Customer Data Platform: what is it and how does it work?

Having a deep knowledge of your users and customers, being able to analyze their behavior and purchasing habits. Aggregating information and data from multiple sources, has always been the dream of every marketer. Now achievable thanks to the use of  .
If in the past market research, interviews and theoretical Customer Data Platform models built from the collection of a limited amount of information, allowed very limited methods of profiling and segmenting its audience , today this is no longer the case.

In the era of big data and artificial intelligence algorithms , the fragmentation of customer and user information has finally been overcome and we have come to expect a structured data-driven approach that can guide strategic choices and decisions.

But let’s proceed in order: what are the russia mobile database characteristics of a Customer Data Platform , how does it work and why can it really be relevant for an effective marketing strategy?

Customer Data Platform: Definition 

Let’s clarify that, despite its name, a Customer Data Platform business tips: how to beat the competition is not simply a data collection platform.
>Gartner gives a rather generic and perhaps reductive definition, defining it as “A marketing system that unifies a company’s customer data from marketing and other channels.”

What does a marketing do?

Among the main objectives of a CDP , we can identify some which are:

• A customer data platform allows you to collect and centralize data from multiple sources such as website, APP, eCommerce, POS, ticketing argentina numbers systems, etc.
• Some solutions , such as Blendee, allow you to track and collect data even on anonymous users and integrate data from third parties.