With this tool, HubSpot integrates and contextualizes each interaction on a single platform. A conversation that can begin on Facebook can continue in a live chat or wherever the customer prefers, with all communications integrated into a single inbox.
In the very near future, the tool will include conversations via Chatbot , given HubSpot’s recent acquisition of the Motion AI platform .
3. Content Strategy
It’s been a long time since keywords were the primary focus of Internet searches. Today, search engines rank websites higher whose content is organized by “topics,” or themes, which reward engineer database quality of content over quantity of content.
Content Strategy is a powerful feature of the HubSpot platform that makes it easy to organize content by topic. It tracks your website and suggests content topics based on relevance, competition, and popularity. From here, it helps organize content into different “clusters” that optimize your website’s influence on search engines.
Instead of writing content
That revolves around certain keywords, the idea is to create content around a particular topic. This will be the main source of content, and around this topic you will create new content that supports it.
HubSpot’s content strategy helps you choose relevant difference between prospecting vs generating leads topics and discard those that aren’t. It helps you choose and structure existing content, and the tool itself suggests new content based on search engine metrics.
The idea is to get more traffic with less content.
HubSpot Hubspot content strategy 2017
4. Facebook Lead Ads
Facebook lead ads is the Facebook tool that allows you to japan data request information from your potential customers. When someone shows interest in your ad, they will see a form that is automatically filled out with the information already shared on Facebook. This is the ideal time to request more information from your potential customers, in a non-intrusive way.