Corona is changing users’ search behavior
Corona has not only turned the world upside down. A but has also changed users’ search behavior. Mobile work in […]
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Corona and B2B online marketing: How well it works in practice
Users’ search behavior adapts to the crisis situation Customized banner campaigns generate more conversions Social media is suitable for authentic
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Why B2B online marketing can also do storytelling
The term also do storytelling is reminiscent of cinemas and cozy evenings watching TV on the couch. It may seem
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Developing a Story for B2B’s
An important part of a story is usually the protagonist. Of course, a story doesn’t have to have just one
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Phase 5: Extending the software
However, the marketing of software does not end with the product launch. Every new function, every update is a communication
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How to successfully market software in B2B
successfully market Software marketing in B2B works differently than with traditional products and servic Central pillar of marketing: enabling the
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Phase 4: Learning and using software
Even if the user has decided to purchase the software, the work is far from done. Now it is important
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B2B Benchmarks for Social Media Marketing
The bounce rate The bounce rate is also an important metric for B2B social media marketing. It indicates the percentage
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Instagram first: More and more companies are using the social media platform
Instagram continues to develop into a popular social media platform for companies. 14% more companies are using Instagram than last
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Trust marketing is gaining importance
But why is trust marketing so important for the future? Trust has always played a major role since the beginning
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Digital B2B benchmarks: These metrics are important
Defined B2B benchmarks are helpful when, for example, the performance of online marketing measures is compared. They also sharpen the
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Why trust must be at the core of B2B communication
In times of uncertainty and change, trust is more important than ever: in people, products and services. Trust is needed