d the information in it were updated in 2024. It would seem that 4 years have passed since the article about search engine promotion trends was written, but all the criteria described in it are still important and relevant. So, in order…
SEO promotion trends 2019-24. Yandex IKS as a reason to work on the quality of service and branding of your company.
In this review, we will talk about the main trends in SEO 2019-2024. And this article will not even be about how to promote your site or influence Yandex IKS, but about how to develop your business so that search engines bring a lot of targeted visitors to it. You will see that all the trends of the current year and several previous years are tied not so much to the classic idea of search engine optimization of the site , but to building a quality service , attentive attitude to customers and high-quality brand creation .
To make it easy for you to save or shae this information, we will depict SEO trends 2019-2024 in the form of simple and clear infographics.
SEO trends 2019-2024
1. Yandex IKS is not a cause, but a consequence.
The IKS indicator itself, which we got acquainted with back in 2018, does not affect anything. Your task is not to inflate this indicator. However, you must do everything to increase this indicator. A paradox, isn’t it? This is simply an index of your brand’s popularity and influence on the Internet . If earlier the top results were made up of sites whose owners bought as many links as possible, now search engines strive to ensure that the results include truly worthwhile sites . Sites that will give the user an answer to his question from the first phrase. Sites that will answer additional questions of the user, which he did not even enter into the search bar. And therefore, it must be a quality resource.
2. Low-frequency queries to save time.
Nowadays, users have already learned to search for the necessary information. If you need to develop a website, you will not type in the search “website”. After all, with this request you will most likely see a definition of what a website is. Or a selection of the best websites. Or something else, but not an answer to your question. Most likely, you will type in “web design studio in Moscow” or, for example, “Order a corporate website”. Or even lower-frequency requests.
he mass of low-frequency queries. For each such query, a separate page with relevant content must be created . In 2022, voice search burst into the statistics of search queries. Now in 2024, it is already mainstream. Since all people formulate queries differently with their voices and they do not have pop-up hints, this means that the share of extremely low-frequency queries is only growing.
3. Transition to the secure https protocol.
Now this is a mandatory procedure if you want to be at the top. If earlier the browser simply marked your site as “unsafe”, now you will simply lose positions. Again, we return to the Yandex IKS algorithm – a serious approach to business implies that you care about the safety of your visitors’ personal data. If so, then you are great and your site should be shown more often in the search results.
4. Website speed.
Everyone is talking about it. It’s time to do something about it. A quality website can’t take a long time to load in 2024. Talk to your programmer. This is a question for him. Order website optimization. Your task is to check the work using Google page speed.
Pay attention to the hosting you use. It may be time to replace it with a faster and more modern one. Nowadays, companies offer a lot of good solutions. All images you add to the site should be optimized for display on the web. Consult with your designer on how to do this.
5. The importance of real reviews.
And again, thanks to Yandex IKS. As you understand, a good business is recommended , praised and talked about on every corner. Therefore, to improve the performance of your site and your business, and higher positions in the search, you need natural reviews.
Google is already developing an algorithm to evaluate and identify low-quality, purchased reviews. If all the reviews on your site were written by you yourself, then this is noticeable not only to the search engine. They have a uniform style. And anyone who reads them carefully will understand that they are fake.
Of course, you and I understand that a user usually leaves a review only if he is extremely dissatisfied with something. Rarely will someone write a positive review of their own free will. Come up with a way to get such reviews.
You can include this in your loyalty program. You can write letters to your best customers asking them to leave a review buy phone number list about you in order to improve the quality of your service. And first of all, you must understand that in order for a person to leave a review, he must be impressed with your service. He must get more than he expects.
And one more thing about reviews. You will probably find that most of your clients will find it easier to sign a review that you write yourself. This primarily concerns the b2b sector. But believe me, a “live” client review is much more valuable for both search engines and for you, as a business owner or representative.
6. High-quality visualization.
Everyone knows that any text needs an illustration. We’ve gotten used to it since the days of analog newspapers and magazines. What’s more, books with pictures are much more enjoyable to read.
And search engines know this. An article without a picture will never make it to the top 10. But remember that na u ntse u lumela e ‘ngoe ea litšōmo tsee tsa lipapatso tsa litaba? the picture must meet a number of criteria:
– Be unique. Stock photos of handshake are a thing of the past.
– Be of high quality. A small picture, stretched to the point of impossibility, when pixels hit you in the face from the monitor – this is simply disrespect for the visitor of your site and your potential client.
– Be interesting. Use infographics to visualize boring data and your article will be shared online.
In 2023 and 24, AI image creation services are rapidly gaining popularity. Some of them still have problems with their fingers, but still, in 99% of cases, from a reasonable prompt (instructions for artificial intelligence), you get a unique, high-quality and interesting image. And this can be repeated indefinitely. A brilliant solution for most topics. If you haven’t tried it yet, now is the time to start.
7. Quality links.
Links have not been cancelled. And their presence powder data is still important. But pay attention to the fact that the link to you should be from a relevant resource (similar subject). This resource should have high traffic. Transitions to links on third-party resources in 2024 are still important.8. Behavioral factors.
Constantly work on improving behavioral factors . Remember the Yandex IKS algorithm. People don’t leave a quality website after opening it.
Reduce bounce rates . Monitor user behavior on your site. How they fill out forms, how they navigate.
The standard click length is 3 minutes 10 seconds. This is the time a user spends on a website after clicking through from a search engine. Try to do everything so that the user stays on your website as long as possible and gets all the information he or she is interested in. Accordingly, you need not only useful and understandable content, but also convenient navigation and a modern design for your website.