Everyone likes simple techniques to increase the number of customers, and it’s even better when they’re free or cost very little.
That’s why today I’m going
To show you how to get even more out of your marketing.
You will see how to optimize the customer’s shopping path and how to build relationships so that they always have our brand in mind and when the time finally comes…
When you meet someone for the first time, you don’t immediately ask her to marry you.
And that’s what most entrepreneurs do. Someone doesn’t know you, and you immediately say buy now.
Let’s go back to the example. Before you get married, you first meet
You look at how a person reacts in different situations and investigate whether this person’s “corporate product” is the right choice.
Only then can you ask for her hand in marriage, i.e., for a sale.
customer journey map customer journey map
According to the graphic:
you get attention. you build trust, meaning the person is considering whether. you will be the best choiceI’m just buyingif everything is OK, he comes back regularly for shopping, so “the marriage continues”If you would like to download these graphics and other materials you can do so here:
Something that no one pays attention toMarketers don’t think long term.
Traffic analysis, i.e. where conversions and purchases come from, is very important.
Virtually everyone checks direct activities, i.e. reports turkey email list from FB or Google Ads, with cost per conversion and similar metrics.
But don’t forget that most of this traffic is driven by the top of the funnel
We once made the mistake of turning cities with logos city branding off YouTube ads and after 3 months the cost of acquiring a lead doubled. At first we couldn’t figure out why, but remember that it’s the top of the funnel that aero leads drives traffic, which eventually starts to convert.
In addition, you are building a brand, which in the long term SIGNIFICANTLY reduces the cost of conversion.