The team then decides to film the commercials in the Tretyakov Gallery

You may have several answers to one question. The opposite effect is also possible: you will not be able to answer something and will find a weak area. You can use this idea generation method for personal purposes as well: let’s say you decid to start a personal blog this year. Think about who, where, why, when and in what format will read it. Use the SCAMPER method After the previous techniques, you may have a few ideas left that you can refine.

At this stage of generating ideas and concepts

You can use the SCAMPER method. To implement it, ask the singapore phone number library following questions: S – Substitute: Can you replace something in a product, service, advertisement, idea? C – Combine: Can you combine different ideas or elements of ideas?

When there are many ideas

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You can combine them into relat groups. A – Adapt: ​​Can you adapt an existing solution in this or another area to solve your problem? M — Modify: what can be increas, add or ruc from what is already there and working? P — Put to another vatican brand rejected on twitter use: in what other situations could the solution be us differently? This question will help generate more ideas. E — Eliminate: is it possible to somehow change the content of an idea – to shorten or simplify something in it or the work process? R – Reverse: Could you rearrange or swap parts of your solution?

This idea generation technique helps develop

A raw idea into a formaliz concept. Use the association method buy lead This method is bas on associative thinking and is suitable when you ne to come up with something unexpect and short, such as a name or an offer. There are different decks of cards on marketplaces for marketers, SMM specialists and creatives. Buy several of these decks and use them in brainstorming sessions or during daily work. For example, you’re thinking about an advertising campaign for a new line of clothing for teenagers. The word “art” appears on one of the cards, and you get the idea to link the promotion to works of art. You can also create such a deck of cards yourself. Ask each team member to come up with 10 words, phrases, and images for the deck of cards. Or turn to artificial intelligence and choose the best words for yourself. AI, by the way, can become an excellent generator of ideas for names and an ally in the field of idea generation in general.

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