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Tag: Telegram Content

  • Free tool for attracting new clients – telemarketing

    The field is filled with  What promotion channels are you currently using? Overheated niches of online advertising Look for alternatives now Attract clients by phone Target audience by precise targeting An advertising tool without competitors Cost of cold calling Many people forget about one of the most effective channels for attracting clients — telemarketing . And by the way, the possibilities of accurately selecting a target audience for this channel in some niches. 

    What promotion channels are  the field is filled with you currently

     

    The field is filled with I’ll try to guess, because here you don’t need to have the gift of foresight, but just have statistical data: Yandex Direct, VK Target, myTarget… These are the tools that almost all business owners use to promote their goods or services, thanks to the ability to quickly launch and set up flexible targeting.(especially B2B) can be much higher than if you were to launch advertising on the Internet. This article is about why you need to think about using “cold calls” as an additional tool for attracting clients.

    Overheated niches of online advertising

    It is no secret that Internet marketing has been a fundamental means of promoting any business in the last decade. Even an offline product. And it will continue to develop and attract entrepreneurs with its accessibility. But this accessibility is obvious only at first glance. Warning, possible contraindications! Any popularity and excessive interest around any object always causes “contraindications”. In the case of online advertising – an overheated market. Once “simple and accessible” suddenly turns into “labor-intensive and expensive”. As a result, the cost per transition to the site increases, applications become fewer, and the return on marketing investment indicator, as a result, also decreases. And it all started so well. ere are typical examples of the most expensive

    According to the Internet portal A dIndex.

    The list is very short. And of course, these are not the only niches where advertisers are so aggressive and hungry for money. You can check the data and estimate the approximate advertising budget for your niche (if you have not yet managed to launch contextual advertising) using a special advertising campaign forecast tool in your Yandex Direct personal account .You can check the number of competitors in Yandex Direct contextual advertising for your84 ads foundNumber of ads for a given query in Yandex paid search advertising. See the line on theright side of the screenshot.

    Please note that it is best to perform the

    Analysis on weekdays during business hours. Otherwise, some advertisers will not be included in the results due to the settings of their advertising strategy. Yes, and what’s difficult: select keywords and target audience, write catchy ads, put a creative picture the field is filled with  replenish the budget and that’s it. Traffic to the site has started. This is exactly the recipe for a quick start that almost all novice advertisers and optimistic highly motivated startups, who have not yet learned from their own experience, find. niches in Yandex Direct search.The written-off price fluctuates on average from 300 to 800 rubles per transition . Yes, and this is only the transition to the site, which does not yet end with an application, much less a sale.

    Reference: infobusinessmen did a great job

    The field is filled with of pushing Direct and Adwords advertising systems to the masses in the recent 2014-2015, telling everyone that it was cool and simple. The growth of activity is confirmed by the representatives of advertising systems themselves. Paid courses on setting up advertising campaigns say: if you are just starting a business, then your responsibility is to be able to set up Direct. Even a new profession appeared on the market in connection with this boom in the advertising market – a directologist. In general, now a large number of people know how to set up contextual advertising, but not everyone 

    Of course, if you have a very narrowly specialized product

    The field is filled with with minimal competition (but in a market economy this does not last very long), then Internet promotion is a magic tool for your business. The same applies to large, well-known brands with huge advertising budgets. These two types of advertisers live and develop by their own laws. They are deviations from statistical data, and according to the laws of statistics, they cannot be taken into account when drawing conclusions about the general population, so as not to get the “hospital average.

    Look for alternatives now

    While competitors are marking time…
    “Cold sales” is one of the most underrated, but effective promotion channels
    The field is filled with Many advertisers germany telegram data  faced with such a situation, begin to select new ways to promote their products in order to somehow stand out and strengthen their influence on the market.In such cases, it is necessary to test different promotion methods. Choose those with higher return on marketing investments, and reduce investments in other less effective campaigns.

    Attract clients by phone

    Telemarketing is the sale of goods and services via telephone. Telemarketing is also characterized by many with the term “cold calls”. This is partly true, but cold calls themselves are only one of the varieties. Telemarketing allows you to reach the end consumer, conduct personal negotiations with them, tell them about the advantages of the product being sold, identify their interest and close a deal. Unlike Internet marketing, there are no long sales chains : advertising-website-phone-website-sale. With just one phone call, you can reach an interested client and negotiate a deal. There is no need for a beautiful landing page to launch cold calls . Instead, experienced operators, properly prepared scripts and scenarios for handling objections play a role here. And all this is launched much faster!

    Target audience by precise targeting

    If you have previously had to set up targeted advertising on VKontakte and my Target, or select key phrases for contextual advertising, then you are probably familiar with the possibilities of defining the target audience. Here we can choose from typical geo, gender, age and demographic characteristics to more complex parameters for income, social status and interests. The last of this list are determined by advertising systems using their unique, inaccessible algorithms.Can telemarketing really compete with the above mentioned parameters for determining the target audience?.
    germany telegram data
    You bet! Competent telemarketers, in order to achieve maximum efficiency from their calls, pay very serious attention to the selection of the contact audience base. And they are not at all deprived in their choice.Advanced call centers will have no trouble finding the contacts of an individual selling his personal 2007 Toyota passenger car in Kr the field is filled with asnodar for 400,000 rubles . Or a procurement specialist at a metallurgical plant in Chelyabinsk, whose turnover is at least 50 million rubles per month . How many target audiences did you count in these examples?As with any marketing campaign, you should start by defining your target audience. If you already have a clear idea of ​​your potential client’s profile, then cold calls will be useful to you right now. And only then start launching any advertising activity.

