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When Content Marketing Doesn’t Work
No goal – no result
Many corporate blogs appeared for one reason only: portugal phone number list all companies do it, so we should too . This approach usually lasts for a few months at most, and attempts to blog cease.
As with any other promotion method, content marketing requires clearly defined goals : to make your brand an opinion leader in the industry, to increase conversion at different stages of the sales funnel, to ensure high-quality lead generation. At the same time, you should set measurable goals: not just “attract subscribers,” but 4,000 new readers every month, not “increase views,” but 100,000 views in three months, and so on.
For companies that start blogging on Klerk, we develop an individual strategy for generating potential clients. Over 23 years of work, we have become convinced that our technology works, so we can guarantee the result.
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Content “for everyone and for no one”
Everything that is published on your blog, website and social networks should first and foremost be focused on your target audience . The desire to create content that is interesting to everyone most often leads to the opposite effect: it simply does not find its reader.
For example, your specialty is legal services for marketplace sellers. What problems do sellers worry about? Contesting a fine, receiving compensation roy schumacher for lost goods, protecting the rights to unique products. But in the blog you can find advice for all occasions – from disputes with the management company to the division of property during a divorce. It is clear that such advice will not attract potential clients, even if the content is high-quality.
Before you start working on creating content, decide who your reader ( or, rather, potential client ) is, what problems and needs they have. A corporate blog helps to conduct a dialogue with the audience, but only if the topic is relevant to both parties.
On “Clerk” you can launch your blog yourself, including for free. To take advantage of all the promotion opportunities, we recommend connecting “Company Blogs” : with them you will receive the collection of applications and the transition to the site, a beautiful URL, advanced analytics and many other advantages. With the “Trial” tariff, you can evaluate the advantages of “Company Blogs” absolutely free!
Substituting content marketing with PR or advertising: why it’s not the same thing
A blog can talk about the benefits of the company, vietnam news latter but turning every article into a story about how great you are is a big mistake . The same goes for advertising: there shouldn’t be too much of it.
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