The success of a life insurance company depends largely on its ability to produce quality leads. How do you produce quality leads? Through prospecting, of course!
Start with a plan
The sales prospecting plan will make prospect identification and lead sourcing much more efficient. Your sales team will be able to optimize for high-quality leads and save time that could have been wasted on unqualified leads. Without a solid action plan, you will be shooting in the dark. Here are the six steps included in the prospecting plan:
Identify your ideal client
Set your goals
Develop your sales script
Beat
Create a qualification checklist
Convert and repeat
As you know, the goal of strategic prospecting is to find people or companies that meet your criteria and are willing and able to make a purchase of whatever you are selling, so you need to be precise in each of these steps.
Use a good life insurance prospecting script
Your company needs insurance cold calling scripts when calling clients, and ideally there should be multiple different scripts depending on who is being called. When a company can create scripts that fit the caller’s case/situation more personally, it is much more likely to be a productive call. For example, there can be scripts for cold prospects, warm prospects, and clients.
Your scripts should include an introduction, acknowledgement of the prospect’s needs, questions to guide the direction of the cold call, and the ultimate goal. By identifying the different groups you will be prospecting from, you will be able to ask questions that are relevant to the client’s position and company.
Writing Life Insurance Prospecting Letters
Letters are the most personal and time-consuming of all prospecting tools. However, they are also effective in generating interest and sales. Since letters are physical, they stand out among all the digital advertisements people see and hear every day. Having something tangible will have a greater impact on the individual.
Ask your life insurance clients
Your current clients will surely know someone else who needs your service. Asking for a referral from your client is the easiest and cheapest way to get new leads. This also serves a very important purpose when contacting new potential clients. The agent will be able to make a more personal call because he will already know their name and will be able to connect with them on the third party that you both know.
Look for life insurance prospects on social media
If you have effective social media outreach strategies, you can easily generate life insurance leads. Americans spend an average of 2 hours of their day on social media. During that valuable time consumers spend on social media, your company could be making outreach/prospecting attempts.
Another study shows that many Americans like india telegram data to follow companies they are interested in and buy from, so they can stay up to date on new products and new sales.
Host webinars and other online events
Live events are great, however, they can greatly limit the a attractive image is not number of people who can attend. Because of this fact, a better option for hosting events are webinars and online events. There are no limitations on how many people can atte bw lists nd,ations, and it is much more convenient for people to simply log into the event.
Make a podcast
Podcasts have proven to be useful for sharing information, entertainment, teaching, and more. Many people now use podcasts as a resource to gain information and insights on a topic, product, or service.