    An advertising tool without competitors

    Consider how many of your competitors what is an internet service provider spam filter and how does it work? use telemarketing ? If not, then the entrance is “free” for you right now and there is an opportunity to ensure maximum efficiency and marketing return.

    Cost of cold calling

    The question that will certainly interest every advertiser is: how much will it cost and what specific result can be expected? To answer this question, two options should be considered.
    The first is classic call center services with payment per minute . Operators will call the contact audience, offer your product within the ordered tariff of minutes. For example, you ordered 1000 minutes of negotiations.  As follows from this, no one can guarantee you an exact result from these 1000 minutes. Everything depends on many factors: the quality of the selection of databases, the conversation script, the mood of the
    operator, the quality of the product itself, etc. In such cases, statistical data comes to the rescue, and even then very averaged by niche. For previously implemented projects of the selected call center. After all, each project is unique and until the last moment it is unknown how everything will work out with your product or service. Based on these statistics, you can create a simple sales funnel and preliminarily. Estimate the return on this advertising campaign. Speaking in numbers the average. Cost of 1 minute of conversation with a potential client in call centers is about 11 rubles. But there is no guarantee of success here.

    You can not predict anything and not hope that you

    will suddenly get lucky. Rational entrepreneurs think differently. They must be confident in every ruble they invest.
    This is exactly why there are pay-per-result call centers — the second option . Here you order not a package of minutes, but the number of warm material data clients you want to receive. And how many minutes the telephone communications will take will not bother you at all. This approach to work encourages call center employees to work more efficiently at all stages and 100% guarantees the result to the.

    customer, since all requirements for deadlines

    quantity and quality are fixed in the contract.
    Of course, the second option is more interesting for responsible entrepreneurs, since you can know in advance how many potential clients will be received and how many of them will turn into revenue. That is why the technology of payment for the result has been successfully conquering the market in the last couple of years . Follow the link and find out why – there are at least 7 reasons for this.
    This article does not  the field is filled with ncourage you to turn off all your online advertising tools. No, you should never do that! You need to work with them on an equal basis with others, monitor changes and constantly develop them. Do large companies limit themselves to one channel for attracting customers? Stick to a comprehensive approach to advertising. The synergistic effect is a powerful thing.

  • Why Cold Calling Should Be Pay-Per-Result

    Please enter a valid name A guaranteed result, which is secured by a contract2. Only targeted calls to potential clients3. You define your client’s criteria yourself4. “Garbage” applications are excludedIn case of B2BIn case of B2C5. Improving scripts6. Monitoring the work of operators7. The catch-up effect of telemarketing Telemarketing is one of the key tools for attracting new clients today. 

    As you know: if there is Please enter a valid name  demand, then there is supply

    Please enter a valid name Not vice versa. And the demand for france telegram data  customer acquisition services with payment for results has grown very significantly recently. After all, more and more entrepreneurs are becoming more literate in matters of lead generation , trusting less “on the word” and trying to protect their finances more, in the conditions of not the most stable market situation.Below we have given 7 reasons why call center services are now in such high demand.

    It is worth noting that CPA call centers

     Operate on a completely different principle. Here you pay for specific clients, not for the process of attracting them, as was previously the case . As many potential clients as your business needs – that’s how many will be brought in. And at a price that will not change during the project. Even if the call center’s communication costs increase or the conversion rate for the project turns out to be lower than expected.As you might have guessed, such telemarketing companies cannot include fixed profit values ​​in their financial model. A separate project may be profitable, another unprofitable. Everything depends on many factors. First of all, on the conversion rate of the product itself.

    For one product, you can call 1000 minutes

    Please enter a valid name and close 50 clients, for another, even 5000 minutes will not be enough to get the target number of potential clients. And operating expenses will not go away: you have to pay for communication in both cases.That is why not all projects in a row are accepted for work, but only those for which the call center itself can guarantee the result to its customer. Otherwise, why work at a loss and constantly return the money.It would be fair to say that we had a couple of projects where we had to return money because the forecasts didn’t come true. But that’s fair.Also read a special article where I explain in detail which orders we do not accept and for what reasons.

    2. Only targeted calls to potential clients

    Just imagine the cost items of call centers, and you will understand that making wasted calls to a poorly selected contact base is no fun. After all, no one will pay them for the call process (in comparison with other payment formats ). And the account will have to be closed before IP telephony.
    Call centers are not interested in wasting time on results and increasing their expenses on “empty” calls . Therefore, special attention is paid to the selection of a high-quality contact base.
    In turn, they do not pay their operators for minutes of airtime. If the operator distinguished himself and attracted a potential client, he received his reward.

    3. You define your client’s criteria yourself

    Please enter a valid name by attracting clients with payment for results, you independently establish the portrait of your target client. And you will pay only such clients.Let’s say you have a B2B medical checkup service . Obviously, your potential clients are*:legal entities with a fleet of 20 vehicles and full-time staffenterprises with hazardous/harmful production with a staff of 20 or more people
    The decision-maker in both cases is necessarily either the chief engineer for maintenance and safety or the general director. a real example, based on one of the projects we have implemented
    france telegram data
    If something went wrong and the client turned out to be completely “off” – you won’t have to pay for him. I’ll be honest, such situations arise in almost every project, 5-10% of contacts are not targeted. But there is nothing critical in this, the operator will definitely find new ones to replace those who do not meet your requirements.

    4. “Garbage” applications are excluded

    If you have been in the lead generation of digital marketing for a long time, then you probably know about unscrupulous CPA networks , traffic arbitrage or so-called “affiliate programs”. The point is that you also set requirements for the target client, dozens of “partners” send advertising traffic to your landing page and for each target action you pay a reward to the “partner”.
    All this is almost automated. It is not uncommon here that 60-80% is “garbage” that is artificially inflated by the “partner” himself. Let’s say they asked to leave a request on a friend’s website, and the friend asked his friend, and so on down the chain (only the scheme is a little more complicated). In Internet marketing, this is a big problem. And you can’t get away from it by trusting someone to attract clients with payment for the result on arbitrage platforms. You just have to check each lead and spend time proving that you are being fooled.

