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  • Paying at the Table: The Complete Guide for Restaurateurs

    With a staff shortage in the restaurant industry still looming, restaurants must find ways to be more efficient and satisfy staff and customers, while reducing costs.

    One way to achieve this is to improve the payment process .

    Typically, a server places the bill at a table and then leaves. Customers place their credit or debit cards on the table. The server returns, retrieves the cards, and takes them away from the table to a cash register terminal where he or she swipes the card(s) and completes the transaction. Once the transaction is complete, the server returns again to have customers sign the bill.

    A process far from efficient.

    On the other hand, pay at the table is a solution netherlands whatsapp number data that simplifies the payment process . Nowadays, both customers and staff appreciate convenience and simplicity, and that is what pay at the table allows.

    In this guide to paying at the table, we will cover the following points:

    What is pay at the table?
    How does it work?

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    What Restaurants Need for Table Payment
    Advantages and disadvantages of paying at the table
    How Lightspeed Brings Pay-at-Table
    Deliver a unified payment experience with the new Lightspeed Payments solution
    Intuitive, scalable, r d Payments the complete guide to using animation properly in ux collects your payments in no time. No third-party providers, no setup fees, just fast, reliable payments directly from your POS system.

    What is pay at the table?
    With table payment, customers pay their bill using mobile cell p data payment terminals brought by servers. They can also use QR codes to pay directly at the table.

    Discover Lightspeed Payments

    Rather than having servers collect diners’ cards and swipe them through fixed payment terminals, all transactions are processed using a single POS terminal placed at the table.

    Pay at the table eliminates the constant trips between a stationary terminal and a table, making it easier to pay bills and saving servers time.

    How does table payment work?

  • What are the trends for catering in 2024?

    Let’s face it: restaurant trends are as fickle as April’s whims. Yet, just like spring, some trends come back with a vengeance.

    In our prictions from previous years, food delivery, takeout and healthy eating were all taking off before finally settling in last year.

    Staff shortage requires better planning

    The last two years have demonstrat the ability of mexico whatsapp number data restaurateurs to adapt to cyclical unknowns (COVID health crisis, rising raw material costs) or more structural unknowns (staff shortages, environmental awareness).

    It is therefore interesting to mirror what last year taught us with the food and catering trends that should be confirm at the dawn of this new year 2024 :

    Inflation: repercussions that will continue in 2024

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    Sustainable development and the fight against food waste continue to gain ground
    Takeaway and customer personalization in high demand
    Financing: alternative solutions exist
    Data mining: the increasing use of data to optimize operations
    The rise of restaurant subscription plans
    Fight against no-shows: tools to combat this scourge
    Lightspe Restaurant POS Software: The Complete Guide
    Learn how Lightspe POS software helps restaurants get the most out of their operations

    Download the guide
    In the midst of the health crisis, the term catering 2.0 was invent. The baptismal name of a sector that had completely reinvent itself and adapt to a new understanding the types of sites. full list reality. In the meantime, this new normal of masks, closures and restrictions seems to be nothing more than a bad memory. But the road to recovery that we were eagerly awaiting has turn out to be pav with potholes and obstacles.

    While the restaurant sector has an equally solid dose cell p data of determination, creativity and perseverance to get through this, the challenges are numerous: while, according to a study by Food Vision , the commercial restaurant market experienc a resurgence in the first quarter of 2023 compar to 2022 (+16% in value), 9 out of 10 restaurateurs must juggle inflation that remains at a high level and a rise in energy prices that impact their business.

    Inflation: repercussions that will continue in 2024

    In 2023, more than two-thirds of independent and chain restaurateurs (64%) had to increase their prices to face this new reality.

     

  • Keep an eye on online reviews

    Booking platforms such as Guestonline , LaFourchette or Zenchef offer guests the opportunity to leave a review after their visit. This way, you give your customers the opportunity to give their honest opinions, which is valuable.

    1. Turn reviews and opinions into user-generated content (UGC)

    And yes, this is free content that you can repurpose. That’s the magic of user -generated content (UGC) . Turn positive online reviews into content for optimal word-of-mouth marketing!

    You could turn reviews into charts or infographics. Start by selecting the best reviews of your restaurant . Then use a graphic design tool like Canva to give the quote a russia whatsapp number data nice shape . Focus on certain keywords, and don’t forget to give credit to the person who wrote the review. You can do this by tagging them, but you can also mention them in your description (“Jan S. of TripAdvisor”). Choose a simple background in a color that matches your branding.

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    You can also share your customers’ photos on social media. If a customer shares a great photo of your restaurant with a positive review, post the photo on your own social media and include a clip of their review in your caption. Also, be sure to give credit to the person how to make sure your Pop-ups Are seo friendly who took the photo. You could even reply to their comment with a link to the social post, so they know you used their photo on your platform. We reveal more tips and tricks for using social media to drive customers to your restaurant in this article .

     

    When responding to reviews, you’re primarily focusing on cell p data the negative reviews , right? While it’s essential that you put that at the forefront, you should also invest time in responding to the positive comments .

    2. Build customer loyalty by responding to positive reviews

    Why? Customers who leave positive reviews don’t expect to hear back from the restaurant. A simple thank you is enough to make them like you even more, increasing the chances of them becoming repeat customers . Given that 50% to 70% of small business revenue comes from repeat customers, responding to positive reviews is a small effort that can yield big results.

  • 9 Ways to Promote Your Restaurant Reviews

    Online platforms and search engines such as Google, Yelp, Facebook and TripAdvisor have democratiz the sometimes dread profession of “food critic.” Today, everyone is invit to leave their opinion online using rating scales and comments. Via their smartphones, customers can share photos, a rating and comments about their meal at your restaurant, and this, in just a few seconds!

    Use Online Reviews as a Marketing Tool

    There are two types of customers you’ll often find on malaysia whatsapp number data online review sites: diners who had an amazing experience and want to sing your restaurant’s praises, and diners who had a bad experience and want to make sure everyone knows about it.

     

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    So the question is, how do you take advantage of the former and deal with the latter? In this article, we’ll focus on your “fans”: those happy customers who love your bringing back the liveinternet extension to chrome restaurant! Here’s how to make the most of positive reviews and opinions  in your marketing and operations.

    But why focus on online reviews? Here’s why reviews and ratings are a powerful marketing tool for restaurants .

    Online reviews serve as a kind of social proof: people like to learn from other people’s experiences. When a potential customer visits your restaurant’s Google My cell p data Business or TripAdvisor profile and sees enthusiastic comments from diners, they will be more likely to see what it’s all about and visit your restaurant. It’s normal, right? Curiosity is piqu! Positive reviews and opinions = more customers .

    But once those reviews are left, what can we do with them?

    Once those reviews are post on Yelp, TripAdvisor, Google, and other review platforms, customer feback can be turn into marketing content for your business and us in conjunction with your restaurant’s marketing efforts. Read on to learn how to turn user-generat content into compelling marketing assets and tools for your restaurant.