Please enter a valid name A guaranteed result, which is secured by a contract2. Only targeted calls to potential clients3. You define your client’s criteria yourself4. “Garbage” applications are excludedIn case of B2BIn case of B2C5. Improving scripts6. Monitoring the work of operators7. The catch-up effect of telemarketing Telemarketing is one of the key tools for attracting new clients today.
As you know: if there is Please enter a valid name demand, then there is supply
Please enter a valid name Not vice versa. And the demand for france telegram data customer acquisition services with payment for results has grown very significantly recently. After all, more and more entrepreneurs are becoming more literate in matters of lead generation , trusting less “on the word” and trying to protect their finances more, in the conditions of not the most stable market situation.Below we have given 7 reasons why call center services are now in such high demand.
It is worth noting that CPA call centers
Operate on a completely different principle. Here you pay for specific clients, not for the process of attracting them, as was previously the case . As many potential clients as your business needs – that’s how many will be brought in. And at a price that will not change during the project. Even if the call center’s communication costs increase or the conversion rate for the project turns out to be lower than expected.As you might have guessed, such telemarketing companies cannot include fixed profit values in their financial model. A separate project may be profitable, another unprofitable. Everything depends on many factors. First of all, on the conversion rate of the product itself.
For one product, you can call 1000 minutes
Please enter a valid name and close 50 clients, for another, even 5000 minutes will not be enough to get the target number of potential clients. And operating expenses will not go away: you have to pay for communication in both cases.That is why not all projects in a row are accepted for work, but only those for which the call center itself can guarantee the result to its customer. Otherwise, why work at a loss and constantly return the money.It would be fair to say that we had a couple of projects where we had to return money because the forecasts didn’t come true. But that’s fair.Also read a special article where I explain in detail which orders we do not accept and for what reasons.
2. Only targeted calls to potential clients
Just imagine the cost items of call centers, and you will understand that making wasted calls to a poorly selected contact base is no fun. After all, no one will pay them for the call process (in comparison with other payment formats ). And the account will have to be closed before IP telephony.
Call centers are not interested in wasting time on results and increasing their expenses on “empty” calls . Therefore, special attention is paid to the selection of a high-quality contact base.
In turn, they do not pay their operators for minutes of airtime. If the operator distinguished himself and attracted a potential client, he received his reward.
3. You define your client’s criteria yourself
Please enter a valid name by attracting clients with payment for results, you independently establish the portrait of your target client. And you will pay only such clients.Let’s say you have a B2B medical checkup service . Obviously, your potential clients are*:legal entities with a fleet of 20 vehicles and full-time staffenterprises with hazardous/harmful production with a staff of 20 or more people
The decision-maker in both cases is necessarily either the chief engineer for maintenance and safety or the general director. a real example, based on one of the projects we have implemented
If something went wrong and the client turned out to be completely “off” – you won’t have to pay for him. I’ll be honest, such situations arise in almost every project, 5-10% of contacts are not targeted. But there is nothing critical in this, the operator will definitely find new ones to replace those who do not meet your requirements.
4. “Garbage” applications are excluded
If you have been in the lead generation of digital marketing for a long time, then you probably know about unscrupulous CPA networks , traffic arbitrage or so-called “affiliate programs”. The point is that you also set requirements for the target client, dozens of “partners” send advertising traffic to your landing page and for each target action you pay a reward to the “partner”.
All this is almost automated. It is not uncommon here that 60-80% is “garbage” that is artificially inflated by the “partner” himself. Let’s say they asked to leave a request on a friend’s website, and the friend asked his friend, and so on down the chain (only the scheme is a little more complicated). In Internet marketing, this is a big problem. And you can’t get away from it by trusting someone to attract clients with payment for the result on arbitrage platforms. You just have to check each lead and spend time proving that you are being fooled.
In case of B2B
Please enter a valid name An unpleasant picture, you must admit. But in an effective call center such a problem will not arise. Why? We will answer now. what is a phishing test and how can it benefit your business? an example of a targeted contact base.This very contact base is the key to trust. You can always check.
The B2C segment, as a rule, receives “live clients” – those who come to the office to provide services, consultations, calculations, etc. We have a dozen clients with whom we have worked and continue to work on the ” Appointment Appointment ” service, within the framework of which we bring individuals directly “to the door” of the Customer’s company.
Please enter a valid name For example, this is convenient for Dentistry , Photo Studios , Taxi companies . Read our cases about work in these areas using the links provided.
You will say that anyone can come – those for whom the service is not relevant? Okay, you go to the Dentist if there is no need? But will you go to an interview in a taxi if this is not your profession?
One of our clients once told us:
worked with Call Center “X” and half of the transferred “clients
were fake in the role of employees of the same Call Center.
Improving scripts
Let’s start from the benefit of each action for material data the call center itself. As noted earlier, it is in their interests to complete projects in fewer minutes of airtime. Scripts are an important tool in “cold” calls and one of the factors that directly affect the result of these calls. The supervisor, analyzing the consumer by listening to operator calls and improving scripts, thereby:
Increases call conversion → reduces communication costs → increases net profit
Here is a direct interest in iterative improvement of your tools on each project. And when you come across headlines from regular call centers with payment per minute, like:
“We are constantly working on scripts to increase your conversion”
This always only causes laughter.
Monitoring the work of operators
Supervisor is a serious and important position in telemarketing. The supervisor monitors the work of their operators, listens to their calls, works with each one separately, prompts and draws attention to mistakes. In general, prepares them for the best call!
As you may have already guessed, the principle here is the same as in the previous point.
There are different ways to charge for call center services . And here we will explain in detail why the technology of payment for results in the last 2 years is the most advanced format of cooperation and not only with a call center, but with any agency.
Working with operators is another lever for increasing conversion. That is why it is also beneficial for call centers with pay-per-result to perfect this point.
The catch-up effect of telemarketing
I’ll tell you from our practice. We completed a project – brought in the ordered number of warm clients, the customer accepted and everything is great. But the requests still keep coming and coming: someone calls the customer’s inbox (using contacts from the commercial offers that we make ), someone continues to write to the operator’s email asking for an invoice.
Another example:A case study on a cargo transportation project for commercial organizations – read more here .Of course, you won’t have to pay for these clients above the norm! This catch-up effect will always be there . It’s like with TV advertising: it lasts only 10 seconds, but stays in your subconscious for a long time. And the decision-making cycle is different for all consumers. Therefore, all those who “mature” after the project is delivered are no longer charged . Thus, the price of 1 warm client will ultimately be even lower than indicated in the prices for attracting clients .
Angelica Popovichevaof Call Center RocketCallThe process of any work must bring a specific and tangible result. Otherwise, what was all this started for?