    In case of B2B

    Please enter a valid name An unpleasant picture, you must admit. But in an effective call center such a problem will not arise. Why? We will answer now. what is a phishing test and how can it benefit your business?  an example of a targeted contact base.This very contact base is the key to trust. You can always check.

    The B2C segment, as a rule, receives “live clients” – those who come to the office to provide services, consultations, calculations, etc. We have a dozen clients with whom we have worked and continue to work on the ” Appointment Appointment ” service, within the framework of which we bring individuals directly “to the door” of the Customer’s company.

    Please enter a valid name For example, this is convenient for Dentistry , Photo Studios , Taxi companies . Read our cases about work in these areas using the links provided.

    You will say that anyone can come – those for whom the service is not relevant? Okay, you go to the Dentist if there is no need? But will you go to an interview in a taxi if this is not your profession?
    One of our clients once told us:

    worked with Call Center “X” and half of the transferred “clients

    were fake in the role of employees of the same Call Center.
    It won’t be difficult to figure out such a scam.Taking this opportunity, I will say that in our call center all operators work remotely in different cities: it will not be very profitable for Marina from Chelyabinsk to go to Moscow for an interview at a taxi company.

    Improving scripts

    Let’s start from the benefit of each action for material data  the call center itself. As noted earlier, it is in their interests to complete projects in fewer minutes of airtime. Scripts are an important tool in “cold” calls and one of the factors that directly affect the result of these calls. The supervisor, analyzing the consumer by listening to operator calls and improving scripts, thereby:
    Increases call conversion → reduces communication costs → increases net profit
    Here is a direct interest in iterative improvement of your tools on each project. And when you come across headlines from regular call centers with payment per minute, like:
    “We are constantly working on scripts to increase your conversion”
    This always only causes laughter.

     Monitoring the work of operators

    Supervisor is a serious and important position in telemarketing. The supervisor monitors the work of their operators, listens to their calls, works with each one separately, prompts and draws attention to mistakes. In general, prepares them for the best call!

    As you may have already guessed, the principle here is the same as in the previous point.

    There are different ways to charge for call center services . And here we will explain in detail why the technology of payment for results in the last 2 years is the most advanced format of cooperation and not only with a call center, but with any agency.
    Working with operators is another lever for increasing conversion. That is why it is also beneficial for call centers with pay-per-result to perfect this point.

    The catch-up effect of telemarketing

    I’ll tell you from our practice. We completed a project – brought in the ordered number of warm clients, the customer accepted and everything is great. But the requests still keep coming and coming: someone calls the customer’s inbox (using contacts from the commercial offers that we make ), someone continues to write to the operator’s email asking for an invoice.
    Another example:A case study on a cargo transportation project for commercial organizations – read more here .Of course, you won’t have to pay for these clients above the norm! This catch-up effect will always be there . It’s like with TV advertising: it lasts only 10 seconds, but stays in your subconscious for a long time. And the decision-making cycle is different for all consumers. Therefore, all those who “mature” after the project is delivered are no longer charged . Thus, the price of 1 warm client will ultimately be even lower than indicated in the prices for attracting clients .
    Angelica Popovichevaof Call Center RocketCallThe process of any work must bring a specific and tangible result. Otherwise, what was all this started for?

  • 8 Tricks of Unscrupulous Call Centers

    field field is filled In this article turn again to our entrepreneur Vitalik, who was already the main. Character in the article about call centers on a per-minute basis .For those who haven’t read our previous article, we’ll explain: Vitalik is our fictional character, who has tried 5 types of call centers in his IT business and still hasn’t found a suitable option for himself.He is still willing to invest some money in the call center to get warm clients for his business.Here we want to tell you about 8 sins of the call center market .

    8 sins of typical telemarketers: field field is filled

    field field is filled Per-minute billing and rounding up to whole minutes They don’t contact the decision maker They don’t even finish warm clients Paid pilot project Prices for services are not known in advance Minimum-high order value They overcharge for project preparation They don’t return money in case of failure

    1. Per-minute billing and rounding up to whole minutes

    field field is filled Per-minute billing is an algorithm for outgoing calls, in which you, as a Customer, will pay only for the cost of “voiced minutes”. At first glance, it seems like a good deal due to the low price: 11 rubles per minute on average. All prices can be found .Everything would be fine, but when  denmark telegram data you are presented with the final bill for the work, all the “magic of the low price” disappears. With per-minute billing, seconds are rounded up to whole minutes , and not according to all the mathematical laws of rounding off numbers, but always up. In addition, of course, the following are counted:

    2. They don’t contact the decision maker

    field field is filled Namely, they communicate with secretaries and offer your product to them without reaching the final decision maker. Of course, you can’t expect sales from such contacts. In the case of per-minute pricing, this will be an expense for your minute package.
    There are also call centers that work for calls made, not minutes. We also talked about them in this article . In this case, you simply pay for the number of calls without reference to minutes. Let’s look at a detailed example:
    The call center “The Most Successful”, let’s call it that, offers Vitaly to call 500 contacts and guarantees him a 5% conversion for 37,000 rubles. 25 potential clients at the exit – seems not bad. But in reality, Vitalik faced the fact that the 500 contacts included conversations with secretaries and just managers – everyone who does not make a decision on the product. Vitaly paid 37,000, and received 25 dubious contacts. Why dubious – read the next point.

