In this case, we recommend that you create messages that refer to the seasons. And since winter is here, we have prepared for you some great ideas and tricks. However, for writing emails related to the winter season, but we have not forgotten to bulk email marketing services add some examples of best practices.
Catchy titles, fun emojis, the right colors, great content and interesting offers ; these are the characteristics of messages that your customers simply cannot resist. These will also allow you to overcome the crisis period, which inevitably follows the December sales season, more easily. But let’s see now what to do!
Golden rules of winter emails
The golden rules of email campaigns are those that should always be followed. And which are the ones that should not be forgotten even during the winter season?
Write an email title that convinces your recipients to open the message
This is obviously easier said than done, but it is certainly not an impossible mission. The email title is an extremely investments and participation important element and. However, for this reason, we have prepared for you some ideas among which you will surely find your favorite winter title.
Send messages at the right time
When is the right time to send messages? Numerous surveys have come to very different conclusions, but in principle the best results are achieved with messages sent in the middle of the week and at midday. Does this mean that sending messages on Wednesday at noon will achieve the best possible results? Not necessarily – a lot depends on your target audience. The best thing would be to actually test it out with your target group and then see what suits their needs best.
Use emojis in your email title too
Emojis are a great way to brighten up your emails, as they help you effectively grab attention and allow you to say more with fewer words . That’s why in this article we’ll introduce you to a series of emojis that are perfect for your winter emails.
Insert animations or GIFs into the message
Winter is the time for warm and funny messages – and with animated content you will surely be successful. Animations or gifs give more action to your email, reinforce your messages and can attract the attention of your recipients more easily .
Take time for A/B testing
It’s often said that testing is the golden rule of marketing – and for good reason. No matter how well you think you know your customers, you can never know for sure what they really like. But if you test your messages first, you can find out what they really want. Take the time to test your messages first on a small sample of recipients and then choose the email that has been most successful for your campaign.
Please review your message carefully before sending it.
We all make mistakes, that’s normal, but it’s still a good idea to try to correct them as much as possible before sending them out into taiwan data the world. If you keep sending emails full of errors and broken links, then you’ll come across as unprofessional . Take your time before sending, carefully check all the elements of the email and make sure everything is in its place.