The promis results.Black hat definition: which in pop culture is associat with a negative hero, e.g. a criminal in action movies. A black hat has a generally negative connotation and it is no different in marketing, where it indicates actions that are inconsistent with SEO guidelines or the promotion of immoral, distort offers in marketing.
White hat seo
Black hat is a very broad concept in marketing. In positioning, Black Hat is an action that is inconsistent with the guidelines, such as link building, which is not a violation of the law, but only of the guidelines, tips, recommend practices, of a given search engine.
In social mia we can encounter
Services that offer likes, followers or subscriptions.Using such services means that our marketing has the characteristics of black hat.
In affiliation, this is, for example, promoting contests of questionable quality, in which no one actually wins. Of course, a contest of this type usually has very well-develop regulations, which inform about the rules of the contest, so everything is supposly in accordance with the law, but this information is effectively hidden from the user.
The examples describ above
Are really just the tip of the iceberg, as black hat activity also includes illegal activities.
This includes, for example, spam on chats in mobile applications using bots, all kinds of bots for social mia, or actions aim at deceiving a given service or portal. Such actions even reach as far as using the image of women without their consent to promote uae email list accounts on social mia, impersonating these women to promote erotic offers, or even “e-whoring.”
A common case of black hat
SEO is also direct misleading, e.g. by building your teams and documents organiz reach bas on something to which we do not have the rights, or something that we do not have at all, but we indicate in our offer.
So, Black Hat actions range from innocent abuses, minor aero leads exaggerations, or ignoring guidelines to downright playing with the law, which can result in serious consequences if the other side is willing to take action against us.