    How to avoid falling for this trick

    field field is filled Use the advice from point #1 – look for call centers that charge for clients (for warm clients). In addition, approach the issue of determining your decision maker very carefully and clearly indicate to the call center project manager: with whom the call  – it’s time to end the conversation and start looking for another telemarketing company.should be charged and that you do not intend to pay for secretaries. If they tell you that no call center will agree to such conditions
    denmark telegram data

     They don’t even finish off the warmest clients

     

    It happens that during the first communication with a potential client, the operator hears that the contact is very interested and there is a high probability of a deal with him.Some call centers have such an option as sending commercial offers, price lists and other materials on your product to such interested contacts so that they can get acquainted with it in more detail and calmly make a decision.But what happens next? That’s the thing, nothing . The commercial proposal was sent, and then Vitaly, go ahead and do it yourself . The result of negotiations for most unscrupulous call centers is a positive response to the offer to send information by email. And what happens next is of no concern  field field is filled to anyone except the Customer himself. At the same time: Consent to send a commercial by mail is in no way a confirmation that the client at least has a need , not to mention a desire to pay for the offered product/service;
    Often, “ send by mail ” is a standard emergency webmail:why not do without it?  excuse . It’s good if your CP goes further than the secretary. At the same time, most will not even open the letter. And for Vitaly, this “client” will be in the promised conversion of 5% (according to the example with calculations from point.

    Our hero will have to work through

    all the clients who received the CP and find out their intentions. And it will save a lot of money on the budget! Example of a report:field field is filled Seconds of connection with the subscriber: voice greeting, waiting for connection, etc. Conversation with the secretaryWe discussed these and other points in detail in the article about call centers with pay-per-minute rates .How not to fall for this trick?Look for call centers without per-minute billing.Do such exist? Read to the end and find out everything.

    An example of a visual report of an email newsletter via the Unisender service

    How not to fall for this trick?
    The advice is the same: look for call centers with payment for results . It is only in their interests to conduct a full warming of clients, call back after sending materials and bring interested clients to a positive decision. This is the only guarantee that you will get real warm clients.

     “Pilot project” for your money

     It consists of the fact that operators will also call X contacts (see point No. 3), then calculate the conversion and cost of one potential client, which they will ultimately tell you after the test. Who pays for the test? Of course, you do! And it’s not a fact that the price per client after the test will suit you. But you’ve already paid for the test.
    How to avoid this trick?Look for real telemarketing services with pay-per-results , who do not conduct pilot projects to find out the conversion of the product. Is it possible? Yes, you can find out more in this article .

     

    For example, you followed

    our advice and material data  found an interesting offer from a call center with payment for results . But it is unclear how much it will cost. Doesn’t this seem suspicious to you?  One has one set of conditions, another – another . Where it is more complicated, there is a higher price, where the project is easy, there is a different price. It is even unfair…
    For the sake of purity of the experiment, Vitaly asked Yandex: ” call center with payment for the result And to find out the price, you must first leave a request and talk to the manager. Who will then improvise and come up with an individual price for you immediately or at the second contact.

    How not to fall for this trick?

    Look for a call center where the prices on the site are publicly available. This way you can calculate the cost of your project in advance and calculate the effectiveness of this attraction tool.Our call center hides nothing from clients. Transparent rates are available on the page. And also a special calculator that will help calculate the efficiency of investing money in our client attraction tool. Try it!— Anzhelika Popovicheva , CEO of RocketCall call center

    6. Minimum order value

    Let’s look at a real example again to be as objective as possible.
    Look at the screenshot (Text with the word “ATTENTION”). It turns out that if you want to work for the result, then in individual call centers it will cost you at least 100,000 rubles. At the same time, it is still not clear what you will get from this telemarketing.
    Or there are cases when you want to try a minimum volume first, and then, having assessed the quality of the clients, take larger packages. This is generally reasonable on the part of the Customer. But in this example, Vitaly will have to pay 100,000 for a pig in a poke.

    How to avoid this trick?

    Look for companies that offer specific packages or are willing to offer a minimum volume. n our practice, we use tariffs that start from 50 warm clients. There are such clients for whom this is too much, or who are still not very familiar with our company and have doubts: for them, we meet halfway and agree on individual volumes. After that, as a rule, clients order larger volumes.

    — Anzhelika Popovicheva , CEO of the RocketCall call center

    They overcharge for project preparation

    Before starting to implement a project, call center coordinators and supervisors must study the product, understand all the subtleties and nuances, prepare a script, and write out how to handle all possible objections.There is no talk of any clients yet.
    How to avoid this trick?Look for companies that offer a single payment for preparation, which does not depend on the uniqueness of your product.

    Yes, yes, it happens. You paid money

    hoped to get clients, signed a contract, and in the end, nothing. Not only did you not get clients, but you also lost your entire budget. We found a small example below. If you are seriously looking for a good call center , then it will not be difficult for you to find this and other similar reviews: How to avoid falling for this trick? Carefully read the service agreement. It should clearly indicate the Contractor’s obligations to the Customer. And regulate the procedure for actions in case of non-compliance with obligations.

    Many assured Vitaly that no one would

    work for the result, since it is financially unprofitable for the call center .However, everyone knows the truth:if there is demand, then there will be supply!Angelica PopovichevaHead of Call Center RocketCallAnd there really are companies that do not follow the market and needs.Nevertheless, such an offer has appeared and copes with its task – a call center without payment per minute . Follow the link and see for yourself that real payment for the result exists. And those who are not aware and make excuses – send them to us, let’s talk!

  • Lead or warm client: what is the difference and who is better

    please enter a The difference between a lead and a warm client in the diagram Who is a lead? Lead in case of cold calls A warm client is a more liquid asset The difference between leads and warm clients Who is a lead? Who is a warm client.

