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Definition Customer journey
The customer journey is a graphical representation of the purchasing process, taking into account the emotions, behaviors and interactions of the customer with the brand at each stage of the purchasing journey. The goal is to explore the customer’s perspective, which allows for adapting the marketing and communication strategy to the real needs and expectations of the recipients.

Customer journey – types

There are several approaches to classifying the types of customer journeys, but they can be broadly divided into a few main categories:

Traditional purchase path : Starts with problem identification, searching for solutions, comparing offers, and ends with making a purchase. It can then include stages related to product use and customer loyalty.

Omnichannel :

Given the development of communication and sales channels, the customer journey includes both online and offline interactions. This is a reflection of the modern shopping reality, where customers can move between different channels.
Shortened purchase path : For low-involvement products, customers can make faster decisions by skipping some steps of the traditional purchase path.
B2B and B2C : In the context of business-to-business (B2B) relationships, the buying journey can be more

Car Buyer :

The customer starts by researching the market, then gathers information about different makes and models, compares them, visits a showroom, arranges a test drive, negotiates the terms and makes a purchase.
Online clothing shopper : A customer browses online stores, selects a product, adds it to the cart, cancels or continues the purchase, makes payment, waits for delivery, and after receiving the product can leave a review.
Advantages and disadvantages switzerland email list of the customer’s purchase path

Defects :

It can be time-consuming and resource-intensive.
Limitations in accurately capturing all the nuances and changes in customer behavior.
Advantages :

It helps you understand your hubspot conversations is new in hubspot 2017 customers from their perspective.
Enables personalization of marketing strategies.
Indicates potential places to optimize the purchasing process.
Supports building lasting relationships aero leads  with customers.
How to Make a Customer Journey
Customer research : Collecting information about customer behavior, needs and expectations through surveys, interviews, data analysis, etc.

It is also worth taking an interest in conducting a contest for fans in social media. Such a promotional campaign will attract new potential customers and build positive associations with the brand in their minds.

It is important to realize that in social media

The most important thing is contact with other people. Any comments that fans post should be responded to. Let the potential customer feel that the company is interested in what they have to say. In this way, they will feel that their opinions and feelings are important.

So when it comes to how to advertise your company, social media is great at building awareness and desire for your product.

Advertising on cars

People who own company vehicles should not give up the opportunities offered by advertising on vehicles. It has huge marketing potential. Car wrapping is an eye-catching, very effective and, most importantly, free advertising. Of course, apart from the cost of car stickers.

The car should have the company logo, name, contact details – maybe a short and catchy advertising slogan that will stick in the recipients’ memory?

Advertising in public transport

Especially in large cities, buses, trams and trains are used by a great many people. Placing an advertisement on these vehicles is quite expensive, but it pays off with interest. Advertisements can be placed both outside and inside vehicles. If they switzerland email list attract attention, they will be remembered by thousands of people – which will be evidence of their high effectiveness.

Radio advertising

Radio is a medium that reaches a huge details all parts where owners number of people. However, you have to take into account that local radio stations have a limited number of listeners, while national media value their airtime dearly. Nevertheless, radio advertising can be very effective, especially if it is to be broadcast during aero leads peak hours. It is worth making sure that it is catchy – a catchy melody? Radio advertising should be short and evoke positive associations in the listener.