e Why More and More Companies Prefer to Communicate in Messengers
In everyday life, messengers have replaced SMS messages, emails, and phone calls. This tool has not gone unnoticed by marketers, and now many companies are betting on communicating with clients in popular messengers. Among the key advantages :
- reducing the costs of reaching a large audience; romania phone number list
- security – popular instant messengers provide a high level of data protection;
- multiple formats of interaction;
- availability of integration with CRM and the company website;
- fast communication – people use instant messengers most often;
- the possibility of automating interactions.
Another advantage is that the user can read the message in the messenger at any time . Unlike phone calls, which often cause irritation, people are more loyal to such messages.
What tasks does communication in messengers solve?
- Customer support.
- Lead qualification.
- Sending notifications and invitations.
- Sales and presentation of new products and services.
- Audience engagement.
- Identifying the needs of the company’s audience.
- Increase customer loyalty through personal contact.
Choosing a Messenger for Communication with Clients
New messengers appear regularly, but for katherine kertzman president & ceo, cdme communication with clients it is better to use reliable and time-tested solutions . For advertising and service mailings and setting up a chat bot, WhatsApp or Viber are most often chosen.
The usual WhatsApp Messenger is not suitable for business. WhatsApp or Viber WhatsApp Business and WhatsApp Business API are used for communication with clients in the messenger.
ThWhatsApp Business
WhatsApp Business is a free mobile application for businesses with a small audience. The application is available for download in Google Play Market or Apple App Store.
WhatsApp Business Features
- Support for mailings, but with a limitation on the number of subscribers – no more than 256.
- Available tools include group chats, text autoresponder, product and service catalog, shopping cart, and quick replies.
- Sending newsletters to users who vietnam news latter have you added as contacts.
- You can log in from one device.
- Important note. A WhatsApp Business is only available from a smartphone or tablet.
WhatsApp Business API
With WhatsApp Business API ( WABA ) , businesses have access to a wider range of functionality for interacting with their audience. The number of connected subscribers is not limited, and you can work from multiple devices.