    These questions are please enter a  of concern to many business owners now

    please enter a And they began to arise after many companies began to use the phrases. Lead and “Warm client” in their service offers, without understanding their critical difference . Let’s figure it out. Now we will tell you everything and show it on the diagram that we prepared especially for this article.

    Both terms denote a common essence – these are potential clients . Their main difference is the degree of readiness and interest in moving further along your sales funnel. In other words, their liquidity – the speed of conversion into real money.

    We have prepared a special diagram that accurately displays the difference between a lead and a warm client.

    The difference between a lead and a warm client in the diagram

    Let’s look at everything together in as much detail as possible.

    Who is a lead?

    A lead is a potential client who has shown initial “cold” interest. This is someone who has an indirect interest or something similar to a real need.

    Lead in case of cold calls

    please enter a A lead is someone who didn’t say “No” right away. Such a potential client can listen to your offer feel in their subconscious that it can be useful and applicable to them. They didn’t immediately say. I’m not interested and didn’t hang up while talking to the operator but they didn’t show much interest either. Of course, for cold calls, this is already an achievement. However, there is still a lot of work to do with them.
    For reference:
    When working on the project  Customer  canada telegram data Attraction such contacts who made the initial contact remain in the work of the call center operator. The operator sends this client a commercial proposal, and after some time contacts him again to “push” him further along the funnel, answer questions and close new objections, thereby turning him from a “Lead” into a “Warm Client”. If this transformation does not take place , then such a client is not transferred to the customer – he does not pay for it . This is where the very difference is hidden!
    So, Lead ≠ Warm Client

    A warm client is a more liquid asset

    please enter a Do you know where the biggest “lead drain” occurs? That’s right, at the stage of working through primary objections . And this is even for experienced telemarketers!
    Canada telegram data

     Working with objections can last from 1 day to 2 weeks – it all depends on the product or service area, the technology and complexity of the product itself and, of course, its cost.please enter a That is why warm clients are valued open source to the rescue of professional email services  much more than leads – after all, a good half of the work has already been done with them on the way to the coveted stage of concluding a deal. This means they are more liquid – they can quickly turn into money on your company’s balance sheet.

    In addition, warm clients are already much more loyal to your company , they give more preference to you than to competitors. This means that the client’s subsequent movements along the funnel will no longer be so labor-intensive. But you still have to try: a warm client is not the one who will be ready to pay your bill tomorrow! But such cases are not uncommon either.

    The difference between leads and warm clients

    please enter a Let’s summarize briefly, breaking material data down the features of warm clients in comparison with leads:
    A warm client is closer to a deal in the sales funnelA warm client has fewer questions and negative feelings towards your product: by calling him warm, we assume that his objections have already been worked outA warm client is more loyal to your company’s product/service than to a competitor’s product.And once again, Lead ≠ Warm client
    please enter a please enter a Angelica PopovichevaHead of Call Center RocketCallMany call centers, providing their telemarketing services with payment for the result, are ready to guarantee you exactly such leads, most of which you will lose at the very first stage of the primary processing of objections. Simply because these “potential clients” did not refuse the operator immediately, but listened to his offer until the end. Or better yet, evaluate the profitability of attracting warm clients immediately , for example, in our calculator ( follow the link! ).

  • From Kirby Call Center Operator to Founder of His Own Company

    filled in with an error Hello, friends! This is my personal storytale that I want to share with you. I am sure that this article will be interesting to every entrepreneur. Business owner and those who are just starting their business.Once in 2008. I could not even imagine what my first work experience would lead to.
    This story will contain real biographical stories that happened in my life. Over 11 years of my career
    I will share with you using the example of real companies in which. I managed to work in various positions in the field of telemarketing: from a full-time call center operator to the head of entire departments of large companies.
    For many organizations cold calling is not only a key. But sometimes the only tool for attracting new clients. You will be surprised that some companies live solely on the work of their call center!

     About working at filled in with an error  KIRBY

    filled in with an error In 2008, a young provincial girl, studying in her second year at the institute, in dire need of a part-time job, got into a company that sells Kirby vacuum cleaners.
    filled in with an error Yes, that same Kirby. Surely many remember this boom of “vacuum cleaners” who sold their devices for 140,000 rubles. Operators, according to rumors: people and forced them to take out loans “Of course, these are tales of people who know nothing about sales. We did not have any NLP systems, hypnosis or other methods of invading consciousness. The very specifics of Kirby’s sales were based on the most powerful sales technology, accessible to absolutely every manager. American sales coaches came to our office, we studied every day for 15-20 minutes. We learned how to sell, what to say, what techniques to use and how to convince the client to make his choice.

    By the way, Kirby distributors were prohibited from using any

    filled in with an error other advertising tools except cold calling. However, due to telemarketing alone, there were over 5,000 sales offices in Russia, with a monthly sales turnover of 3,500 units. This data is officially confirmed – you can google it.I started my career in this company as a call center operator . I still remember how scary it was to make my first call to a client, how hard it was not to get upset when you were refused. My job as an operator was to schedule a demonstration of the vacuum cleaner at the client’s apartment and not just schedule it, but to make sure that this meeting actually took place.
    I was paid 120 rubles for a demonstration. Specifically for one that took place, not just for one that was scheduled!
    filled in with an error Do you know what my salary was?4,500 rubles. But it was precisely this low cmbodia telegram data  rate that gave me a “kick” to work as hard as possible for the result. And later I passed this “kick” of working for the result to my employees, having reached the position of Head of the Kirby Call Center.

