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  • Trends 2014/2015 in B2B online marketing

    Precise knowledge of B2B target groups is having an increasingly strong influence on online success. B2B online marketing requires reliable information about specific user behavior, needs, acceptance of various online channels and social media platforms, as well as industry-specific characteristics in the purchasing process.

    Benefit communication has been

    moving to the forefront for years, while product communication has taken a back seat. Due to this fundamental development, more united kingdom phone number list knowledge about the target groups and their needs is necessary than was the case a few years ago. But the dilemma is that many B2B companies simply don’t know enough details about their target groups. Marketing, sales and product management will have to work together even more closely in the future than before in order to be able to communicate better online.

    This situation leads to 5 trends that will affect B2B online marketing, especially in 2014 and 2015. Briefly presented here, all trends for online marketing in the B2B environment are described in detail in the current trend paper from creative360 .

    Trend 1: Building and expanding knowledge of target groups

    B2B marketers know too little about their remote work target groups. This knowledge and the interaction between product management, sales and marketing will be crucial for success in B2B online marketing.

    Trend 2: Target group-based B2B websites and content

    Websites of the future will be geared towards target groups and individual target persons. To do this, B2B marketers need a clear idea of ​​the information needs and a content marketing strategy.

    Trend 3: Implementation of data-driven online campaigns

    The days of trial and error are over. Today’s B2B campaigns line data on the web are based on data, multi-stage, multi-dimensional and, above all, aligned along the customer journey of the B2B target groups.

    Trend 4: Using retargeting in B2B online advertising
    Addressing B2B target groups with the right content at the right moment in the buying process is an art that needs to be learned. Retargeting helps B2B marketers improve the ROI of their online campaigns.