Tag: hong kong number data

Corona has not only turned the world upside down. A but has also changed users’ search behavior. Mobile work in the home office in the B2B industry in particular means that users are communicating even more via the Internet. This automatically leads to an increase in the number of search queries. A and not just in the area of ​​end consumers. Other reasons for the increased use of search engines include the cancellation of trade fairs and events at which companies are looking for new suppliers and new partnerships are often formed.

This search is now shifting to online channels

It is therefore all the more important to have a website that is optimized for search engines in order to guarantee a strong presence on the Internet. The hong kong number data fact that search behavior has changed and adapted to the crisis is evident. A for example. A in the sharp increase in searches for the keyword “plexiglass manufacturer”. With the switch to home office. A the need for digital means of communication increased. Accordingly. A this led to a rapid increase in search terms such as “Skype Business”.

Customized banners as a smart solution

It is difficult to see crises like COVID19 as an opportunity. The most important KPIs are collapsing and the prospect of normality is a long way off. Reducing the budget and sitting out the crisis is not a sensible solution in the long term. But what should B2B companies focus on? Very simple: show character and convey to the customer that you are reachable and available. A even in difficult times and perhaps in a different way. This works particularly well in the SEA area with adapted banner campaigns.

We found a pretty smart solution with our social media and telephony for continuous collaboration customer MEVACO. The goal was not only to increase visibility through more impressions in the search network. A but also to accompany the customer’s home office with a positive banner campaign in the search behavior display network. The graph (February – May) clearly shows that conversions (yellow) and clicks (blue) develop in proportion to the increased number of impressions (red) and that it is possible to achieve an increase in performance even in crises.

The banner campaigns also give customers the feeling of being heard and even of enjoying benefits by ordering online. There is hardly a greater branding and customer loyalty effect in times of crisis.

Conclusion:

Corona has also left deep marks in B2B online marketing. However. A it is still worth taking various measures. Our customers show that this can be done successfully. B2B online marketing measures from the areas of social media. A email marketing. A SEO or SEA communicate security and reliability even during the crisis. For example. A friendly and authentic social media campaigns give courage and ensure that everyday (professional) life line data search behavior continues even in special situations – if you make some adjustments. A realization that we will all take with us from this crisis.

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