    Important things about salary

     

    In this company, we understood perfectly well what it meant to work for results. After all, if our team had no sales, then there was no salary. We knew perfectly well that with our salary we had to schedule quality presentations and make sales with our clients. If there are sales, there is a salary. It’s that simple.
    cambodia telegram data

     Aktion-MCFER

    The next step in my career is the head of the telemarketing department. In a company engaged in the sale of reference and legal. Systems known to many entrepreneurs: Glav Bukh, HR, Yurist and other Aktion-MCFER systems.
    filled in with an error The company trusted my experience and immediately sent me on a long-term business trip to another city to open a new branch of the company from scratch. The results of 8 branches of the company in different cities (Moscow, Nizhny Novgorod, Kazan, St. Petersburg, Samara, Saratov, Yekaterinburg and Novosibirsk) depended on the work of our team.
    During an 8-hour workday, my employees professional email systems pose a risk to companies  switched from one product to another – 6 times, to different regions – 8 cities, to different decision-makers – 7 positions. It was this flexibility that I taught all my employees.Our team managed to give out more than 300 presentations per day !

    3. Used Car Auction

    Then my experience took place in a company that sold used cars via an online auction. In this company, I tested new skills in selecting already remote call center operators.
    It was this turn in my career that opened my eyes to the fact that guys from remote cities in Russia have a much greater zeal for work. These employees know the value of money and are ready to give their best, working from home and having only a computer, a headset and personal motivation. They are easier to ignite, they are more adaptable, they really want to earn money.The telemarketing department alone provided over 1,000 visits to the dealership each month to conduct auctions.

     Your own telemarketing company

    After my career path at 11 years old, I understood this arithmetic:
    Work for real results Ability to adapt to new material data  conditions Remote team of employees Here it is – the formula for successful telemarketing! Thanks to experience in various positions, thanks to the strongest company managers, in 2017 we assembled our own team of operators, took on the first project from the client and off we went…Angelica Popovicheva Head of Call Center Rocket Call This is how our call center Rocket Call with payment for results appeared. Now we are actively attracting new clients for any type of business.It is nice to realize that the whole path was not in vain. 
    Cold calling works when done by professionals. Do you use telemarketing to attract clients to your business?

  • School principal at 16 and top salesman in a large company

    Correct field name Aktion-MCFER The eternal war between the sales department and the call center2. Used car auction3. Your own telemarketing. Company When I managed to become a school principal I, too. Ffollowing Angelica , wanted to tell the story of my career path. If you are somehow connected with sales (MOP, ROP or even the Director of the company) – this article will be relevant for you first of all.

    No, I will not correct field name  sell you anything

     

    Correct field name With this message or invite you to any courses. I will simply share my career story, experience and some professional principles. And of course, I will tell you how it happened Let me start with a short story from my childhood. One hot summer day. A young guy named Anton was forced to weed the garden. Only after that could. He freely go and have fun with his friends, who were already waiting for. Him outside the gate of the house. A couple of hours later, the mother of this same boy observes the following picture: all the friends. 6 people, are diligently weeding the garden, and Anton himself is standing on a bench. And giving instructions in a loud voice.

    It’s the result that’s important, not the process

    Is the main standard of our company’s work now. You have probably already become familiar with the story of Angelica, one of the founders of our call center. If not, here is a link to her publication:
    From Kirby Call Center Operator to Founder of His Own Company I recommend reading her post first, as there will be some references in my article. But our call center would not have worked if it were not for the constant flow of new Customers. And they must somehow be found, attracted and motivated to work with us. If you think that new projects are pouring down on us like rain from the sky, then you are deeply mistaken. Unfortunately, this is not so…

    correct field name No matter how great the product is, it won’t sell itself!

    It requires strategy and the gift of persuasion – not everything in Now you may have noticed the intersection of my career experience with the experience of Angelica, which she talked about in her publication .

    Yes, we worked together for 6 years – Angelica and

    Correct field name her operators found clients, and my team closed deals with these clients. And it was thanks to this team that we had excellent results in any business.Companies that wanted to attract strong managers to their staff always wanted both of us! We went on business trips several times to audit telemarketing and sales departments together, not separately. We were invited to build company processes from scratch, again together.

    There is an explanation for this:

    Competent managers understood that without success in telemarketing there would be no sales, and without sales there would be no money to pay telemarketers a salary. Telemarketing and the sales department have the same close connection as I have with Angelica

    1. Aktion-MCFER

     

    Correct field name The experience of working in that company became fateful for me. Do you believe in fate? In 2010, a mega ambitious guy got a job in a company that sells reference and legal systems known to many entrepreneurs: GlavBukh, Kadry, Yurist and other Aktion-MCFER systems.My career relationship with this company began with an ordinary position of “sales manager”.

    Do you know what was most important to me at that time? I wanted a record .

    I wanted the whole company to know who Anton Popovichev was. In the first months of work, I aimed for record figures, which were achieved only once in the entire history of all managers of this company. This figure did not give me peace. From month to month I reached for this figure, but each time I lacked something, either experience or faith in my own strength.

    And after about 8 months of work, I finally managed

    to achieve a record for the number of sales brazil telegram data  per month! After a year of working as a ” Sales Manager “, I was offered to take over sales management in the city of Nizhny Novgorod: recruit staff, train employees, achieve results, constantly maintain these results and improve them. It turned out that immediately from the position of ” Sales Manager “, having skipped 1 step, I moved to Nizhny Novgorod, where I took over sales management of an entire branch. I was very proud: the whole company now knew who Anton Popovichev was! And a whole article was published in the corporate magazine:
    brazil telegram data
    A page from a corporate magazine with a publication about the achievements of 2013 in Nizhny Novgorod under the leadership of Anton Popovichev and Anzhelika.
    This is the city where the history of the emergence of a strong connection began: Angelica finds clients, Anton sells to them.

