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What is CTA
A call to action on a website can change a lot. For example, it can increase sales or kill conversions. Let’s look at examples of how to create a convincing CTA for an online store.
CTA — Call to Action, or call to action, is a web page element that encourages a visitor to perform a specific action. For example, buy a product, subscribe to a newsletter, or share content on social networks.
In online stores and marketplaces, australia phone number list CTA plays a key role. It is the call to action that determines whether a visitor will move from viewing a page to purchasing a product.
Types of CTA
CTAs can look completely different, which means there can be many classifications of calls to action. For example, CTAs differ in the way they are implemented on a website. Here are some common options:
- Buttons in product cards. Shorten the path to purchase.
- Banners on the main page of the site or in separate sections. Often serve to arouse the user’s interest in certain products or promotions.
- Pop-up windows, or pop-up windows. Usually appear after a certain time spent on the site or when trying to leave the page. In the first case, they are designed to increase conversion, in the second – to retain the user or get his contacts.
- Forms, questionnaires or surveys. They are placed in different parts of the site, their main task is to motivate the user to leave their contacts.
Another classification of CTAs is based on the degree of their impact on the user. Here, all calls to action can be divided into two large groups:
- Hard CTA. Anything that is aimed at making a chris magown senior territory sales manager purchase: “Buy now,” “Place an order,” “Pay.” Often used at the bottom of the sales funnel, such as on a product card or before making a purchase.
- Soft CTAs. They motivate the user to further interact with the site or brand, expanding the top of the sales funnel.
Soft calls to action can also be divided into several groups depending on their goals:
- Learn more — keeps the user on the brand’s website, helps increase their awareness of the product. In ecommerce¹, calls to get to know the brand or a certain product category, learn about products participating in a promotion, etc. are usually used.
- Leave contacts — helps to get a lead to “warm it up” and move it to the lower stages of the sales funnel. In online trading, the “discount for subscribing to a newsletter” scheme is often used.
- Spread the word — motivates users to share content with other people to expand the brand’s reach among potential customers. More often used in native promotion formats. For example, if a brand adds a “share” button to an expert article about cosmetic ingredients or to a blogger’s stream.
Despite the variety of CTA types, most of them operate loan data according to similar rules. In this article, we will use examples to understand what a successful call to action on an e-commerce brand website should be like.
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