Maria Diaz
Maria Diaz
Campaign & Events Lead at fromDoppler. He enjoys reading, writing, connecting with music and doing outdoor activities.
Wrote 40 posts
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Email Campaigns for Real Estate Agencies
If you thought your real estate agency couldn’t do better, you’re wrong! Email Marketing can make clients keep knocking on your door. How? Find out now!
The real estate market has changed forever. People looking to rent, buy or sell a property inevitably turn to the Internet. And you know what? This is a new opportunity to boost your offline actions.
But even better than searching online is having offers delivered to users just in time and in their emails.
Do you want to offer your potential clients properties that fit their needs, right at the right time? Or maybe you want to attract new clients to make investments in Real Estate. This is a job for Email Marketing !
How to Create Email Campaigns for Real Estate Agencies
Can’t you imagine how to apply Email Marketing to your real estate business? Grab a pen and paper! Because below we will give you the tactics that will make you a benchmark in the sector. Prepare your salespeople for the multitude of clients that will come!
#1 It’s not all about selling, it’s about building loyalty
If you want to differentiate yourself from other real estate agencies, the key is to build brand loyalty . Your company is not like any other and that is what you have to show your Subscribers. How? People are more than co usa data nsumers, they are emotional beings as well as rational.
Would you like a brand to always contact you when they are looking to sell you so in august you can sell mething? Or would you prefer them to contact you to say hello on your birthday? The real goal of a real estate agent is to build trust with the client and the best way to achieve this is by building solid communication with your Subscribers.
Sending email campaigns periodically to your current and potential clients, always avoiding spammer behavior , will allow you to position yourself in a preferential place in the minds of your contacts , who will take your brand into account when they need your services. And even better! They will recommend you to their acquaintances.
#2 Personalize your offers
Segmentation is the second name of Email Marketing . Do you want to reach each of your potential clients with properties of interest? Then you will have no other option than to Segment your Lists and Campaigns . Would you send an offer for a 4-room house to a person who is looking for a one-person apartment? No, right?
And if you want your mailings to be effective, you will need to personalize them as much as possible . Your Subscriber must perceive that your Campaign was designed specifically for him . To do this, it will be key that you investigate his needs and get to know him in depth.
Do you have children? Are you married? Are you looking to rent or buy properties? Gathering this data will allow you to create Segments of your Lists according to different criteria and send your offers to specific audiences .