    The eternal war between the sales department and the call center

    There is an opinion that the telemarketing department is always at odds with the sales department. Often, this is true. Sound familiar?We broke this system of relationships between telemarketing and the sales department. Our department employees  is digital sovereignty linked to cybersecurity? were not only corporate friends, but also always stood up for each other. We created strong teams of the sales and telemarketing departments. Do you know why we did this? 

    2. Used car auction

    This career turn began with the empty walls of a hangar, where it was necessary to build a scheme for online sales of used cars from scratch. As I remember now, in January 2016 we took on this crazy idea. There were three of us – Me, Angelica and the General Director of the company.
    After 3 months, the company’s staff was fully staffed with on-site salespeople, regular customers, call center operators and other necessary administrative personnel.
    In 2017, it dawned on us: why do we work for a third-party company, as they say, “for the man” and earn money for other people?
     Your own telemarketing company
    From Kirby Call Center Operator to Founder of His Own Company

    When I managed to become a school principal

    I started my story from childhood and will material data  finish it with another fateful childhood memory. Until the age of 17, I lived in a village in the Krasnodar region, where I spent my childhood. After finishing the 9th grade of school, something clicked in my mind. I can no longer remember what events happened before the moment when I decided… to start going to school in a black three-piece suit and with a briefcase instead of a briefcase!
    Yes, I attended the last two school years, grades 10 and 11, exclusively dressed like that. Nothing unusual, you might say, many schools now have a dress code. Look, the teachers and students said, ” The School Principal has arrived .” This funny nickname grew into a profession, only a little different: ” Development Director .”
    Anton PopovichevDirector of Development at RocketCallThink globally and don’t be afraid of your desires, set bold goals and follow them every day! And we will always help you find new clients .

  • Lead generation in B2B is an internet marketing tool for attracting new clients

    Field contains an The b2b sphere is quite narrow, so media advertising or promotion in social networks may not be effective enough here. A banner or a short video is not always able to catch the audience’s attention and convey important benefits to them. Another difficulty is that the B2B niche requires a precise and specific approach, and showing ads to a wide audience is simply unprofitable. Any marketing campaign is aimed at attracting leads. The more of them there are, the faster the number of potential clients will grow. Let’s figure out what lead generation is in B2B and what strategy to choose to attract new clients.

    Lead generation field contains an  in B2B: what is its essence and its features?

    Field contains an Lead generation in the B2B segment is belgium telegram data  the practice of collecting contact information of potential clients to sell solutions. This includes cold calls and advertising, as well as a clearly structured effective process to obtain a guaranteed result in the form of a constant flow of transactions. A lead is a user or company that has already shown interest in your offer and left their contact information. But this is not yet a ready client, and before he becomes one, you will have to make an effort by connecting advertising campaigns.

    What is special about lead generation in the B2B segment?

    The company offers its product not to an individual, but to a partner or another company. When a product or service is offered to a business, the approach to such a task should be appropriate, because companies operate with slightly different tools when making a purchase decision. They have many more barriers to overcome. For example, the decision on a target action is made not by one person, but by an entire team. Despite the fact that the approach to lead generation in B2B is different from B2C, this does not mean that it is difficult. You can use most of the known tactics, but with some subtleties.
    Successful lead generation requires identifying the specifics of this market and implementing important strategies. Here are some important factors to consider:
    Field contains an Content (articles, presentations, infographics, etc.)
    Another important element of lead generation. It will help to establish better interaction with the client.
    belgium telegram data
    Data collection form
    To attract leads, you will need to develop a convenient form through which potential clients can leave their contact information. Such a form is usually placed on the website and cancontain various goodies to increase interest.Ideal clientBefore starting lead generation, you need to define your target audience. You should clearly understand who will be most interested in the offer. This will allow you to choose the channels for attraction.AutomationUsing special tools and software.
    Lead generation, especially in open source alone does not create digital sovereignty, but it contributes!  the B2B segment, requires constant engagement, monitoring, and optimization. You will have to constantly monitor the results, test strategies, and look for new ways to attract customers. Over time, the right strategy and set of lead generation tools will become the main channels for a stable flow of customers to your company.

    Lead Generation Channels

    The average purchase check in the B2B segment is much higher than in B2C, and the customer goes through a longer path before making a purchase. You can attract leads and build up your customer base through different channels, the main thing is to build trust with the target audience.

    Google Adwords contextual advertising

    This tool is very rarely taken as a basis for B2B lead generation, but it is a good assistant that can and should be connected. It is suitable for finding and attracting clients with an already formed hot demand for your service or product. In some niches, context can be the main driver of attracting leads, for example, in the scientific or IT sphere.

    Contextual advertising Yandex Direct

    field contains an Works well when there are queries with the words “wholesale”, “manufacturer”, “official supplier”, etc. That is, when companies are looking for a supplier of products or services on the Internet and compare the offers that appear. For most raw materials markets in Russia, this channel is key for getting traffic.

    email marketing

    Lead generation includes not only collecting contacts material data but also warming up the audience to the point where it is ready to leave a request. Through email newsletters, it is possible to contact the audience and regularly warm it up. According to research, 78% of companies prefer to receive commercial offers by email in order to have enough time to discuss the offer and make a decision.

    Social media

    field contains an Targeting works well not only in B2C, but also in the B2B segment. LinkedIn and Facebook are considered the most effective social networks. On LinkedIn, companies can establish business contacts, offer their products and post other important information. Facebook offers a large set of advertising tools to attract attention, and also helps in promoting specific services for which there is not yet such a great demand. Targeting works well in combination with other channels, but does not lose its leading position in the ability to find “cold” clients and warm up their interest in your offer.

