A blog builds an audience and gains trust, works for the company’s reputation and increases recognition, but this happens gradually. Aggressive promotion methods in content marketing are unacceptable: they will push the audience away. The mechanism of advertising and PR, on the contrary, is completely different.
Advertising
- Fast results.
- It is aimed primarily at clients who are already interested in the service or product.
- It has a short-term effect – while the ads are being shown.
PR
- Messages are not always useful to readers.
- There is no task to “sell”, the main thing is to remind clients about the company and create the right image.
- Focus on audience reach rather than quality engagement.
Content marketing is publications that are really interesting to read and that you want to share. At the same time, an advertising block can be in each article: if the reader received benefit or simply enjoyed reading, correctly presented information about your services or products will definitely not be perceived as annoying advertising.
Poor quality content
Sometimes you don’t have to look far to find the reason why content marketing doesn’t work: just read the publications. Inaccurate information, too many unnecessary words, topics that are not interesting to the audience are the main reasons why readers don’t subscribe to a blog. You need to clearly understand the problems and “pains” of the audience : only in this case will the content be in demand.
The editorial team of “Klerk” knows which topics evoke the greatest response and how to convincingly tell about the offered product. To launch a blog on “Klerk” you do not have to understand all the intricacies of content marketing and spend time writing articles: we take on the solution of these tasks.
Repetition is another problem that often occurs in corporate blogs. This becomes especially noticeable when the reader is interested in a certain topic and has already studied some sources. If the articles on your blog are similar to dozens of already published ones, the likelihood of subscription is minimal. Good content is unique content.
Irregularity of publications
A blog where new articles appear sporadically ankur batra does not arouse the interest of the audience. Ideally, if readers are eagerly awaiting a new publication, and you meet their expectations – you promptly talk about the most pressing issues and raise exciting topics.
The possibility of “repackaging” content should not be ignored . A previously published article with already outdated information can be split vietnam news latter into several, updating the information and describing, for example, a case from your practice.
Focus solely on the benefits
The downside of excessive “advertising” is the lack of calls to action . Let’s say your potential client is interested in the topic and reads an article that ends in nothing. Content Marketing ( or rather, ends with a conclusion from what was written ). How should he proceed? Go to the company’s website, see if there is a suitable service there and look for contacts? You can hardly hope for this; most likely, he will simply close the page.
It is important to remember that a blog article is an element of a funnel. Content Marketing and it should ultimately lead the client to a purchase. An invitation to the website, an application form, a call to take advantage of a discount encourage readers to act.