Nadia Ilardia
Nadia Ilardia
PR teacher and freelance writer. She enjoys writing stories and articles.
Wrote 51 posts
278
recommendations
Increase your sales with Doppler
Did you know that with Email Marketing you can reach m phone number library ore customers, integrate your messages with social networks and measure their impact in minutes?
Try it for free
Become a guest author
Do you want to be part of the group of authors who write for the Doppler blog? Don’t wait any longer! Send us your article.
Join now
Segmentation in email marketing
If you are a Doppler client , read our blog or follow us on any of our social networks, you will have already heard us talk about the importance of segmenting your Subscriber List to improve the results of your Email Marketing campaigns. In this database d post we review all the advantages of segmentation and give you the best tips to do it. Keep reading!
Each Segment Is A World
We all like to feel that we are listened to and that we are taken into account. For example, nothing is more annoying than receiving a generic gift on our birthday, such as a pair of socks. On the other hand, th of internet users interact on social networks and blogs ere is nothing more gratifying than receiving a gift that really responds to our tastes, interests or passions.
Since a large part of its value lies
in the certainty that whoever gave it to us thought and made an effort to give us something that interests us . In the world of Email Marketing, segmenting means exactly that: creating segments or groups of subscribers with a certain characteristic in common with the objective of generating content or an offer that specifically responds to their needs.
Advantages of Segmenting your Email Marketing Campaign
What exactly is the point of segmenting a subscriber list? Wouldn’t it be easier and more practical to send everyone the same campaign? Not at all! While this can save you time and effort in principle, personalizing your campaigns has great advantages , which are interrelated.
Improve Results
Segmenting your Subscriber List can improve your campaign metrics by up to 50% , according to a study by KissMetrics . A not insignificant percentage, right?