Kodi Search Intent ndi chiyani, ndipo Imagwira Ntchito Yanji mu SEO?

Tinene kuti mukulakalaka chokoleti (ndipo tiyeni tikhale oona mtima…mwina muli),  mndandanda wa ogwiritsa ntchito database wa telegraph ndipo lembani “chokoleti” mu kapamwamba kufufuza. Kusaka kosavuta kumeneko sikungofuna kupeza chokoleti chakale-komanso kupeza zomwe mukufunira. Ndipamene cholinga chofufuzira  chimayamba kugwira ntchito. Zili ngati kukhala ndi decoder chinsinsi kwa zilakolako zanu, kukuthandizani kupeza mankhwala abwino pakati pa nyanja ya options.

Kaya mukufuna kuluma mwachangu kapena mukusakasaka kwambiri, kusaka kuli ngati kalozera wanu wodalirika, yemwe amakufikitsani ku chisangalalo cha chokoleti.

Koma kodi kusaka ndi kotani, ndipo kumagwira ntchito bwanji kuthandiza ogwiritsa ntchito ndi ogula kupeza zomwe akufuna? Mubulogu iyi, tifotokoza izi pazakusaka:

  • Kodi Search Intent ndi chiyani?
  • Mitundu ya Search Intent
  • Chifukwa chiyani Search Intent Ndi Yofunika mu SEO?
  • Kuyanjanitsa Makhalidwe Ogwiritsa Ndi Cholinga Chosaka
  • Kugwiritsa Ntchito Kusaka Kuthandizira Kufufuza kwa Mawu Ofunikira
  • Kumvetsetsa Cholinga Chosaka mu Kutsatsa Kwazinthu
  • Fufuzani Cholinga cha Zomwe Mukugwiritsa Ntchito Bwino
  • Zida Zapamwamba ndi Njira Zowunikira Zosaka

Kodi Search Intent ndi chiyani?

mndandanda wa ogwiritsa ntchito database wa telegraph

 

Fufuzani , yomwe imadziwikanso kuti cholinga cha munthu kapena kufufuza, imatanthauza cholinga chomwe munthu amakhala nacho polemba funso mu injini yofufuzira. Ichi ndichifukwa chake wina akufufuza zambiri kapena zomwe zili pa intaneti. Kumvetsetsa cholinga chakusaka ndikofunikira pakukhathamiritsa kwa injini zosakira (SEO)  komanso kupanga zinthu chifukwa kumathandizira kukonza zomwe ogwiritsa ntchito akufuna, ndikupangitsa kuti pakhale kukhutitsidwa ndi ogwiritsa ntchito.

Dziwani zambiri: Kodi Entity SEO ndi chiyani?

Mitundu ya Search Intent

Cholinga Chodziwitsa

Ogwiritsa ntchito akatembenukira ku injini zosaka ndi cholinga chodziwitsa zambiri , amayendetsedwa ndi njala yofuna zambiri. Izi zitha kukhala chidziwitso cholosera zanyengo, maupangiri amomwe mungachitire, kapena mbiri yakale. Kukwaniritsa cholinga ichi kumatanthauza kupereka zomveka bwino, zachidule, komanso zolondola zomwe zimakwaniritsa zomwe wogwiritsa ntchito akufuna.

Nachi chitsanzo chazosaka zambiri:

“Chokoleti ndi chiyani?” chingakhale chidziwitso chifukwa ogwiritsa ntchito ali ndi chidwi chofuna kudziwa kuti chokoleti ndi chiyani, amapangidwa ndi chiyani, komanso momwe angagwiritsire ntchito. “Chokoleti ndi chiyani?” ndikusaka kwanthawi zonse, zomwe zimamveka chifukwa chake tsamba la chokoleti la Wikipedia likuwonekera ngati chotsatira choyamba. Tsamba la Wiki la Chokoleti limapereka chidule chambiri, kotero pali mwayi woyankha mafunso ena owonjezera omwe ofufuza angakhale nawo.

Panthawiyi paulendo wofufuza, sizikudziwika kuti cholinga cha wogwiritsa ntchito Luso la Kutsatsa kwa PPC kwa Mabizinesi Oyeretsa Malonda: Momwe Mungakwezere Masewera Anu ndi chokoleti ndi chiyani. Ngati cholinga chomaliza chinali choti mudziwe zambiri za chokoleti, Wiki mwina ndiye mathero aulendo wa wogwiritsa ntchito uyu.

 

Cholinga cha Navigational

Ogwiritsa ntchito omwe ali ndi zolinga zapanyanja  ndi omwe ali kale  ndi komwe akupita, kaya ndi tsamba linalake kapena tsamba lawebusayiti lomwe akufuna kulowa mwachindunji. Kwa ogwiritsa ntchito awa, kumasuka komanso kuzindikira mwachangu tsamba lomwe mukufuna ndikofunikira. Kukwaniritsa izi kumafuna kuti tsamba lawebusayiti lipezeke mosavuta, zomwe zimaphatikizapo zinthu zingapo zofunika.

Kuwonekera kumatha kukulitsidwa kudzera kukhathamiritsa kwa mawu osakira kuti muwonetsetse kuti tsamba lawebusayiti likuyenda bwino pakufufuza koyenera. Kuphatikiza apo, mawonekedwe omveka bwino atsamba omwe ali ndi njira zoyendera mwanzeru amathandizira kupeza zomwe mukufuna mwachangu.

Kuphatikizika kwa zinthu izi kumathandizira kuti tsamba lipezeke mosavuta ndi ogwiritsa ntchito omwe ali ndi zolinga zoyendera, potero amakulitsa luso la ogwiritsa ntchito komanso kukhutira.

Nachi chitsanzo cha zofufuza panyanja

 

“Fakitale ya chokoleti” ingakhale mawu ofunikira chifukwa ngakhale sakufuna kugula panthawi yomweyi, akuyang’ana kuti awone mtundu wa mafakitale a chokoleti omwe ali pafupi ndi dera lawo. Izi zitha kukhala chifukwa akufuna kukawona fakitale ya chokoleti kapena kupita kumeneko kukagula kuchokera kwa wogawa. Chilichonse chomwe akufufuza, funso ili ndi cholinga chowawonetsa zomwe angasankhe ndikuganizira komwe akuyenera kupitako.

Komabe, ngati wogwiritsa ntchito asakasaka “Willy Imelo ya ku europe Wonka ndi i,” izi zingakhale ndi cholinga chosiyana kwambiri ngakhale chili ndi mawu ofanana: “fakitale ya chokoleti.” Izi zitha kuonedwa ngati mawu ofunikira chifukwa wogwiritsa ntchito mwina akuyang’ana kuti awonere kanemayo, ndiye kuti akufufuza kuti awone  Kodi Search Intent komwe akukhamukira kapena komwe angabwereke.

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