    SEO

    The best tool that works for the future. SEO helps to reach even those clients who are still at the stage of searching for solutions to their problems.

    Offline events

    Events are among the most effective B2B lead generation tools. At seminars, exhibitions, conferences, you can find those who will decide on close cooperation in the future. And at such events, you can also use a lead magnet, which will allow you to collect contacts of potential clients in order to use other marketing tools in relation to them.

    Strategy in b2b

    A few simple steps will help you develop an effective B2B lead generation strategy:
    field contains an Definition of target audience
    When developing a strategy, the target audience is important. First, you need to work on this point to determine who exactly is the ideal client for your product or service, and then focus your attention on them. It is important to clearly study their needs and behavior in order to select channels of influence.
    Create an interesting offer
    You can attract a potential client with something valuable and unique. The offer should be such that it simultaneously satisfies the desires of the target audience and solves the main problem.
    Use all available marketing channels field contains an
    For effective lead generation, using only one channel may not give the desired result. In this case, you need to connect several different channels: content marketing, email newsletters, social networks, etc.

    Offer quality content

    Useful content that will be interesting to the audience is almost the most important lead generation tool. It should answer all questions and at the same time offer a solution.

    Landing page for collecting leads

    One-page websites work great for collecting information about potential customers. If they convey attractive offers, leads will be willing to leave their contact information.

    Implement a CRM system

    With its help, you can build effective management and interaction with leads, view contact information or track sales.
    Analyze the results
    This will improve your lead generation strategy. Each channel needs to be evaluated, conversions monitored, and the strategy optimized according to the data received.

    Anton NenakhovHead of Marketing at RocketCall

    Lead generation is only one of the tasks of B2B marketing. There are no clear rules and templates that will give a 100% result. In this sector, there are many secondary factors and variables that affect the results. Only by thoroughly studying the target audience, analyzing its needs and goals, will it be possible to attract the desired number of clients and expand the sales market.

  • Lead generation using cold calling is an effective method of attracting clients

    the field contains Lead generation as a modern marketing tool is becoming more and more popular every day. In other words, it is collecting. A database of potential clients and their contact information in order. To subsequently turn website visitors into real clients ready to order a service. If you do not connect lead generation in time. A client who did not buy anything right away will not return a second time. Accordingly, the company will no longer be able to interact with him.

    There is a classification  the field contains that indicates that not all

    the field contains customers have the same value for a  business. Marketers  australia telegram data are used to dividing them into three types:Cold leadsClients who are getting acquainted with your offer for the first time. They are not ready to take action right now, and may not even have the money for it, but they will share their contacts, so you can return to them after some time.Warm leadsCustomers who already show some interest: can ask a question in the chat, leave contacts in the feedback form, can go to the chatbot and find out the information they are interested in there. They are also not

    always ready to buy the product here and now, but you will definitely understand that you can work with these customers further.

    australia telegram data

    the field contains Hot leads Clients who are ready to purchase a service or who are in great need of the product you have offered. For business, these are the most valuable and significant leads, because they are already ready for that very target action and do not need additional incentive actions.
    Classification is important to further apply an effective channel of influence in relation to each client. For example, cold leads can be interested in a discount on the first purchase, warm leads – a bonus, and hot leads will only need to be shown a new collection.

    Potential clients can also be divided by efficiency:

    Non-targeted
    These are the customers who ordered a call or left their data in the feedback form, but in fact do not need your product or service. This option is more common than we would like.

    Empty
    Such requests cannot be processed because digital sovereignty: european initiatives  they contain an incorrect phone number or incorrect email. When trying to contact the client, nothing happens. It is difficult to say who exactly leaves such requests – people or bots, but they exist and there is no escape from them.

    TargetedSerious customers who are focused

    the field contains on buying and interested in your offer.
    Marketers evaluate each group and choose the strategy that will work best. There are two in marketing – inbound and outbound. The first includes useful content, the second – active advertising: mailings, calls, leaflets. We will talk about the tactics of cold calls further.What is cold calling?

    Cold calling” is a way to attract customers who material data  are not familiar with your product or service by calling around. This is lead generation, when you communicate with a client for the first time, but want to arouse their interest. Even if a person refuses during cold calling, it will still bear fruit and can be useful for:marketing research – a call will help to find out what needs the target audience has at the moment;

    forming a list of the most promising potential clients;

    the field contains broadcasting information that a new company or product has appeared on the market that is worth paying attention to.In other words, the goal of cold calling is to get hot leads, that is, clients who are ready to move on to the next stage of interaction depending on the specifics of the business: a business meetin a purchase. In lead generation through cold calls, your own communication style plays an important role. If the client hears a memorized or template text, he understands that a marketing bot is

    talking to him, which means the chances that the offer

    will be accepted are very low. It should create the impression that the client is interested, arouse his interest and desire to continue the conversation. The call is made to a specific person who has his own character, business features, and these parameters must set the tone of communication.

    Benefits of Cold Calling

    the field contains This method of lead generation is chosen by many business representatives, not only in the B2B segment, but also in B2C (clinics, banks, microfinance organizations, etc.). Among the most important advantages, they note:
    Low cost
    Lead generation through cold calls is cheaper than through other channels. In contextual advertising, payment is made for each click, so whoever offers a higher bid gets the client. In this case, traffic costs often exceed the margin, but this is not the case with cold calls.

    EfficiencyAttracting leads through calls is more effective

    since it is possible to identify a hidden request. For example, this happens when the client did not have a need for a specific product or service, but after the conversation it appeared. Channels with incoming requests work only on open requests, when the client has formed a need in advance.
    Scalability

    Attraction through calls is scalable. If there is a certain number of people will