We’ve already talked a lot about what your post-Christmas sales campaign should look like, and you probably already have some good ideas for it. But let’s look bulk mail masters at some more best practice examples that show us how the world’s biggest brands approach this type of campaign.
Example #1: Moschino
We have already said several times that during the Christmas period there are more abandoned carts than usual. The main reason is that during this period we also make more purchases and perhaps we do them in a disorganized way, so during the process we often change our minds. This means that many products remain forgotten in abandoned carts.
The Moschino brand decided to remind its customers who did not complete their purchase . They sent them an email presenting what was left in the cart, encouraging them to complete the purchase.
Example #2: Solo Stove
Selling is obviously the most important thing, to live you need to earn money, but in the long run it is essential to build a community services using apple pay and connect with your customers . The Solo Stove brand knows this well, as it has taken advantage of this somewhat flat season for this type of activity.
Instead of immediately attacking customers with new offers, they decided to start the year with stories. Customers were then asked to submit their stories with photos. In this elegant and discreet way, they reconnected, remained in the minds of their customers and further strengthened their brand reputation.
To conclude
Maybe you, like many other online retailers, think that January is a dead month for sales and that it is not worth investing effort, energy and money to try to increase them during this period. But this is not true at all. Interest among buyers after the December shopping spree is significantly lower in the post-Christmas period, this is true, but that does not mean that you can afford to go on vacation.
With the right approach, you can easily improve your sales results even during the post-Christmas period , and there is also an taiwan data advantage: these days you will certainly have much less competition than in December. So if you want to gain new customers, build stronger relationships with your custo.