70% of people prefer to learn about a company through articles rather than ads.
It has been proven that companies that blog receive 55% more traffic than companies that don’t and have 434% more indexed pages.
Companies with blogs produce an average of 67% more monthly leads compared to those without blogs.
Marketers who prioritized blogging received 13X more ROI than companies that didn’t in 2019.The statistics are clear and the benefits your business could achieve are astounding!
5 Benefits of Blogging for Businesses
Have you heard of the “ Pool Guy ”? He’s quite famous in the content marketing world for using blogs to save his pool business during the 2008 financial crisis. At a time when people were losing their shareholder database jobs. homes, his pool installation business was instead making money. All thanks to the creation of a business blog that simply answered customer questions.
This perfectly demonstrates why blogs are important. Prospects are actively searching for information on the web, so you need to provide that information to them through blogging.
Here are the 5 biggest benefits of blogging for businesses
1. Provide answers and solutions to your leads and customers.
buyer personas must questions be addressed when the advantage of this method of generating ideas blogging for businessHave you ever visited a website looking for more information and found none? When users search for information about your company, product or services and find nothing, they are more likely to turn to other companies that can answer their questions and concerns. If your competitors have a blog, they are reaping the benefits!
Developing a comprehensive
Blog can take time and effort, but start alb directory small and build out your content offerings. Find out what your customers are interested in. Answer the most common questions your sales team receives in your first few blog posts. Plus, you can easily repurpose blog posts into guides and videos. The more content formats and touchpoints you establish with your audience, the more likely they are to find exactly what they’re looking for.