colleagues from Guestonline reservation specialists , we decided to look into the subject. Discover in this video and below how the Lightspeed restaurant POS system can help you reduce your losses and increase your turnover  ! For practical and concrete tools, continue reading the article.

     

     

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    Optimize your inventory flow, plan ahead and reduce waste.

    Learn more
    First of all, it is crucial to highlight the scale of food waste in France: more than 10 million tons of food are wasted annually, which is equivalent to a financial strange seo portfolio or questionable website promotion services waste of 16 billion euros and the emission of more than 15 million tons of CO2 into our environment, according to a study carried out by Ademe. This problem also concerns restaurants, which throw away nearly 2 million cell p data unsold meals each year, according to Statista data for the year 2021.

    A large-scale phenomenon with multiple repercussions

    According to information provided by the Ministry of Agriculture, nearly 20% of the food produced in France ends up in the trash, which is equivalent to 150 kg o

    To combat food waste, restaurateurs have several smart options. First, they can rethink their menu by offering a smaller selection of dishes and maximizing the use of the same ingredients for different recipes. Another approach is to offer smaller portions or let customers choose from a range of different sized dishes, while preparing meals only when ordered, thus avoiding the unnecessary preparation of unsolicited dishes.