Spamdexing – consider unfair practices us by webmasters, consisting of including information on websites so that they can be found in a high position in the search engine. The Google search engine website allows you to report websites that use this method.
Blackhat in SEO and White Hat
The term black hat appears most often in SEO , where we can distinguish:
White Hat SEO , or actions in accordance with search engine guidelines. In this category, we will only find optimizing websites in accordance with recommendations (e.g. Google Insights) or adding high-quality content for the user.
White Hat SEO is therefore an
Idealistic form of search engine marketing, which assumes that good content will defend itself, will be shar, and all this will affect the acquisition of external links, increasing the power of the domain, and thus all subpages. The reality is, of course, that without a huge budget for copywriters or advertising, we are not able to achieve this.
Black Hat SEO
These are actions aim at outsmarting the search engine algorithm, and this primarily involves creating or buying links. Google, as the leader in the search engine market, defines such actions as inconsistent with the guidelines and provides a number of penalties for unnatural linking. Among them, we can distinguish the algorithmic filter, e.g. for too many uk email list DoFollow links, or too much text in links (anchors). Another penalty is “pure spam,” i.e. a domain filter, or even complete exclusion of the page from search results, i.e. a domain ban.
Black hat is nothing wrong with the
SEO world, as long as these activities are it also has design automation done wisely. The services of almost all SEO companies include, apart from standard optimization and audits, link building, i.e. linking the client’s website from your own aero leads resources, prepar lists and using specialist programs for building link pyramids.