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4 Great Examples of User-Generated Content (UGC)
User-generated content russia whatsapp number data
(UGC, but also known as consumer-generated content) is a powerful way for marketers to raise brand awareness.
The beauty of UGC is that the content is created by someone else – an advocate, a customer, an employee, or a social media follower – rather than the brand itself.
Plus UGC is usually positive, so you can leverage it to attract and influence new customers.
Top tip: Although UGC generally has a positive brand impact, bear in mind that opening the door to this type of content means negativity can creep in.
UGC is a great way to show people the human side behind your product or service. It can make you more approachable, more likable, and ultimately more sellable.
Why should you use UGC in your marketing?
The answer to frequent changes to campaign settings
why you should use user-generated content is simple. Because it works!
It’s also a cost-effective way to scale a business and help diversify your content, which can be hard to do when you’re a busy marketer with many balls in the air!
In addition, as consumers become more invested in the values of brands, they want to purchase from companies that align with their own. That’s what makes corporate social responsibility initiatives so important, especially for companies with a large global footprint.
Customers also want authenticity and to feel like they ‘know’ more about who they buy from – something UGC can help with because it comes from people who interact with a brand.
Stat: 57% of consumers will increase their spending with a brand if they connect with it and 76% will buy from it over a competitor – Sprout Social
What’s the difference between UGC and influencer marketing?
Be careful not to confuse these egypt data two marketing tactics as they are very different in terms of the way you communicate and engage your audience.
While UGC is created by someone for no charge to promote or explain your brand, influencer marketing is sponsored content with a prior arrangement.
For example, you may have kick off a campaign with an influencer. Or brand ambassador and discuss what content to use. A posting schedule, captions, hashtags, and so on. This could be a celebrity such as reality star Ariana Madix to leverage a trending drama on Vanderpump Rules with Duracell (see below) or a micro-influencer who’s known and active in your industry.
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