Cities with logos City Branding

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Header mbudo blog – Cities with logo. City Branding

I have recently land in the field of City Branding… specifically a couple of hours ago; and in these couple of hours I have had time to review strategies for positioning cities and how they are visually express.

Should a city have a logo?
When we think of a city’s logo, I think we all instinctively architect database think of “that” iconic image of the city: The Eiffel Tower in Paris, Big Ben in London, the Statue of Liberty in NYC, etc. But we rarely think of a city logo as such…perhaps the only thing that comes to mind would be Milton Glaser ‘s I NYC or some exercise by Mariscal for Barcelona (I’m sure there are many more).

architect database

I heart New York is an example of City Branding

 

Many times this iconic image has become the logo of that city… and it usually works; but for those cities, without a clear iconic image (such as Madrid), it seems that it would not be so far-fetch to vatican brand rejected on twitter  create a logo that defines them. There are many attempts to capture the values ​​and positioning of a city in letters or images, but few, very few, work and are internationally recogniz.

 

The key to success

as in almost everything, is consistency and perseverance . Rebranding or creating a logo for a city can be successful if it combines an original, innovative, evocative design that provokes emotion and of japan data course it must be maintain over time and have a strategy with values ​​and actions behind it. To do this, we could opt for a Growth Driven Design methodology , but this time instead of resigning your website, we would create an agile logo, easy to relate to the desir city, transmitting the emotions and feelings you have when you arrive there.

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