The post-holiday season is a real challenge for online retailers. By December, most people have spent their budgets, indulged, and bought everything take email marketing service they need. The holiday euphoria is over, and it’s time to get back to (hard) reality. December bills are starting to pile up, and with many of us going over our budgets, January is the month to save money and give our bank accounts a break.
And what does this mean for shopping? Nothing good, that’s for sure. But don’t worry, the situation is not as desperate as it may seem at first glance. Of course, to be successful with sales in January you will have to make a little more effort than the previous month, but with the right approach, innovative ideas and useful tricks, you will be able to do it even in this period . Are you ready to get to work?
The 9 Golden Rules of Post-Christmas Marketing Strategies
Let’s start with the basics first and take a look at marketing strategies that are particularly useful during the post-Christmas period.
#1: Offer discounts
Customers always appreciate discounts impact the business and the same is true in the post-Christmas period. It would be a great idea, for example, to give your customers a discount coupon for their next purchase in the post-Christmas period when they make a purchase during the holidays . This way you will kill two birds with one stone: you will make your customers happy, with the discount coupon you will encourage them to make their first purchase and you will significantly increase the probability that they will make another purchase during the post-Christmas period.
#2: Invest in marketing activities
During the holiday season, many brands spend almost all their marketing budgets and somehow forget about the post-Christmas period. On the one hand, this is quite understandable, since the Christmas sales season is the most important taiwan data sales season of the year, but it would still make sense to leave some for marketing activities in January as well.
Make sure you continue with your advertising , social media marketing, PR efforts , and most importantly, email marketing . People will continue to make certain purchases in January, so you can’t afford to go completely unnoticed during this time either.