Copywriting has been on everyone’s lips lately. Perhaps in part due to the need to optimize web conversion, for which, of course, copy plays a crucial role. A “Sign up for free” can generate very different reactions than a “Learn more” and the truth is that these types of formulas are so common and intrinsic to marketing activity that most of the time we don’t stop to think strategically about objectives, the action pursued or the value proposition within a copy or text (however small it may be).
Have you been thinking about getting into copywriting for a while now? Then this post will surely help you. We’ve compiled 10 marketing resources and tools to help you improve your writing skills. We hope you find them useful!
To keep grammar in check
One of the main skills of any copywriter must be mastery of the language. Knowing perfectly how the conjugation, punctuation and grammar rules of a language work . However, it never hurts to have some extra help because we are all human and we can always miss something. For this, there are two tools that are essential: Language Tool and Grammarly. Both are automatic grammar correctors. They detect errors in the writing of words and even mistakes in the conjugation of verbs within simple and complex sentences.
Language Tool has around 20 languages in its database, which will be very interesting for international teams. It also has a Chrome extension that will allow you to automatically check any text element within your browser.
Grammarly is highly recommended if you need to track your copy in English – at the moment the tool only works in this language. Its interface and Chrome extension are very simple and will be a very useful tool not only to keep your grammar under control, but also to learn more fluid formulas within the English language.
To search for synonyms and variations of a word
Sometimes that word you need doesn’t come to mind right away. Or you need a variation to help you alternate the same concept. For this type of situation, it never hurts to have a thesaurus. And if it’s one that offers you the exact word through a buy telemarketing data Chrome extension, even better! The Synonym is an application that will offer you alternatives to a certain word in Spanish quickly.
To check if your title is attractive
Sharethrough is a very interesting tool. It is only office 365 deployment: how to ensure email security? available for titles in English, but it has a series of algorithms capable of evaluating in a single click whether your title is sufficiently saudi data attractive for the online user. Basically, it analyses the correspondence of your text with other formulas that generally tend to receive a high number of clicks, likes and interactions on different platforms . And with this information, the tool assigns a score to your proposal.
In addition to these engagement and impression scores, the tool will offer you recommendations to improve the quality of your title based on its algorithms.
To test your copy on user segments
Copywriting in B2B has one fundamental objective: to lead the user towards a goal. This could be to click on a link, download a guide, request a demo or ask for pricing. However, there are many alternatives to tell the user to do all of these actions and not all of them have to work in the same way. For this, A/B tests exist.